Close-Up CRM

JANUARY 9, 2025

Pharma marketing is no longer about mass messaging or relying solely on blockbuster drugs to win the market. Closed-Loop Marketing (CLM) emerges as a transformative approachnot just a strategy but a necessity in todays pharmaceutical environment. What is Closed-Loop Marketing?

Marketing 52

Marketing Pharma CRM Sales 52

PM360

JANUARY 24, 2025

For the past nine years, EVERSANA INTOUCH has done a look ahead: a forecast based on input from leaders on what trends may shape pharma marketing in the year ahead. Lets take a closer look at each of these trends: Applied AI: As excitement continues to grow and AI becomes more real, how is it being deployed by pharma marketers?

Marketing 52

Marketing Pharma Healthcare Healthcare 52

Infuse Medical

MAY 14, 2024

In the context of medical device marketing, VR offers unique opportunities to showcase products, educate stakeholders, and provide immersive experiences that leave a lasting impression. Additionally, regulatory constraints and budget limitations pose significant challenges to traditional marketing efforts.

Medical 130

Medical Marketing Training Sales 130

Rep-Lite

APRIL 3, 2024

While the goal is ultimately to improve patient outcomes, the competitive nature of the industry can sometimes lead to ethical dilemmas. Ethical considerations in medical sales require constant vigilance and a commitment to putting patient well-being at the forefront of every interaction. Let’s explore!

Ethics 52

Ethics Medical sales Competition Sales 52

Pharma Marketing Network

MARCH 20, 2025

With the rapid expansion of digital platforms, evolving patient expectations, and the increasing role of AI-driven marketing, pharmaceutical companies and healthcare brands are allocating more resources to advertising in 2025. More importantly, how can pharma marketing executives capitalize on these trends to maximize ROI?

Healthcare 59

Healthcare Healthcare Pharma Marketing 59

Integrity Solutions

MARCH 30, 2020

Those business plans were created in Q4 2019, a quarter that started with the continuation of the greatest period of economic expansion and stock market growth in history. The themes were ones of expansion, growth and hiring: How can we get a better competitive advantage? That was the sales approach then… but this is now.

Sales 210

Sales Competition Ethics Marketing 210

Pharma Marketing Network

DECEMBER 4, 2024

Marketing pharma has become a complex and competitive field, with companies vying for the attention of healthcare providers (HCPs), patients, and regulators alike. With the right strategies, you can rise above the competition and drive measurable success. Digital transformation is no longer optional; it’s a necessity.

Competition 52

Competition Marketing Pharma Media 52

Pharma Marketing Network

JULY 12, 2023

The pharmaceutical industry is facing a number of challenges, including increasing competition, rising costs, and changing regulations. In order to succeed in this challenging environment, pharmaceutical companies need to adopt a patient-centric approach to marketing. They are individuals with unique needs, concerns, and experiences.

Pharmaceutical 98

Pharmaceutical Marketing Patients Healthcare Provider 98

PM360

JUNE 26, 2023

Traditionally, pharmaceutical companies have not prioritized emerging markets as part of their access strategy. A Complex and Challenging Environment When companies consider launching medicines in emerging markets, it might be tempting to suggest to simply lower the prices to reflect local affordability.

Medicine 98

Medicine Marketing Pharma Manufacturing 98

Contrarian Sales Techniques

NOVEMBER 22, 2024

If you’re thinking about a career in medical sales for a local generic pharmaceutical company in Malaysia, you might already know it’s a fast-paced and competitive field. Teaching Institutions Prefer Blue Book-Listed Items Public universities and their teaching hospitals are another market segment heavily influenced by the Blue Book.

Medical sales 52

Medical sales Sales Medical Medical sales reps 52

Healthcare Success

MAY 24, 2022

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Hospitals, health systems, and medical practices must evolve to meet these changing needs to remain competitive or risk falling behind. Planning Your Healthcare Marketing Strategies. Build your brand.

Healthcare 102

Healthcare Healthcare Marketing Physicians 102

Integrity Solutions

AUGUST 28, 2019

How comfortable are you taking your current salespeople—with the level of performance and skills they have right now—into an increasingly competitive marketplace? I probably can’t win in such a competitive market. The business environment isn’t getting any easier to navigate. I’m afraid I can’t make that quota. (a

Training 45

Training Sales Sales Management Management 45

Contrarian Sales Techniques

OCTOBER 12, 2024

You and I both know that competitive intelligence —knowing what your rivals are doing, how they’re positioning their products, and understanding market trends—can make all the difference. But today, AI is transforming competitive intelligence , making it easier for you and me to stay ahead.

Medical sales 52

Medical sales Competition Sales Medical 52

Pharma Marketing Network

OCTOBER 24, 2024

New drugs, evolving technologies, and emerging marketing channels are creating fresh opportunities for pharma marketing executives. As more patients turn to digital platforms for information and brands compete in an increasingly crowded market, pharma marketers need to be agile, creative, and tech-savvy to succeed.

Marketing 52

Marketing Healthcare Healthcare Pharma 52

Clarivate

OCTOBER 16, 2024

The importance of sustainability for consumers Sustainable brands are increasingly vital in today’s market, a response to the growing consumer demand for environmentally responsible products. As awareness of environmental issues rises, consumers are more inclined to support companies that reflect their values and ethics.

Ethics 52

Ethics Marketing Management Competition 52

Pharma Marketing Network

DECEMBER 17, 2021

Companies are invited to reapply each year to be evaluated based on how their policies, actions, and results are impacting the environment, ethics, labor and human rights, and sustainable procurement. Increasing competition for talent, as well as the uncertainty of remote versus in-person workspaces, impacts new hire engagement.

Pharma 103

Pharma Ethics Recruitment Government 103

Evolve Your Success

JULY 24, 2024

Discover the crucial roles played by sales reps, managers, directors, clinical specialists, and marketing teams, and learn how perseverance and strategic career planning can set you apart in this competitive field. Could we soon maintain a youthful appearance for decades?

Medical sales 130

Medical sales Sales Medical Ethics 130

Pharma Marketing Network

NOVEMBER 1, 2024

The world of pharma marketing is changing rapidly, and 2025 will be no exception. For pharma marketing executives, adapting to these shifts isn’t just about keeping up—it’s about staying ahead. So, what will be the top challenges in 2025, and how can pharma marketers tackle them?

Marketing 52

Marketing Pharma Ethics Healthcare Provider 52

eMediWrite

SEPTEMBER 24, 2024

Marketers in the fiercely competitive pharmaceutical sector of today face a particular difficulty: cutting through the harsh din of a crowded market. Pharma marketers must use innovative, strategic, and data-driven approaches to differentiate their brand from the many others competing for consumers’ attention.

Marketing 52

Marketing Pharma Ethics Healthcare 52

Pharma Marketing Network

JANUARY 9, 2025

With rising competition, stricter regulations, and increasingly informed patients, the landscape has transformed dramatically. For pharma marketing teams, the question is no longer “What can we sell?” ” Think of pharmaceutical marketing as navigating a complex puzzle.

Marketing 52

Marketing Pharmaceutical Pharma Ethics 52

Pharma Marketing Network

JANUARY 29, 2025

Marketers must adapt to cutting-edge technology, personalized engagement, and regulatory shifts to stay ahead. But what exactly is shaping the future of pharma marketing this year? With machine learning and big data analytics, companies can now predict market trends, enhance drug development, and create hyper-personalized campaigns.

Marketing 52

Marketing Pharma Pharmaceutical Ethics 52

pharmaphorum

AUGUST 17, 2022

The latest life science competitiveness indicators (LSCIs) were published by the Office of Life Sciences (OLS) in July 2022. The median number of days between marketing authorisation and medicines being made available is included too. The post UK life science competitiveness indicators 2022: measuring what matters most?

Competition 59

Competition Medicine Patients Government 59

Infuse Medical

APRIL 5, 2024

Importance of Data in Sales Enablement In today’s hyper-competitive business landscape, data has emerged as a critical asset for organizations looking to gain a competitive edge. Market Trends and Analysis: Industry insights, competitor activity, and market forecasts.

Sales 130

Sales Sales process Prospecting Training 130

Pharma Marketing Network

OCTOBER 3, 2024

In the competitive landscape of the pharmaceutical industry, effective marketing strategies are crucial for brand success. Pharmaceutical marketing is not just about reaching healthcare professionals and patients; it involves a complex interplay of understanding market dynamics, regulatory compliance, and leveraging digital platforms.

Marketing 52

Marketing Pharmaceutical Healthcare Healthcare 52

Healthcare Success

JULY 1, 2024

The good news is that marketing has finally begun to break through the silence on many of our biggest health taboos, including but not limited to topics like mental health, addiction, and sexual issues. Mental health organizations must take a proactive approach to remain competitive with market disruptors. She said, “Of course!”

Healthcare 68

Healthcare Healthcare Marketing Education 68

Pharma Marketing Network

OCTOBER 8, 2024

In an ever-evolving industry like healthcare, building a robust brand strategy is no longer optional but essential for pharma marketers. As healthcare continues to integrate with technology, pharma marketers must navigate these changes adeptly to develop a winning healthcare brand strategy.

Healthcare 52

Healthcare Healthcare Marketing Pharma 52

Pharma Marketing Network

OCTOBER 1, 2024

Pharma marketing strategies have evolved significantly over the years, adapting to changes in technology, regulatory landscapes, and consumer behavior. This article provides a comprehensive overview of the various facets of pharmaceutical marketing, from its historical evolution to future trends.

Marketing 52

Marketing Pharma Media Education 52

Healthcare Success

NOVEMBER 14, 2022

Over the next seven years, the medical device market will nearly double in size (from USD 495.46 There’s no better time to build an ironclad medical device marketing strategy and fortify your loyal customer base. However, developing a marketing strategy that attracts new audiences and keeps them engaged is no small task.

Medical 65

Medical Marketing Engineering Doctors 65

Contrarian Sales Techniques

JANUARY 23, 2023

Predictive marketing analytics is a powerful tool that companies can use to improve their marketing strategies and boost their ROI. In today's business environment, companies must be able to adapt to the fast-paced changes in the market and the needs of their customers. Another challenge is ethical considerations.

Marketing 52

Marketing Ethics Training Competition 52

Pharma Marketing Network

JANUARY 7, 2025

In 2025, pharma marketing news is filled with innovation, disruption, and opportunities to grow your business. Whether it’s leveraging new digital tools or understanding regulatory shifts, keeping pace is key to staying competitive. However, the rise of digital marketing isn’t without challenges.

Marketing 52

Marketing Pharma Media Healthcare Provider 52

Pharma Marketing Network

OCTOBER 17, 2024

As we approach 2025, the pharmaceutical industry is witnessing a seismic shift in marketing strategies, driven by technological advancements and evolving consumer expectations. This article explores the top pharma marketing trends that are set to redefine the landscape in the coming years.

Marketing 52

Marketing Healthcare Healthcare Pharma 52

Pharma Marketing Network

OCTOBER 25, 2024

In an era wher Pharmaceutical digital marketing is in the middle of a rapid transformation. For pharma marketing executives , reaching audiences in meaningful, personalized ways has never been more critical. To put it simply, digital marketing in pharma is the bridge to reach these audiences effectively.

Marketing 52

Marketing Pharmaceutical Pharma Healthcare Provider 52

Contrarian Sales Techniques

NOVEMBER 5, 2024

As a sales professional in this market, connecting with clients goes beyond financial discussions; it’s about forming genuine relationships. You’ll learn how to adapt to customer expectations, understand key market trends, and gain insights into how to build a loyal client base. Let’s get started!

Sales 52

Sales Marketing Ethics Insurance 52

LEVO Health

JANUARY 13, 2025

The AI healthcare market is projected to reach a value of $188 billion by 2030. Therefore, it’s crucial for healthcare organizations to understand the intersection of AI and patient experience to stay competitive and provide the best care possible.

Patients 52

Patients Healthcare Healthcare Healthcare Provider 52

Pharma Marketing Network

OCTOBER 14, 2024

In the ever-evolving landscape of pharmaceutical marketing, the traditional methods of reaching healthcare professionals and consumers are gradually being supplemented by innovative digital strategies. This includes clear disclosures of any financial or material relationships between the influencer and the brand.

Networking 52

Networking Marketing Pharma Healthcare 52

Pharma Marketing Network

MARCH 20, 2025

Introduction The landscape of healthcare marketing is evolving faster than ever, with new digital trends, regulatory updates, and consumer behaviors reshaping the industry on a weekly basis. For pharma marketing executives and their teams, staying ahead requires agility, data-driven decision-making, and a proactive approach.

Marketing 52

Marketing Healthcare Healthcare Pharma 52

Pharma Marketing Network

OCTOBER 9, 2024

In the rapidly evolving pharmaceutical industry, building a robust pharma network is crucial for companies aiming to expand their influence and stay competitive. Companies must navigate these regulations while maintaining compliance and ensuring that their marketing efforts align with ethical standards.

Networking 52

Networking Pharma Marketing Education 52