Genentech’s Chief Marketing Officer Talks Marketing’s New Role and Data-Driven Content
PM360
NOVEMBER 27, 2023
Now, due to the highly competitive environment, the process is truncated to 12-18 months. We’re creating a compliant engine that will help reach healthcare professionals (HCPs) and patients faster with content that resonates. Today, the timeline to bring drugs to market and educate customers is reduced.
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