Healthcare Success

DECEMBER 6, 2022

In this blog, I share nine healthcare marketing trends you need to embrace in 2023 to remain competitive in today’s ever-changing healthcare marketplace. Competition from Retail and Telehealth Disruptors Continues to Intensif y. The COVID-19 pandemic supercharged a new type of competition for legacy healthcare organizations.

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Pharma Marketing Network

NOVEMBER 23, 2024

From AI-powered insights to the rise of precision medicine, new trends are reshaping the way we connect with patients and healthcare providers. Whether it’s identifying patient demographics or assessing market needs, research bridges the gap between innovation and engagement.

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Healthcare Success

MAY 9, 2022

The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . Ready to start leveraging QR code technology and stay ahead of your competition? QR codes are also proving valuable for storing confidential patient information.

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Pharma Marketing Network

APRIL 9, 2025

In a competitive healthcare economy, knowing how to thrive digitally is just as important as the science behind the product. Face-to-face HCP visits dwindled, patients turned to search engines for symptom answers, and telehealth became the norm. SEO and Content Strategy Search engines remain a key source of medical information.

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Healthcare Success

MAY 9, 2023

A successful health system, hospital, practice, or healthcare organization website facilitates patient communication and helps you win more of the patients you want. But this doesn’t mean much if patients can’t find your website. Siloing also helps search engines crawl, index, and rank your website better.

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Healthcare Success

SEPTEMBER 12, 2024

In this two-part series, I explore the evolution of organic and paid search, discuss its impact on your SEO strategy, and share how your healthcare organization can navigate these changes to enhance online visibility and remain competitive. First, let’s review the evolution of search and its impact on SEO.

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Infuse Medical

OCTOBER 22, 2024

By creating lifelike, three-dimensional models, 3D visualization enables developers, engineers, and stakeholders to see and interact with a device before it ever reaches the production line. These iterative processes can delay product launches and increase overall expenses, making it difficult to stay competitive in a fast-paced market.

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Pharma Marketing Network

APRIL 10, 2025

What if the next patient who needs your medication is already searching onlineand youre not there? In today’s competitive healthcare landscape, PPC campaigns (Pay-Per-Click advertising) have emerged as a critical lever for pharma marketers aiming to deliver timely, targeted, and measurable impact. Clear calls to action (e.g.,

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Pharma Marketing Network

NOVEMBER 20, 2024

For pharma, these ads are tailored to showcase treatments, educate healthcare professionals, or increase patient awareness. Patients and healthcare providers need timely, accurate information about medications. Social media : Facebook and LinkedIn offer tailored targeting for healthcare professionals and patients.

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Healthcare Success

OCTOBER 30, 2023

Here are a few things to consider when building your local multilocation marketing plan : Competitive situation —analyze the strengths and weaknesses of competitors in each area Facility —highlight the unique features that set your services apart (e.g., In short, it makes it easy for high-intent potential patients to find you.

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PM360

JANUARY 24, 2025

AI supports marketers in key areas such as personalized campaigns (with tailored messages to healthcare professionals (HCPs) and patients), predictive analytics, and social sentiment analysis. Respondents cite workflow automation, data analysis, and realtime content generation as areas of interest within their organizations.

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European Pharmaceutical Review

OCTOBER 31, 2024

Commitment to manufacturing the £520 million life sciences innovative manufacturing fund is very welcome, and will be crucial in helping to capture high-productivity investment” The Association of the British Pharmaceutical Industry (ABPI) backed the proposed measures to enhance life sciences competitiveness in the UK.

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Healthcare Success

MAY 24, 2022

Hospitals, health systems, and medical practices must evolve to meet these changing needs to remain competitive or risk falling behind. As more healthcare professionals provide accessible online services and shorten the red tape between physician-patient communications, consumers no longer feel the need to visit the closest option.

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Clarify Health

MARCH 27, 2023

Aside from its no-code query engine, what makes Clarify Rates unique is its enriched rates data. Users can also compare sourced rates across services, providers, and payers in any given market to quickly receive insight on their competitive negotiated rate standing against their peers.

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Engineering Healthcare Healthcare Marketing 52

Close-Up CRM

JANUARY 21, 2025

The Role of AI in CRM: Transforming Pharma Sales AI in CRM is revolutionizing the way pharmaceutical companies interact with healthcare professionals (HCPs), patients, and other stakeholders. AI tools in CRM can analyze feedback from HCPs and patients to gauge their satisfaction and identify potential issues before they escalate.

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Healthcare Success

JULY 15, 2024

The battle for the top position on Google search engine page results (SERPs) gets more difficult each year. If they want to market online or rebuild their websites, they must conduct a thorough competitive analysis of these primary competitors. It even sorts them by competition level so you can focus on your biggest competitors first.

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Healthcare Success

JANUARY 30, 2023

What about securing increased patient volume through in-office appointments? Patient Portals) Digital bill pay capabilities To meet these demands and rising expectations, your website must deliver the following: An easy-to-follow site map and navigation Clear and consistent calls to action (e.g., Proper Planning 1.

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LEVO Health

AUGUST 17, 2021

Competition amongst healthcare practices is at an all time high. If you’re a healthcare provider, you should be searching for innovative ways to attract new patients and gain an edge over your competitors. Being active on social media provides practices with the opportunity to not only connect with patients, but also to activate them.

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Pharma Marketing Network

APRIL 3, 2025

For pharmaceutical marketing executives, the challenge is even more pronounced: how to unify and interpret disparate campaign data from search engines like Google and social channels such as LinkedIn and Facebook? Pharma campaigns often focus on metrics like physician engagement, formulary awareness, and patient opt-ins. The takeaway?

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Clarity Engagement Solutions

NOVEMBER 9, 2020

More consolidation; more complexity; more competition. They are now a real impediment to success in a more complex and competitive world. The feedback from our clients is consistent. Access to decision-makers is getting more difficult. New buyers; new buying criteria & processes; new players. Pharma does not have exclusivity.

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Clarity Engagement Solutions

NOVEMBER 9, 2020

More consolidation; more complexity; more competition. They are now a real impediment to success in a more complex and competitive world. The feedback from our clients is consistent. Access to decision-makers is getting more difficult. New buyers; new buying criteria & processes; new players. Pharma does not have exclusivity.

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Pharma Competition Marketing Engineering 91

Evolve Your Success

MARCH 14, 2023

You are so spoiled if you are trying to get into this now because there’s competition in this space for you to reach that next level. It was anything, like if you are an engineer or whatever. It was like, “I need to get as many patients that have this condition to him, and he will give it as an option.” They guided me.

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European Pharmaceutical Review

NOVEMBER 9, 2022

Autologous cell therapies are becoming an increasingly established treatment option – particularly for patients with late-stage cancer. However, these challenges are far outweighed by the long-term benefits of better meeting patient needs. Figure 1: The patient cell journey for AdaptImmune’s autologous SPEAR T-cell therapy products.

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LEVO Health

AUGUST 8, 2022

With the ongoing pandemic only escalating our reliance on technology, patients now turn towards digital channels more than ever before for their healthcare needs. As a result, medical practices must provide a seamless, convenient, and personalized digital patient experience to maintain patient satisfaction and retention.

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European Pharmaceutical Review

MARCH 8, 2024

As for its benefits in pharmacovigilance, the paper explained that GAMP 5 “helps organisations maintain high-quality standards in adverse event reporting and analysis, ensuring the safety of patients and the integrity of data. Therefore, to achieve this, quality by design offers a systematic approach to development, the authors stated.

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LEVO Health

DECEMBER 20, 2022

Adopting the following six marketing strategies may help you stay competitive, bring in new patients, and grow your practice substantially. With a well-thought-out and executed plan, you can be in a better position to outperform your competition. 6 Medical Marketing Strategies to Adopt in 2023.

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Healthcare Success

JANUARY 3, 2023

search engine marketing, SEM, pay-per-click, or PPC). But in reality, more than campaign management is needed to directly influence consumer demand, the inquiry rate, or patient conversions. Competition. Considering all page elements and the patient experience they create is essential. Campaign Management (e.g.,

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Evolve Your Success

JANUARY 16, 2024

Building relationships is essential in the competitive field of medical device sales. He also reveals the red hat revelation, the hidden signals of recognition in medical sales, and how they affect competition. It’s better healing and recovery for the patient. They’re not consumed with providing care to a patient.

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LEVO Health

NOVEMBER 17, 2020

In today’s competitive healthcare industry, every doctor and medical organization should be on the internet if they want to drive more patients to their practice. The real key to getting found and followed on the internet lies in search engine optimization , or SEO. How SEO Can Help Your Practice. Lower Costs.

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Healthcare Success

APRIL 8, 2024

As an engineering undergrad, I took a Marketing 101 class on a lark, seeking to better understand the psychology behind consumer behavior and developing products with a competitive edge. The 7 tactics of marketing can help you: Develop a competitive advantage. Promote that competitive edge with vigor.

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Pharma Marketing Network

MAY 3, 2023

Digital marketing provides a range of innovative tools and techniques for reaching and engaging patients, healthcare providers, and other key decision-makers. The post Integrating Digital Marketing in Pharmaceutical Industry: Unlocking New Opportunities for Patient Outreach and Engagement appeared first on Pharma Marketing Network.

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Pharmaceutical Technology

JUNE 29, 2022

Continuing advancements within this field deliver new hope to doctors and patients, transforming disease outcomes for previously incurable indications. The quality grade is even more important in many novel therapeutic modalities because the specialty enzymes often form an integral part of the product and are closer to the patient.

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Healthcare Success

JUNE 12, 2023

Consumers across the globe have come to rely on search engines for reliable, trustworthy, accurate, and timely healthcare information. This has significantly increased competition among providers, making SEO—particularly local SEO—a crucial part of any digital marketing strategy. But first… What Is Local SEO for Multiple Locations?

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Evolve Your Success

OCTOBER 24, 2023

We would typically engage with Stryker’s engineering, product management, product development, marketing, or even their R&D teams. We may not be aware of that next-gen situation, or perhaps it’s a competitive situation or what have you. A lot of times, these are very confidential programs because their competition is so fierce.

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Medgadget

MAY 2, 2023

High blood glucose levels lead to peripheral neuropathy in approximately half of all patients with diabetes. To address this, these researchers turned to the humble sock as a vehicle for technology that can help such patients to reduce their pain and also enhance their balance. ” See more about the technology in the video below.

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PM360

NOVEMBER 27, 2023

Now, due to the highly competitive environment, the process is truncated to 12-18 months. Building a solid content foundation is crucial, as we need to deliver more educational material to HCPs and patients that is simple and digestible, yet also compelling. Marketing is key to adding that layer of storytelling. It even becomes fun.

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LEVO Health

MARCH 13, 2023

If your healthcare organization struggles to acquire new patients, it could be a sign that your practice isn’t connecting with potential patients effectively. If you’re looking to drive success for your healthcare facility, patient engagement, retention, and acquisition are key.

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