Healthcare Success

SEPTEMBER 12, 2024

In this two-part series, I explore the evolution of organic and paid search, discuss its impact on your SEO strategy, and share how your healthcare organization can navigate these changes to enhance online visibility and remain competitive. First, let’s review the evolution of search and its impact on SEO.

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Pharma Marketing Network

OCTOBER 30, 2023

As digital technology continues to rapidly evolve, companies in the pharmaceutical industry must remain competitive by adapting to the changing landscape. Search engine optimization (SEO) is an essential component of any successful digital marketing strategy, and it is crucial for pharma websites to understand and apply SEO best practices.

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Healthcare Success

MAY 9, 2023

A strong healthcare SEO strategy requires time, money, or both, to get your website found on the first page of search engine results. Black hat SEO techniques involve tricking users and search engines to get pages to the top of Google and other major search engines. Keyword Research The healthcare market is highly competitive.

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Healthcare Success

MARCH 28, 2023

Search engine optimization (SEO) is a powerhouse for long-term revenue generation. Businesses across every industry must capture relevant, organic traffic opportunities to stay competitive and grow. When not correctly implemented, building, redesigning, or migrating a website can negatively affect your rankings in search engines.

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Pharma Marketing Network

NOVEMBER 15, 2024

But how do you make your campaigns stand out in such a highly regulated and competitive industry? Understanding the Basics of Digital Advertising Digital advertising involves promoting your brand online through channels like search engines, social media, and display networks. Being proactive will give you a competitive edge.

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Healthcare Success

JULY 15, 2024

The battle for the top position on Google search engine page results (SERPs) gets more difficult each year. If they want to market online or rebuild their websites, they must conduct a thorough competitive analysis of these primary competitors. It even sorts them by competition level so you can focus on your biggest competitors first.

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Pharma Marketing Network

OCTOBER 31, 2023

E-commerce strategies are essential for pharmaceutical companies to maximize their online sales and stay ahead of the competition. These strategies include creating an engaging website, optimizing for search engines, developing digital marketing campaigns, and leveraging customer data to personalize the user experience.

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Clarivate

APRIL 27, 2023

The research landscape is highly competitive on the global stage, with a focus on driving innovation and making breakthroughs. remains a leading science and technology power, it faces increasing competition from new science-based economies in Asia and an expanded EU network. For many years the U.S. over the last 15 years.

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European Pharmaceutical Review

NOVEMBER 1, 2023

“It can be used in circumstances where clean manufacturing facilities are not available or easily accessible, so it can democratise these cell-based therapies,” said Kitana Kaiphanliam, a postdoctoral researcher in WSU’s Gene and Linda Voiland School of Chemical Engineering and Bioengineering.

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Healthcare Success

DECEMBER 6, 2022

In this blog, I share nine healthcare marketing trends you need to embrace in 2023 to remain competitive in today’s ever-changing healthcare marketplace. Competition from Retail and Telehealth Disruptors Continues to Intensif y. The COVID-19 pandemic supercharged a new type of competition for legacy healthcare organizations.

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Healthcare Success

AUGUST 14, 2023

Content optimization is improving a website or web page so that it’s easily found and understood by search engines and people. As with all aspects of SEO, content shouldn’t be “optimized” just for the search engine algorithms. It tells what words and phrases people are typing into the search engines.

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LEVO Health

MARCH 4, 2024

By mastering search engine optimization ( SEO ) techniques, marketers can ensure their content ranks favorably in search engine results, thus increasing visibility to HCPs seeking information. With this knowledge, marketers can refine their tactics, tailor their content to better meet the needs of HCPs, and outmaneuver the competition.

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European Pharmaceutical Review

MARCH 1, 2024

UKRI highlighted that overall, these investments will “enhance the UK’s global competitiveness by supporting research and innovation that leads to new and disruptive biomanufacturing processes across the UK.”

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Infuse Medical

OCTOBER 22, 2024

By creating lifelike, three-dimensional models, 3D visualization enables developers, engineers, and stakeholders to see and interact with a device before it ever reaches the production line. These iterative processes can delay product launches and increase overall expenses, making it difficult to stay competitive in a fast-paced market.

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Healthcare Success

JANUARY 30, 2023

layered messaging that adapts to each buyer persona and their stage in the buyer journey) Advanced site search capabilities Getting this step right is essential for outpacing your competition and, ultimately, growing your business. Practical visual hierarchies (e.g., According to Website Builder Expert, users visit 8.9

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European Pharmaceutical Review

APRIL 11, 2024

Pharma within planetary boundaries One area lacking major gains is in the process of design, engineering, commissioning and maintaining a manufacturing plant itself. Creating more sustainable business processes is a pre-competitive activity; we all win when we make progress in sustainability and lose if we don’t.

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Pharma Marketing Network

OCTOBER 25, 2024

Why Digital Marketing is Essential in Pharma In a highly competitive and regulated industry, digital marketing is crucial for connecting with audiences and staying relevant. As patients become more digitally savvy, pharmaceutical companies can reach them where they are: on social media, search engines, and healthcare websites.

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Healthcare Success

OCTOBER 30, 2023

Here are a few things to consider when building your local multilocation marketing plan : Competitive situation —analyze the strengths and weaknesses of competitors in each area Facility —highlight the unique features that set your services apart (e.g., location, amenities, equipment, etc.) local events, trends, updates, etc.),

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Healthcare Success

NOVEMBER 28, 2022

Whether performed intentionally or unintentionally, black hat techniques involve tricking users and search engines to gain rankings. In this article, I’ll share 11 black hat SEO techniques to avoid, and how to comply with Google’s search engine guidelines. Google despises black hat SEO techniques. But first, what is black hat SEO?

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Clarify Health

FEBRUARY 18, 2022

Health plans need to supplement rate intelligence with provider performance analytics to maintain market competitiveness, ensure advantageous provider negotiations, and affirm value. Rates and performance insights are critical to assessing the value of care, but they’re not as simple to acquire as it may seem.

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Pharmaceutical Technology

OCTOBER 6, 2022

In order to plug the gap between demand and capacity and win back their competitive advantage, many pharmaceutical and fine chemical companies are turning to pre-engineered, end-to end providers to fulfil their API demand. While pre-engineered and modular facilities are not a new idea, every turnkey project installation is unique.

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Celeritas

DECEMBER 13, 2022

Search Engine Optimization is one of the most important digital marketing practices used to reach patients effectively. Now that it has become an increasingly important tool to drive traffic and conversions, marketers of animal health services are looking for a competitive edge in their marketing strategies. Increasing Traffic.

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Pharma Marketing Network

JULY 12, 2023

Introduction: In today’s fast-paced digital world, standing out from the competition and capturing your audience’s attention requires creativity and strategic marketing. Collaborating with a creative content agency can be a game-changer for your brand.

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European Pharmaceutical Review

MARCH 8, 2024

has the potential to solve some of the biggest obstacles currently facing the industry while also aiding the competitive process.” GAMP 5 update: computerized system expectations for pharma manufacturers Benefits of Pharma 4.0 The authors asserted that Pharma 4.0 “has Quality by design supports the move towards Pharma 4.0,

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LEVO Health

NOVEMBER 17, 2020

In today’s competitive healthcare industry, every doctor and medical organization should be on the internet if they want to drive more patients to their practice. The real key to getting found and followed on the internet lies in search engine optimization , or SEO. Search engines want to provide the best service for their users.

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Contrarian Sales Techniques

JULY 20, 2023

That's where Search Engine Optimization (SEO) comes in. SEO helps improve your visibility in search engine results. But remember, competitive pricing doesn't always mean the cheapest. People love to do business with people, not faceless entities. Effective Pricing and Packaging Strategies Next, let's talk money.

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Pharmaceutical Technology

APRIL 20, 2023

Maxion Therapeutics announced it has been awarded a £2m ($2.5m) grant from Innovate UK as part of a biomedical R&D funding competition. As per the company, this allows for a longer half-life in the body and gives the ability for further biomolecular engineering. As per Maxion, there are more than 80 types of autoimmune conditions.

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LEVO Health

MAY 16, 2024

Use Schema Markup Schema markup is a code added to your website to help search engines return more informative results for users. By tagging your address, phone number, and open hours, you help search engines understand and display this data in voice search results.

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Pharmaceutical Technology

JUNE 14, 2023

It acts as a competitive decoy for bacterial virulence factors that contribute to complications, sepsis, septic shock and death following infection. The therapy comprises liposomes engineered to capture the virulence factors, which are produced by a wide range of Gram-positive and Gram-negative bacteria.

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Pharma Marketing Network

OCTOBER 18, 2023

Finally, the website should be designed with search engine optimization in mind, as this will help ensure that customers can easily find the website. Second, it makes it easier for customers to find the information they need, as the website is optimized for search engine optimization.

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Contrarian Sales Techniques

DECEMBER 18, 2023

As an auto parts trading company owner in the vibrant East Coast region, particularly Pahang, finding the right sales executive can feel like searching for that rare, perfectly tuned engine part – essential for performance and growth. They offer comprehensive training programs, mentorship opportunities, and competitive compensation packages.

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Pharmaceutical Technology

SEPTEMBER 5, 2022

The information contained within the download document is designed for pharmaceutical executives, marketing managers, product managers, sales and marketing executives, medical representatives, software engineers, developers, business development executives and any other individual involved in the direct-to-consumer pharmaceutical marketing industry.

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Pharma Marketing Network

OCTOBER 3, 2024

In the competitive landscape of the pharmaceutical industry, effective marketing strategies are crucial for brand success. In addition to understanding the broader market dynamics, pharmaceutical marketers must also consider the competitive landscape.

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Scott’s Directories

JUNE 8, 2023

In today’s competitive healthcare industry, effective marketing strategies are essential for businesses looking to thrive and succeed. Online Presence: Develop a strong online presence through a well-designed website, active social media accounts, and search engine optimization (SEO) strategies.

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pharmaphorum

JULY 11, 2022

Sanofi R&D in its core haemophilia category is advancing on three fronts – engineered proteins, RNA interference drugs and gene therapies – and highlighted results in two of those at the International Society on Thrombosis and Haemostasis (ISTH) congress over the weekend. Sanofi acquired the drug when it bought Bioverativ in 2018 for $11.6

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Clarivate

FEBRUARY 10, 2022

The countries in South and Southeast Asia have different engines of growth, each with its own focus and area of expertise. Sustainability continues to gain more traction : the speed at which companies integrate sustainability into their business model is crucial to create a competitive advantage over its competition.

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European Pharmaceutical Review

DECEMBER 6, 2023

But if those demands do not pan out, due to additional competition or if there is customer consolidation, then those capacities can actually increase the cost of manufacturing owing to your operational expenditure. So first you need to deploy engines that will selectively provide the data that you’re looking for.

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