Pharma Marketing Network

OCTOBER 13, 2023

Pharmaceutical marketers are facing a more competitive landscape than ever before, with a variety of new technologies and strategies to keep up with. As such, it is essential to rethink and refine PPC strategies to stay competitive. Understanding the Pharma PPC Landscape The pharma PPC landscape is complex and ever-evolving.

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Pharma Marketing Network

NOVEMBER 15, 2024

But how do you make your campaigns stand out in such a highly regulated and competitive industry? Understanding the Basics of Digital Advertising Digital advertising involves promoting your brand online through channels like search engines, social media, and display networks. Being proactive will give you a competitive edge.

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LEVO Health

JANUARY 31, 2023

As the healthcare industry continues to evolve, digital marketing strategies, such as search engine optimization (SEO), have become increasingly crucial for healthcare organizations. Search engine optimization sits at the heart of any successful healthcare marketing strategy. What is Search Engine Optimization?

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Healthcare Success

SEPTEMBER 12, 2024

In this two-part series, I explore the evolution of organic and paid search, discuss its impact on your SEO strategy, and share how your healthcare organization can navigate these changes to enhance online visibility and remain competitive. First, let’s review the evolution of search and its impact on SEO.

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Pharma Marketing Network

FEBRUARY 27, 2025

With increasing competition, strict regulations, and changing consumer behavior, pharmaceutical brands must embrace digital transformation to stay relevant. Think of digital marketing as the GPS guiding your brand through a crowded, competitive landscape. Without the right strategy, you risk getting lost in a sea of content.

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Healthcare Success

MAY 9, 2023

A strong healthcare SEO strategy requires time, money, or both, to get your website found on the first page of search engine results. Black hat SEO techniques involve tricking users and search engines to get pages to the top of Google and other major search engines. Keyword Research The healthcare market is highly competitive.

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Infuse Medical

OCTOBER 22, 2024

By creating lifelike, three-dimensional models, 3D visualization enables developers, engineers, and stakeholders to see and interact with a device before it ever reaches the production line. These iterative processes can delay product launches and increase overall expenses, making it difficult to stay competitive in a fast-paced market.

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Healthcare Success

DECEMBER 6, 2022

In this blog, I share nine healthcare marketing trends you need to embrace in 2023 to remain competitive in today’s ever-changing healthcare marketplace. Competition from Retail and Telehealth Disruptors Continues to Intensif y. The COVID-19 pandemic supercharged a new type of competition for legacy healthcare organizations.

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European Pharmaceutical Review

NOVEMBER 1, 2023

“It can be used in circumstances where clean manufacturing facilities are not available or easily accessible, so it can democratise these cell-based therapies,” said Kitana Kaiphanliam, a postdoctoral researcher in WSU’s Gene and Linda Voiland School of Chemical Engineering and Bioengineering.

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Pharma Marketing Network

MARCH 18, 2025

Brand Authority: By appearing at the top of search engine results, pharmaceutical companies increase brand credibility among HCPs. Competitive Keywords: Terms related to rival brands, helping capture market share. Use a mix of: Branded Keywords: Drug names, pharmaceutical companies, or treatment-specific terms.

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Clarify Health

MARCH 27, 2023

Aside from its no-code query engine, what makes Clarify Rates unique is its enriched rates data. Users can also compare sourced rates across services, providers, and payers in any given market to quickly receive insight on their competitive negotiated rate standing against their peers.

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PM360

JANUARY 24, 2025

The most prominent among them include: AI misinterpretation of critical information: As an example, a team might ask ChatGPT to answer a question, and the AI engine may deliver an impressive volume of information, while misaligning with the core business, leading to conclusions that are either overvalued or flat-out wrong.

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European Pharmaceutical Review

APRIL 11, 2024

Pharma within planetary boundaries One area lacking major gains is in the process of design, engineering, commissioning and maintaining a manufacturing plant itself. Creating more sustainable business processes is a pre-competitive activity; we all win when we make progress in sustainability and lose if we don’t.

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European Pharmaceutical Review

OCTOBER 31, 2024

Commitment to manufacturing the £520 million life sciences innovative manufacturing fund is very welcome, and will be crucial in helping to capture high-productivity investment” The Association of the British Pharmaceutical Industry (ABPI) backed the proposed measures to enhance life sciences competitiveness in the UK.

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Healthcare Success

OCTOBER 30, 2023

Here are a few things to consider when building your local multilocation marketing plan : Competitive situation —analyze the strengths and weaknesses of competitors in each area Facility —highlight the unique features that set your services apart (e.g., location, amenities, equipment, etc.) local events, trends, updates, etc.),

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Pharma Marketing Network

NOVEMBER 23, 2024

In a competitive landscape, leveraging research is the smartest way to connect with patients and providers alike. Just as a chef relies on quality ingredients for the perfect dish, marketers depend on cutting-edge research to craft campaigns that resonate with their audience. What is the role of pharma research in marketing?

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Infuse Medical

APRIL 15, 2024

Content developers must leverage tools such as 3D modeling software and game engines to create realistic simulations and scenarios that align with the learning objectives. Competitive Advantage in the Market In today’s competitive software market, differentiation is key to success.

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Healthcare Success

MARCH 28, 2023

Search engine optimization (SEO) is a powerhouse for long-term revenue generation. Businesses across every industry must capture relevant, organic traffic opportunities to stay competitive and grow. When not correctly implemented, building, redesigning, or migrating a website can negatively affect your rankings in search engines.

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European Pharmaceutical Review

MARCH 1, 2024

UKRI highlighted that overall, these investments will “enhance the UK’s global competitiveness by supporting research and innovation that leads to new and disruptive biomanufacturing processes across the UK.”

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Close-Up CRM

JANUARY 21, 2025

Content Recommendation Engines AI algorithms suggest personalized content, such as case studies, clinical trial results, or educational materials, to HCPs based on their interests and specialty. This will help pharma companies stay ahead of the curve and maintain a competitive edge.

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Pharma Marketing Network

NOVEMBER 20, 2024

Display ads are visually based and appear on websites, while search ads are text-based and appear in search engine results. One of the most effective tools for marketing executives is display advertising. How does display advertising differ from search advertising? Are display ads effective for promoting branded drugs?

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Healthcare Success

JULY 15, 2024

The battle for the top position on Google search engine page results (SERPs) gets more difficult each year. If they want to market online or rebuild their websites, they must conduct a thorough competitive analysis of these primary competitors. It even sorts them by competition level so you can focus on your biggest competitors first.

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Pharma Marketing Network

OCTOBER 30, 2023

As digital technology continues to rapidly evolve, companies in the pharmaceutical industry must remain competitive by adapting to the changing landscape. Search engine optimization (SEO) is an essential component of any successful digital marketing strategy, and it is crucial for pharma websites to understand and apply SEO best practices.

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Evolve Your Success

JANUARY 16, 2024

Building relationships is essential in the competitive field of medical device sales. He also reveals the red hat revelation, the hidden signals of recognition in medical sales, and how they affect competition. This competitive product is having a problem with the camera. This is the closest thing to competitive sports there is.

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Pharma Marketing Network

JULY 12, 2023

Introduction: In today’s fast-paced digital world, standing out from the competition and capturing your audience’s attention requires creativity and strategic marketing. Collaborating with a creative content agency can be a game-changer for your brand.

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Clarivate

MARCH 8, 2022

Jo-Shu Chang is the Chair Professor in the Department of Chemical Engineering at NCKU. He has been recognized as a Highly Cited Researcher in the field of engineering for six consecutive years, which is a first in Taiwan’s academic community. Today, we speak with National Cheng Kung University (NCKU) in Taiwan.

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Healthcare Success

JANUARY 30, 2023

layered messaging that adapts to each buyer persona and their stage in the buyer journey) Advanced site search capabilities Getting this step right is essential for outpacing your competition and, ultimately, growing your business. Practical visual hierarchies (e.g., According to Website Builder Expert, users visit 8.9

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Clarity Engagement Solutions

NOVEMBER 9, 2020

More consolidation; more complexity; more competition. They are now a real impediment to success in a more complex and competitive world. The feedback from our clients is consistent. Access to decision-makers is getting more difficult. New buyers; new buying criteria & processes; new players. Pharma does not have exclusivity.

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Clarity Engagement Solutions

NOVEMBER 9, 2020

More consolidation; more complexity; more competition. They are now a real impediment to success in a more complex and competitive world. The feedback from our clients is consistent. Access to decision-makers is getting more difficult. New buyers; new buying criteria & processes; new players. Pharma does not have exclusivity.

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Pharma Marketing Network

OCTOBER 31, 2023

E-commerce strategies are essential for pharmaceutical companies to maximize their online sales and stay ahead of the competition. These strategies include creating an engaging website, optimizing for search engines, developing digital marketing campaigns, and leveraging customer data to personalize the user experience.

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Healthcare Success

MAY 24, 2022

Hospitals, health systems, and medical practices must evolve to meet these changing needs to remain competitive or risk falling behind. Increase your strategic advantage to attract healthcare consumers in an increasingly competitive marketplace. Optimize organic search engine results for prospective healthcare consumers.

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European Pharmaceutical Review

MARCH 8, 2024

has the potential to solve some of the biggest obstacles currently facing the industry while also aiding the competitive process.” GAMP 5 update: computerized system expectations for pharma manufacturers Benefits of Pharma 4.0 The authors asserted that Pharma 4.0 “has Quality by design supports the move towards Pharma 4.0,

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Healthcare Success

AUGUST 14, 2023

Content optimization is improving a website or web page so that it’s easily found and understood by search engines and people. As with all aspects of SEO, content shouldn’t be “optimized” just for the search engine algorithms. It tells what words and phrases people are typing into the search engines.

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CloserIQ

APRIL 30, 2019

On the other hand, B2B’s choose to focus on competitive tactics with individualized goals. Competitive dashboards and performance bonuses become priority while creating an underlying divide to what’s happening with the rest of the organization. B2C strategies encourage a team approach with clear goals of customer satisfaction.

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LEVO Health

NOVEMBER 17, 2020

In today’s competitive healthcare industry, every doctor and medical organization should be on the internet if they want to drive more patients to their practice. The real key to getting found and followed on the internet lies in search engine optimization , or SEO. Search engines want to provide the best service for their users.

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The Brooks Group

JUNE 22, 2018

If you want your salespeople to beat the competition, they need to fully understand who they’re up against. Coach Your Sales Reps to Gather Competitive Intelligence. To gather competitive intelligence, your reps can research direct competitors (and emerging, potential competitors) by using search engines and tools such as Hoovers.

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Clarify Health

FEBRUARY 18, 2022

Health plans need to supplement rate intelligence with provider performance analytics to maintain market competitiveness, ensure advantageous provider negotiations, and affirm value. Rates and performance insights are critical to assessing the value of care, but they’re not as simple to acquire as it may seem.

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