PM360

APRIL 22, 2024

In this issue, we take a closer look on the importance of patient education to Healthcare Professionals and navigating the challenges that arise. From important changes to engaging physicians to finding out how new technologies will help address HCPs education needs, hear what our specialist had to say.

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eMediWrite

NOVEMBER 15, 2024

In the highly competitive pharmaceutical industry, your brand’s visibility plays a crucial role, i.e., it can make or break your market success. With the right strategies, you can boost your visibility and regain your competitive edge. With the right strategies, you can boost your visibility and regain your competitive edge.

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Pharma Media Competition Education 52

Pharma Marketing Network

DECEMBER 31, 2024

Pharma marketing executives face unique challenges like regulatory restrictions, stiff competition, and shifting consumer expectations. Educating the Audience Educating your audience is crucial. Augmented reality (AR) can also be used for interactive educational tools targeting HCPs.

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Evolve Your Success

OCTOBER 16, 2024

The podcast takes a fascinating turn when we explore Marie’s insights into the supportive, non-competitive environment at GE’s commercial leadership program, especially during the tumultuous COVID pandemic. Marie also shares her strategies for achieving work-life balance amidst the competitive landscape of medical sales.

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PM360

FEBRUARY 17, 2025

AstraZeneca and Imre Bus Challenge with Austin Dillon To help educate on the realities of and recommendations when dealing with COPD, the BREZTRI brand team turned to brand partner and NASCAR driver, Austin Dillion, whose grandfather lived with COPD, for a game-themed video. Congratulations to the AstraZeneca Team and the Imre Team!

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Pharma Marketing Network

DECEMBER 4, 2024

With advancements in technology, increasing competition, and changing patient expectations, pharma marketers need to stay ahead of the curve. Strategies like storytelling, personalized educational content, and two-way communication channels create trust and build loyalty. Patient-Centric Marketing Patients want to feel heard.

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Marketing Pharma Media Education 52

Eversana Intouch

JANUARY 28, 2025

Angela suggests that organizations should prioritize educating and experimenting with AI. Digital-First Patient Journeys Spurred by the pandemic and lifestyle drugs, the industry is exploring new models digital-first patient journeys where education, acquisition, prescribing and support are patient-led and primarily online.

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Marketing Pharma Education Ethics 59

PM360

APRIL 4, 2025

Instead of manually determining what messaging will resonate, AI combined with analytics can suggest content themes based on past engagement patterns, emerging treatment trends, and competitive analysis. HCPs might receive an educational email, see a related digital ad, or get a call from a rep with more details.

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Customer Relationship Management Marketing Education Insurance 52

World of DTC Marketing

JULY 21, 2021

Drug pricing is done by internal teams who look at what the market will bear and the competitive landscape. 93% go online to learn more and educate themselves about the product or health condition. They research the drug online and ask their physician about it if they decide it’s a treatment option. Again this is not true.

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Marketing Prescription Side effects Doctors 285

World of DTC Marketing

NOVEMBER 9, 2021

KEY FINDING 5: DIGITISATION REQUIRES AGILITY AND EXPERIMENTATION In order to stay competitive during the pandemic, investment in digital engagement strategies and technology increased. These will need to be fluid (across time and function) and flex to evolving customer journeys, preferences, and levels of tech-savviness.

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Pharma Marketing Network

DECEMBER 4, 2024

Marketing pharma has become a complex and competitive field, with companies vying for the attention of healthcare providers (HCPs), patients, and regulators alike. With the right strategies, you can rise above the competition and drive measurable success. The good news? Think of it like tailoring a suit—it’s all about the perfect fit.

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Pharma Marketing Network

DECEMBER 13, 2024

Table of Contents Sr# Headings 1 Introduction 2 Understanding Pharma Marketing 3 Key Pharma Marketing Strategies 4 Embracing Digital Transformation 5 Building Trust with HCPs 6 Conclusion Introduction In the pharma industry, marketing isnt just about selling; its about creating value in an ultra-competitive space.

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Competition Marketing Pharma Side effects 52

PM360

NOVEMBER 21, 2024

A rapidly changing clinical landscape and new competitive entrants had threatened Korlym’s established positioning in the marketplace. Those insights led to refocused and streamlined disease state education (DSE) and to a completely new Korlym brand positioning.

Marketing 52

Marketing Education Prescription Pharmaceutical 52

Pharma Marketing Network

MARCH 13, 2025

direct-to-consumer (DTC) pharmaceutical advertising has been a powerful tool for increasing brand awareness and educating patients. Digital advertising, influencer partnerships, and patient-focused education strategies will become essential in maintaining brand engagement. But what does this shift mean for the industry? In the U.S.,

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Pharma Physicians Education Media 59

Pharma Marketing Network

MARCH 11, 2025

Email and Content Marketing Platforms Email remains a key channel for pharma marketing, especially for reaching HCPs with educational materials and product updates. Understanding audience behaviors, market trends, and competitive insights allows marketers to make informed decisions. Visit eHealthcare Solutions to learn more.

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Marketing Pharma Food and Drug Administration Education 52

Evolve Your Success

JULY 17, 2024

Hear about his engaging experiences with celebrity plastic surgeons in Los Angeles and his insights into the Medical Sales Career Builder program, which aims to help candidates stand out in this highly competitive field. Subscribe, rate, review, and share!

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Medical sales Sales Education Medical 130

Pharma Marketing Network

MARCH 8, 2025

With strict regulations, increasing competition, and evolving ad platform policies, running a successful PPC campaign in pharma isnt as straightforward as in other industries. 70% of HCPs use digital platforms for medical research and education. Social media and display ads drive patient engagement with disease awareness campaigns.

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Pharma Education Media Networking 59

European Pharmaceutical Review

NOVEMBER 16, 2023

The report noted that biosimilar adoption levels vary significantly across Europe because of differences in baseline use of biologics, biosimilar reimbursement, procurement, policies, and education, based on research published in a paper in the Journal of Market Access & Health Policy in 2017.

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Pharma Marketing Network

APRIL 16, 2025

Thats the promise of data-driven marketing , a strategy thats rapidly transforming how pharmaceutical companies approach promotion, education, and engagement in 2025. HCP-Level Data This includes information about a healthcare providers specialty, prescribing patterns, affiliations, continuing education interests, and engagement history.

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Pharma Marketing Network

FEBRUARY 27, 2025

With increasing competition, strict regulations, and changing consumer behavior, pharmaceutical brands must embrace digital transformation to stay relevant. Think of digital marketing as the GPS guiding your brand through a crowded, competitive landscape. Drive prescription intent by educating HCPs about the latest drug advancements.

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Evolve Your Success

SEPTEMBER 25, 2024

Don’t miss this episode packed with actionable insights and forward-thinking perspectives that will leave you better equipped to succeed in the competitive world of medical sales and marketing. Subscribe, rate, review, and share!

Medical sales 130

Medical sales Sales Medical Marketing 130

Evolve Your Success

JULY 24, 2024

Discover the crucial roles played by sales reps, managers, directors, clinical specialists, and marketing teams, and learn how perseverance and strategic career planning can set you apart in this competitive field. Subscribe, rate, review, and share!

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Pharma Marketing Network

APRIL 9, 2025

In a competitive healthcare economy, knowing how to thrive digitally is just as important as the science behind the product. Its the primary driver of awareness, education, and brand loyalty. Educational, visual contentsuch as patient stories, video explainers, and interactive toolstend to perform well.

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Infuse Medical

MAY 14, 2024

In the context of medical device marketing, VR offers unique opportunities to showcase products, educate stakeholders, and provide immersive experiences that leave a lasting impression. Applications in Various Industries VR finds applications in diverse fields, including gaming, entertainment, education, and healthcare.

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Pharma Marketing Network

MARCH 18, 2025

Keyword targeting helps brands connect with HCPs actively searching for medical advancements, treatment guidelines, or continuing education opportunities. Best For: Search-based intent, medical education campaigns, branded drug awareness. Educational Keywords: Searches related to clinical guidelines, disease states, and new therapies.

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Pharma Marketing Networking Healthcare 52

Rep-Lite

APRIL 3, 2024

While the goal is ultimately to improve patient outcomes, the competitive nature of the industry can sometimes lead to ethical dilemmas. Continuing Education and Professional Development The medical field is constantly evolving. Data Security: Maintaining the security of any patient data gathered during sales interactions is essential.

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Ethics Medical sales Competition Sales 52

Evolve Your Success

JUNE 19, 2024

Unlock the secrets of simplifying complex medical procedures and fast-track your career in the competitive medical sales industry. In this enlightening episode, we sit down with Josh Reynolds, the Area Vice President of Sales in the Southeast for OrthoFundamentals, to explore the innovative landscape of SI joint fusion.

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Pharma Marketing Network

APRIL 12, 2025

This not only diversifies your traffic sources but also educates your audience along the way. Future-Proofing with AI and Data Insights AI is no longer an emerging toolits a cornerstone of competitive SEO. With more users relying on digital assistants, optimizing for conversational queries gives your content a competitive edge.

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Pharma Marketing Network

NOVEMBER 20, 2024

For pharma, these ads are tailored to showcase treatments, educate healthcare professionals, or increase patient awareness. Focus on educational, rather than promotional, messaging. Yes, when designed well, they boost awareness, educate patients, and support healthcare provider engagement.

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Pharma Marketing Network

MARCH 17, 2025

With increasing competition and stricter compliance regulations, pharma marketing teams must adopt data-driven and personalized marketing strategies to capture the attention of HCPs. For pharma companies, building trust and providing valuable educational content is the foundation of successful HCP engagement.

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Marketing Pharma Media Networking 52

Evolve Your Success

SEPTEMBER 25, 2024

Don’t miss this episode packed with actionable insights and forward-thinking perspectives that will leave you better equipped to succeed in the competitive world of medical sales and marketing. The success is underpinned by a commitment to continuous learning and leveraging healthcare technology to achieve outstanding results.

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Medical sales Sales Medical Marketing 130

Pharma Marketing Network

APRIL 10, 2025

In today’s competitive healthcare landscape, PPC campaigns (Pay-Per-Click advertising) have emerged as a critical lever for pharma marketers aiming to deliver timely, targeted, and measurable impact. Geo-targeting, for example, enables regional campaigns to support local clinical trials or educational programs.

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Pharma Marketing Network

APRIL 3, 2025

For pharma marketing executives and brand teams, understanding this evolution is essential to remaining competitive and compliant in a rapidly shifting healthcare environment. True success lies in meaningful engagement, educational value, and improved patient outcomes. Its no longer just about impressions or reach.

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Marketing Patients Pharma Media 52

Pharma Marketing Network

MARCH 16, 2025

While it offers precise targeting, competition for high-intent HCP audiences can drive up costs. This makes it an attractive option for lead generation, product awareness, and HCP education. Brand-related keywords to ensure visibility in competitive markets. Highly competitive markets (e.g.,

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Healthcare Success

APRIL 3, 2025

Thought Leadership & Educational Content Building a reputation and thought leadership through educational blogs, webinars, and other content can help your brand stay top-of-mind, improve patient loyalty, and drive long-term credibility and trust.

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Pharma Marketing Network

JANUARY 11, 2025

Whether its promoting branded medications like Humira or educating on critical conditions such as Crohns disease, effective SEO campaigns can elevate your brands visibility and engagement. Educational Content for Patients and Providers: Publish blog posts, white papers, and infographics that address common questions and concerns.

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Marketing Pharma Engineering Healthcare Provider 52

Infuse Medical

FEBRUARY 23, 2021

Use 3D Animation to Educate Professionals and Patients. 3D animation is one of the best educational resources you can find. So, if you’re in medical device sales, get a 3D educational video made for your product that does both a thousand-yard view and an in-depth presentation. Use 3D Animation for Online Marketing.

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