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What Matters Most: The Three Trends That Will Change Pharma Marketing in 2025

Eversana Intouch

Download the Report This year’s EVERSANA INTOUCH annual trends forecast – our ninth! – Discover how EVERSANA INTOUCH’s Artful Ingenuity can be your competitive edge and help your brand and business stay ahead of the curve starting now. is both smaller and bigger than those that have come before it.

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HCPs sound off on pharma marketing

World of DTC Marketing

This was especially true with new drugs that have a significant competitive market. The most likely reason to visit a pharma website for HCPs is to download the product label. However, it seems that medical liaisons provide a lot of the value supplied they have some type of medical background and can talk to them peer to peer.

Marketing 218
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Accelerating Rare Disease Patient Engagement

Eversana Intouch

To empower you and your brand to provide the support that rare disease patients and caregivers seek, our experts rounded up insights to help brands identify, engage with, and treat rare patients at an ever-increasing speed to stay competitive. Download the POV to learn more. Download POV

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How to use Pay Per Click Advertising to Reach HCPs in Pharma

Pharma Marketing Network

Conversion Rate: Tracks how many users complete a desired action, such as signing up for a webinar or downloading whitepapers. Competitive Keywords: Terms related to rival brands, helping capture market share. Cost Per Click (CPC): Determines how much is spent for each click on the ad.

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12 Plays to Kickstart Your Recruitment Process

That means placing the right people in the right roles can be the difference between your business growing or stagnating — and the competition is getting fierce. Download now! Good people are the foundation of any organization.

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Cost-Per-Click to Target HCPs

Pharma Marketing Network

While it offers precise targeting, competition for high-intent HCP audiences can drive up costs. Brand-related keywords to ensure visibility in competitive markets. Setting a Competitive but Sustainable CPC Bid Strategy Bidding too low can limit ad visibility , while bidding too high may exceed campaign budgets.

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Is Your Sales Training Doing Any Good?

Integrity Solutions

How comfortable are you taking your current salespeople—with the level of performance and skills they have right now—into an increasingly competitive marketplace? I probably can’t win in such a competitive market. The business environment isn’t getting any easier to navigate. I’m afraid I can’t make that quota. (a