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HCPs sound off on pharma marketing

World of DTC Marketing

This was especially true with new drugs that have a significant competitive market. The most likely reason to visit a pharma website for HCPs is to download the product label. However, it seems that medical liaisons provide a lot of the value supplied they have some type of medical background and can talk to them peer to peer.

Marketing 218
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Accelerating Rare Disease Patient Engagement

Eversana Intouch

To empower you and your brand to provide the support that rare disease patients and caregivers seek, our experts rounded up insights to help brands identify, engage with, and treat rare patients at an ever-increasing speed to stay competitive. Download the POV to learn more. Download POV

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Ten Ways to Think Differently About Small-to-Mid-Sized Pharma Launches

Eversana Intouch

Download POV In this POV, we identify practical, exciting ideas that smaller launchers should use to address these challenges. In this POV, we identify practical, exciting ideas that smaller launchers should use to address these challenges. First, we’ll explore why these four challenges, in particular, deserve so much attention.

Pharma 105
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Ensuring successful digital outreach and retention in atopic dermatitis trials

pharmaphorum

Trial organisers face intense competition to find and recruit eligible patients for atopic dermatitis studies. With more than 500 dermatology clinical trials currently underway, it is often heard that there is a ‘’competition for participants’’.

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12 Plays to Kickstart Your Recruitment Process

That means placing the right people in the right roles can be the difference between your business growing or stagnating — and the competition is getting fierce. Download now! Good people are the foundation of any organization.

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Katie Porter attacks pharma

World of DTC Marketing

Click here to download the report. So where to start… Congresswoman Porter may want to look at the percentage of generic drugs available virus branded (89%). Pharma is NOT blameless, but like I have said in the past, even if all prescription drugs were free, healthcare costs would still be unsustainable in this country. By the way, Ms.

Pharma 187
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Prospects Comparing Your Proposal to the Competition to Get a Better Price? Do This.

The Brooks Group

When prospects are comparing your proposal to the competition in an attempt to create a bidding war, the buyer is working to further put themselves in the driver's seat and get the lowest price they can. How to Differentiate When Prospects are Comparing Your Proposal to the Competition. The Problem With Comparing Quotes.