Remove Competition Remove Doctors Remove Physicians
article thumbnail

Evaluate Us, Please: How Transparent Physician Ratings Improve Performance, Outcomes

MedCity News

Doctors are competitive by nature, especially when they are compared against their peers. If they can fully trust how they are evaluated and how they compare with their peers, they will respond with great enthusiasm.

article thumbnail

Doctor Marketing: How to Integrate Doctors Into Your Marketing Programs

Healthcare Success

Doctors are central to the success of virtually every multi-location healthcare practice and health system we work with. Moreover, today’s doctor partners have strong opinions about marketing and growing their locations within the larger business. Do your doctors look, sound, and feel like they are a part of your organization?

Doctors 113
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The debate on DTC marketing is going to heat up again

World of DTC Marketing

Today, people don’t see a DTC TV ad and run to their doctor to ask for an Rx. They research the drug online and ask their physician about it if they decide it’s a treatment option. Drug pricing is done by internal teams who look at what the market will bear and the competitive landscape. Again this is not true.

Marketing 285
article thumbnail

Competition in Healthcare is Increasing—Rapidly and Dramatically

Healthcare Success

What’s more, your highest revenue service lines are likely already facing stiff competition from all angles. . After all, would you trust your own eyes to a surgeon who has done 20 surgeries, or another doctor who has done 2,000 surgeries? Most people choose the latter. Quantity of Marketing Competitors.

article thumbnail

How to Market to Doctors, Physicians, and Other Health Care Professionals

Healthcare Success

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Step 1: How to Define Your Doctor Audience .

Doctors 59
article thumbnail

Marketing to Doctors and Physicians

Healthcare Success

Every time I run into someone who is faced with the daunting challenge of marketing to doctors or other healthcare professionals, I giggle empathetically and say, “I feel your pain.”. It turns out that marketing to physicians can even be fun and easy when you overcome the obstacles which frustrate most others.

Doctors 55
article thumbnail

The Importance of Omnichannel Approach for European Physicians

PM360

In conjunction with CMI Media Group’s international expansion beyond the United States, we conducted research and published a report in partnership with Medscape which delved into the media habits of physicians across the EU5 countries: France, Germany, Italy, Spain, and the United Kingdom.