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A decade ago, pharmareps could easily book in-person meetings with doctors, build lasting relationships, and crush their sales quotas. We have yet to talk about the increased level of competition that modern reps have to deal with. Pharmaceutical sales have changed. These days? Things are complicated.
Some of the questions we quizzed the physicians with focused on their thoughts around interactions with pharmareps. And the responses suggest an increasingly difficult future for the reps working in the EU5 markets. Fortunately, a lot of positive news is also coming out of our European research and the corresponding report.
Pharmaceutical sales representatives (often times referred to as pharmareps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. There are two sets of skills necessary to become an effective pharmarep.
Ways Pharma sales reps and MSLs are the same: Truly, the main similarity between both roles is that Pharmareps and MSLs are both field facing teams. So both MSLs and sales reps should be on their “A” game at all times! How can an MSL and Sales rep work together, compliantly?
Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. While not always mandatory, having a degree can enhance your competitiveness.
Point-of-Care marketers had to make a lot of adjustments as the pandemic completely upended the experience of patients seeing their doctor and getting their medications. When brands create messaging that removes stigmas and empowers patients to ask their doctor about a symptom that leads to a diagnosis, we have succeeded.
Ophthalmology offices opened quicker than most doctors’ or physicians’ offices did. I would say it’s equivalent probably to a pharmarep. Is it the same as in any medical sales rep if you want the manager and then if you want the executive, or are they different? We still needed to see. People still needed glasses.
It’s the MedTech versus medical devices, and we have the pharma division. A lot of folks do know pharma sales, pharmareps, Big Pharma, or however you want to describe it, but MedTech is a space that’s very comprehensive. They were saying the sales rep was dead. Doctors don’t even want to see them.
Look for brands to produce videos featuring Key Opinion Leaders (KOLs), DOLs, clinical trial data, excerpts from congress presentations, and mechanism of action (MoA) animations delivered by social media, by email, and face-to-face by pharmareps to open clinical conversations. Look for TikTok to merchandise the 4.7
In Malaysia, these skills are critical because healthcare providers – whether they’re doctors, pharmacists, or purchasing officers – value trust and long-term relationships over flashy presentations. Soft skills help reps navigate challenging conversations, address concerns, and foster partnerships.
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