PM360

DECEMBER 20, 2023

A significant battle for the hearts and minds of healthcare professionals (HCPs) will play out in social media during 2024. Social media has become a news source for learning about new brands, products, procedures, and practices. Fifty percent of responders said they changed prescriptions because of social media information.

Media 122

Media Physicians Pharma reps Pharma Rep 122

Healthcare Success

APRIL 3, 2025

High-Intent Paid Search & Social Advertising Strategic paid search ad spending on high-intent keywords and targeted social media campaigns helps you reach patients and providers actively searching for solutions, ensuring your marketing dollars are spent on high-quality leads.

Marketing 59

Marketing Healthcare Healthcare Media 59

World of DTC Marketing

JUNE 1, 2021

Since that time, Biogen’s MS drugs have faced intense competition as MS patients continue to vent on social media that the Biogen drug has nasty side effects. Too many doctors, the data was still questionable.

FDA 187

FDA Side effects Patients Doctors 187

Pharma Marketing Network

MARCH 13, 2025

Those who adapt early will gain a competitive advantage in the evolving regulatory landscape. Expanding into Programmatic and Digital Advertising A pharma ad ban on TV would accelerate the industry’s shift toward programmatic advertising, social media, and paid search campaigns. Digital Marketing as a Primary Alternative 1.

Pharma 59

Pharma Physicians Education Media 59

Pharma Marketing Network

NOVEMBER 20, 2024

Social media : Facebook and LinkedIn offer tailored targeting for healthcare professionals and patients. By providing clear, compelling information, these ads help patients and doctors make informed decisions. Social media promotions. One of the most effective tools for marketing executives is display advertising. Absolutely.

Pharma 52

Pharma Healthcare Provider Media Marketing 52

Evolve Your Success

FEBRUARY 26, 2025

They’re going up against doctors, they’re going up against big procurement agencies and really tough economic customers at IDNs and GPOs and big hospitals and you would think these are great negotiators. 22:16 Today I’d like to talk with you, doctor, about one, two and three, or A, b and C. Let’s start with one.

Medical sales reps 130

Medical sales reps Medical sales Sales Medical 130

Pharma Marketing Network

APRIL 3, 2025

Imagine a time when pharmaceutical ads simply told patients what to ask their doctor. For pharma marketing executives and brand teams, understanding this evolution is essential to remaining competitive and compliant in a rapidly shifting healthcare environment. Today, patient marketing is no longer a one-way street.

Marketing 52

Marketing Patients Pharma Media 52

Storyvine

FEBRUARY 2, 2023

We all know how busy doctors can be, and here's your chance to not only meet them in person, but to film them talking about their expertise, and the latest research and learnings. Re-purpose the footage as content for websites, social media accounts and other marketing materials. Storyvine wants to help you make the most of it.

Doctors 94

Doctors Sales Management Media Competition 94

Pharma Marketing Network

DECEMBER 19, 2024

Social media platforms are more than just places to share updatesthey are powerful tools for engaging with healthcare professionals (HCPs), patients, and caregivers. Whether its educating consumers about treatments or promoting branded drugs like Humira or Keytruda, effective social media marketing can elevate a brands visibility and trust.

Media 52

Media Healthcare Healthcare Marketing 52

Pharma Marketing Network

DECEMBER 13, 2024

Table of Contents Sr# Headings 1 Introduction 2 Understanding Pharma Marketing 3 Key Pharma Marketing Strategies 4 Embracing Digital Transformation 5 Building Trust with HCPs 6 Conclusion Introduction In the pharma industry, marketing isnt just about selling; its about creating value in an ultra-competitive space.

Competition 52

Competition Marketing Pharma Side effects 52

Healthcare Success

MAY 24, 2022

Hospitals, health systems, and medical practices must evolve to meet these changing needs to remain competitive or risk falling behind. Doctors tell patients that an ounce of prevention beats a pound of cure. Increase your strategic advantage to attract healthcare consumers in an increasingly competitive marketplace.

Healthcare 102

Healthcare Healthcare Marketing Physicians 102

Pharma Marketing Network

OCTOBER 23, 2024

It’s about knowing what the market wants, understanding your competition, and predicting the next trend before it happens. In this article, we’ll break it down, explaining how you can leverage market research to not just survive but thrive in the ever-competitive pharma world. That’s where competitive analysis comes in.

Competition 52

Competition Marketing Pharma Medical 52

eMediWrite

MAY 27, 2022

In a competitive market, it is critical for pharmaceutical companies to build brand loyalty among prescribers in order to stay on physicians’ thoughts. Today’s doctors are more digitally present than ever before, and using just one channel isn’t enough to stay top of mind – you need to go multi-channel.

Doctors 52

Doctors Pharma Physicians Prescription 52

PM360

NOVEMBER 13, 2023

Let’s get to the point: It’s time for pharma marketers and their media agencies to look beyond the “usual suspects” for new ways and new media partners to reliably deliver educational and promotional messages to healthcare providers (HCPs) specifically when they are in an action mindset. How are they different?

Media 52

Media Prescription Healthcare Provider Patients 52

Pharma Marketing Network

JANUARY 11, 2025

With competition intensifying and regulations becoming stricter, crafting impactful campaigns requires both creativity and precision. Clear Call-to-Action (CTA): Whether encouraging patients to ask their doctors about Jardiance or guiding providers to visit your portal, a strong CTA drives results. While the U.S.

Pharmaceutical 52

Pharmaceutical Marketing Pharma Healthcare Provider 52

Healthcare Success

OCTOBER 30, 2023

Here are a few things to consider when building your local multilocation marketing plan : Competitive situation —analyze the strengths and weaknesses of competitors in each area Facility —highlight the unique features that set your services apart (e.g., location, amenities, equipment, etc.) local events, trends, updates, etc.),

Marketing 114

Marketing Healthcare Healthcare Media 114

Medical Device Success

NOVEMBER 29, 2010

Here is a list of the data you should be assembling: Feature/Benefit matrix comparison with competitive products. If the competition has a feature that customers like, admit it. Pricing matrix of competitive products. A copy of your website home page with a copy of your competition’s home pages. Be very honest.

Competition 100

Competition Sales Marketing Medical 100

Medical Device Success

FEBRUARY 2, 2011

Be sure to take advantage of social media. While you must be cautious in medical devices with social media, it can still be a valuable tool in driving people to your exhibit. Market research – one on one interviews with doctors, simple surveys at the exhibit, formal surveys and/or focus groups. Advisory group meetings.

Sales 100

Sales Sales goal Marketing Leads 100

Storyvine

NOVEMBER 8, 2022

Doctors are usually busy and hard to pin down, but here's your chance to meet with them in real life. We make it easy to capture videos of doctors talking about your brand, which you can use on your website, social media accounts, and other marketing materials. Get a jump on the competition.

Doctors 52

Doctors Sales Management Media Competition 52

Pharmaceutical Technology

SEPTEMBER 5, 2022

Pharmaceutical companies have also entered the social media marketing domain in compliance with governmental regulations to communicate directly with patients using covert persuasion methods such as collaboration with social media influencers. Discover the leading direct-to-consumer pharmaceutical marketing companies.

Leads 52

Leads Pharmaceutical Marketing Media 52

Healthcare Success

OCTOBER 17, 2024

Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business. What should we do with this new media? You guys gave the credibility for other hospitals to follow suit.

Healthcare 109

Healthcare Healthcare Patients Insurance 109

Medical Device Success

MARCH 4, 2011

Few small to medium sized medical device companies have a professional Social Media Manager. For two BIG reasons: First, the new generation of doctors and their staff are social media users. As far as I am concerned, Haag-Streit has a competitive advantage. An inexpensive competitive advantage. and that is scary.

Medical 100

Medical Media Education Competition 100

MedReps

JUNE 20, 2022

As a result of being so desirable, the competition for these jobs is stiff. They’ll also teach you how to analyze medical studies, an essential skill that builds your credibility with doctors. Medical sales are often mislabeled in the media because of the mistakes of years ago, which involved bribery and misinformation.

Pharmaceutical Sales 76

Pharmaceutical Sales Training Sales Pharmaceutical 76

Evolve Your Success

APRIL 10, 2025

Sara gets real about what it takes to succeed in this competitive industry. I, too, also wanted to be a doctor. 13:48 Before COVID and before media medical sales was one thing. What are some of the hospitals and and doctors like that I’d be supporting? The competition is unreal. Is it just going to be me?

Medical sales 130

Medical sales Recruitment Sales Medical 130

PM360

MAY 25, 2023

In conjunction with CMI Media Group’s international expansion beyond the United States, we conducted research and published a report in partnership with Medscape which delved into the media habits of physicians across the EU5 countries: France, Germany, Italy, Spain, and the United Kingdom.

Physicians 90

Physicians Pharma reps Pharma Rep Media 90

Medical Device Success

DECEMBER 8, 2010

Strong R&D allows for reaction to competition. No internal knowledge of social media. They can be economic, technological and related to competition. Competitor C received $Y million dollars in venture financing to support the launch of products competitive to ours. Mostly top tier distributors in US sales channel.

Marketing 100

Marketing Sales Management Competition 100

Scott’s Directories

JUNE 8, 2023

In today’s competitive healthcare industry, effective marketing strategies are essential for businesses looking to thrive and succeed. The Nova Scotia doctors directory, offered by MD Select, provides an invaluable resource for businesses in the medical industry.

Medical 52

Medical Marketing Doctors Physicians 52

PM360

MAY 25, 2023

Gone are the days of vague marketing messages such as “Ask your doctor if this is right for you.” And it’s not just healthcare providers who benefit; patients will no longer rely solely on doctors for medication-related queries. With AI-powered chatbots and services, patients can access the information they need more efficiently.

Marketing 98

Marketing Pharma Healthcare Provider Healthcare 98

Healthcare Success

MAY 1, 2023

While these are undoubtedly important, many fail to consider that a comprehensive marketing strategy can offer a significant competitive advantage and the power to drive substantial growth. You’re also delivering confusing and disjointed messages to doctors, staff, patients, and referring doctors.

Marketing 62

Marketing Healthcare Healthcare Doctors 62

Evolve Your Success

APRIL 11, 2023

That’s an individual doctor change. You need to sell to those individual doctors. We would have been better at answering the question of what is it going to take or, “Doctor, you’re telling me that you will change but look me in the eye here. I’m on social media too. Cut out the BS.

Sales 130

Sales Medical Medical sales Media 130

PM360

SEPTEMBER 21, 2023

While performance-based marketing focuses on differentiating your brand from the competition so it will be chosen, brand-building campaigns focus on making brands distinctive within the category so it will be considered. All this has implications for how brand campaigns target and message, and the media they use.

Pharma 111

Pharma Marketing Prescription Media 111

LEVO Health

AUGUST 17, 2021

Competition amongst healthcare practices is at an all time high. Your Practice Needs Social Media. Your Practice Needs Social Media. billion people use social media worldwide, making it a crucial part of connecting with your community. Each social media platform is unique in its audience and its preferred content.

Patients 52

Patients Media Engineering Doctors 52

Scott’s Directories

JULY 7, 2022

The healthcare industry, as a result of immense interest and competition, has undergone a massive digital transformation in recent years. From curating an online Winnipeg doctors list to formulating digital marketing strategies, everything in the industry has moved online.

Marketing 52

Marketing Healthcare Healthcare Physicians 52

Healthcare Success

MAY 9, 2023

Keyword Research The healthcare market is highly competitive. Healthcare Social Media There is some debate as to what extent social media impacts hospital SEO. This creates silos (e.g., sections) of related content, which helps guide users and search engines throughout your website clearly and clearly.

Healthcare 98

Healthcare Healthcare Engineering Marketing 98

Healthcare Success

APRIL 8, 2024

As an engineering undergrad, I took a Marketing 101 class on a lark, seeking to better understand the psychology behind consumer behavior and developing products with a competitive edge. The 7 tactics of marketing can help you: Develop a competitive advantage. Promote that competitive edge with vigor. Paid social media.

Marketing 109

Marketing Competition Patients Healthcare 109

Pharma Marketing Network

OCTOBER 24, 2024

Imagine being able to predict how well a drug will perform in a specific market or which doctors are more likely to prescribe a new therapy. The Power of Social Media in Pharma Social media’s reach is massive, and pharma can no longer afford to ignore it. That’s the power of AI in pharma.

Marketing 52

Marketing Healthcare Healthcare Pharma 52

Healthcare Success

MAY 19, 2022

According to Avalere Health , nearly three in four doctors work for a hospital, health system, or corporate entity today. Since the start of the pandemic, tens of thousands of doctors have abandoned their privately-owned medical practices in favor of working in a hospital or larger medical group. . In other words, only 26.1%

Marketing 52

Marketing Physicians Doctors Competition 52