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Competition in Healthcare is Increasing—Rapidly and Dramatically

Healthcare Success

What’s more, your highest revenue service lines are likely already facing stiff competition from all angles. . After all, would you trust your own eyes to a surgeon who has done 20 surgeries, or another doctor who has done 2,000 surgeries? Most people choose the latter. Quantity of Marketing Competitors.

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Katie Porter attacks pharma

World of DTC Marketing

Still, she is missing a lot of facts at a time when hospital and health insurance costs are soaring. PBM’s and insurers required that patients with high cholesterol first use generic versions of Lipitor and Crestor to save money. I always have pointed instances in which pharma puts Wall Street first and patients second.

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Healthcare is about profits, not patients

World of DTC Marketing

They said “medical claims and revenues noticeably declined among hospitals during the height of the pandemic, which has benefited health insurers. One of the best ways is to cut costs which means letting experienced healthcare workers go. HCA’s second-quarter profit was roughly $1.1

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How to Market to Doctors, Physicians, and Other Health Care Professionals

Healthcare Success

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Step 1: How to Define Your Doctor Audience .

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Patient Acquisition as a Competitive Advantage

Penrod

By approaching the intake experience as a competitive advantage, you will attract more patients, decrease patient leakage, and drive more revenue. Let’s explore how to make your intake process a competitive advantage. Certainly, many providers have lackluster intake processes…but you don’t have to.

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Clarify Health and Ideon Partner to Build Stronger, More Competitive Health Plan Networks

Clarify Health

Ideon will power Clarify Networks’ competitive intelligence software module with national insurance network data across commercial, Affordable Care Act (ACA), and Medicare Advantage (MA) markets to empower health plans to gain valuable insights into their competitors’ networks. To learn more, please visit: www.ideonapi.com.

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Pharma Selling: What Doctors expect from Medical Sales Reps?

MaBiCo

Pharma Selling: What Doctors expect from Medical Sales Reps? One major goal of a medical sales representative is to be seen as a valued consultant by Doctors. What are the various sources of information for Doctors & Pharmacists. insurance companies. The key to convince the doctor with our product. colleagues.