Scott’s Directories

MAY 15, 2023

When it comes to selling products or services to healthcare providers (HCPs), it’s essential to know who you’re targeting and where to find them. One effective way to do this is by using directories that list healthcare professionals in your target area.

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Pharma Marketing Network

MARCH 13, 2025

Those who adapt early will gain a competitive advantage in the evolving regulatory landscape. Influencer and Physician Partnerships Consumers increasingly trust medical influencers and healthcare professionals over traditional advertising. Healthcare influencers on social media can discuss disease awareness and treatment options.

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Pharma Physicians Education Media 59

PM360

JUNE 29, 2022

However, patient uptake hasn’t matched rising market competition. But even though a majority of migraine patients are turning to their doctors for guidance, they may not be getting the most up-to-date information on available treatments. Doctor-Patient Communication, Self-Advocacy Drive Medication Uptake.

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Prescription Patients Pharma Doctors 98

Pharmaceutical Representative Training

MARCH 17, 2025

Healthcare professionals are also catching up to the patient group, which has long been engaged on social media. According to a study by MedData Group, 38% of doctors use Instagram and LinkedIn on a weekly basis , and 72% of doctors use Facebook.

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Media Sales Pharma Healthcare 52

Pharma Marketing Network

OCTOBER 23, 2024

It’s about knowing what the market wants, understanding your competition, and predicting the next trend before it happens. Whether you’re launching a new drug or competing with established brands like Humira or Jardiance , market research provides the insights you need to succeed. That’s where competitive analysis comes in.

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Competition Marketing Pharma Medical 52

Healthcare Success

MAY 24, 2022

Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Hospitals, health systems, and medical practices must evolve to meet these changing needs to remain competitive or risk falling behind. Think of all the reasons someone might decide to switch healthcare providers: .

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Healthcare Healthcare Marketing Physicians 102

Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . Placed strategically, the QR code does wonders for marketing.

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Leads Patients Healthcare Provider Healthcare 109

Scott’s Directories

JULY 17, 2024

Understanding Prescription Data Prescription data refers to information about the medications prescribed by healthcare providers. This data is invaluable for pharmaceutical companies, providing insights into prescribing patterns, patient demographics, and market trends. Why Use a Doctors Directory?

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Prescription Marketing Pharmaceutical Doctors 52

LEVO Health

JANUARY 31, 2023

When potential patients search for a healthcare provider or service in their area, they will likely rely on search engines like Google or Bing to find the information they need. Healthcare-related queries tend to be more specific and informational rather than transactional.

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Healthcare Healthcare Marketing Engineering 96

Scott’s Directories

JULY 21, 2022

Several software companies compete to provide medical facilities with cutting-edge software to improve patient and client care quality. Medical software caters to the needs of healthcare providers by allowing them to schedule medical appointments, create a medical database , and use in-built diagnostic and equipment planning software.

Medical 52

Medical Marketing Healthcare Provider Doctors 52

Scott’s Directories

JULY 7, 2022

The healthcare industry, as a result of immense interest and competition, has undergone a massive digital transformation in recent years. From curating an online Winnipeg doctors list to formulating digital marketing strategies, everything in the industry has moved online.

Marketing 52

Marketing Healthcare Healthcare Physicians 52

Evolve Your Success

FEBRUARY 26, 2025

You would think most people in healthcare they’re expert negotiators. They’re going up against doctors, they’re going up against big procurement agencies and really tough economic customers at IDNs and GPOs and big hospitals and you would think these are great negotiators. And this is a trading mentality.

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Medical sales reps Medical sales Sales Medical 130

Scott’s Directories

JULY 13, 2022

The B2B healthcare market, in particular, is extremely competitive. Identify Your Potential Leads/Customers Increasing your profitability and popularity in a competitive market can be achieved if you figure out who are your potential clients. But these days, most healthcare providers access information through in internet.

Healthcare 52

Healthcare Healthcare Marketing Physicians 52

MedCepts

NOVEMBER 7, 2017

Doctors are natural skeptics. Remember, doctors were educated in scientific communities. Any doctor prescribing them to their patient knows that they could be placing their license at risk. Dealing with doctors naturally follows a normal business relationship. Know Your Competition.

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Physicians Medical sales reps Doctors Medical sales 52

pharmaphorum

JANUARY 24, 2023

In this final instalment of IQVIA EMEA Thought Leadership’s Nine for 2023 three-part series, focusing on issues that will change the direction of healthcare and the pharmaceutical industry this year, three key competitive issues for pharmaceutical companies in 2023 are assessed.

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Medicine Healthcare Healthcare Manufacturing 98

Contrarian Sales Techniques

NOVEMBER 19, 2024

Why Relationships Are Key in Rural Areas In rural Malaysia, the healthcare ecosystem is often smaller and more close-knit. Doctors, pharmacists, and healthcare providers tend to know each other personally, and word-of-mouth carries a lot of weight. In the long run, these efforts will set you apart in a competitive market.

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Sales Pharma sales reps Pharma Healthcare Provider 52

Healthcare Success

OCTOBER 30, 2023

Here are a few things to consider when building your local multilocation marketing plan : Competitive situation —analyze the strengths and weaknesses of competitors in each area Facility —highlight the unique features that set your services apart (e.g., This is especially true for healthcare organizations that rely on referrals.

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Marketing Healthcare Healthcare Media 114

Contrarian Sales Techniques

JANUARY 30, 2023

However, it's worth noting that the industry is becoming more competitive as the market becomes saturated with sales representatives, and with more scrutiny on pricing and reimbursement, the industry is becoming harder to navigate and close deals. This will help you identify new opportunities and stay ahead of the competition.

Medical sales 52

Medical sales Sales Medical Healthcare Provider 52

Scott’s Directories

APRIL 30, 2022

The healthcare industry is pretty competitive, recording massive growth yearly. The spending in the healthcare industry increases by millions of dollars every year. Based on this, some B2B healthcare marketers may find it challenging to get the traction they need.

Healthcare 40

Healthcare Healthcare Marketing Doctors 40

LEVO Health

SEPTEMBER 14, 2023

In a healthcare landscape that’s more diverse than ever, the concept of one-size-fits-all is increasingly outdated. Physicians and other healthcare providers (HCPs) come from various disciplines, each with unique preferences, requirements, and pain points. Furthermore, personalization fosters a long-term relationship.

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Marketing Healthcare Provider Physicians Healthcare 52

LEVO Health

SEPTEMBER 19, 2024

Patient engagement is no longer just a buzzword in healthcare — it’s a critical component of delivering effective care and improving outcomes. Telemedicine Platforms: Bridging the Gap Between Patients and Providers The rise of telemedicine has greatly expanded the ways in which patients can engage with their healthcare providers.

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Patients Healthcare Provider Healthcare Healthcare 52

Pharma Marketing Network

OCTOBER 25, 2024

Because patients are increasingly turning to digital platforms to research health solutions, and doctors are using online tools to stay updated. Why Digital Marketing is Essential in Pharma In a highly competitive and regulated industry, digital marketing is crucial for connecting with audiences and staying relevant.

Marketing 52

Marketing Pharmaceutical Pharma Healthcare Provider 52

Evolve Your Success

SEPTEMBER 12, 2023

Yet, amidst the chaos, he highlights the importance of building relationships with healthcare providers and executing a robust business plan. You often get with the doctor ahead of time. You want to be respectful of what they’re trying to do for the healthcare providers and you want to support them.

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Sales Medical Medical sales Doctors 147

MaBiCo

NOVEMBER 15, 2023

The Future of the Medical Sales Profession: Challenges and Approaches in a Fast-Changing Healthcare Market. Medical sales representatives are professionals who promote medical and health related products or services to healthcare providers, such as hospitals, clinics, pharmacies, and doctors.

Medical sales 52

Medical sales Medical sales reps Sales Medical 52

Contrarian Sales Techniques

NOVEMBER 21, 2024

These companies are known for their innovation, global reach, and competitive perks. Compliance Standards Are Strict If you think the job is all about charming doctors with product presentations, think again. You’ll need to juggle compliance, master digital tools, and navigate a highly competitive market.

Medical sales 52

Medical sales Sales Medical Government 52

Scott’s Directories

DECEMBER 10, 2023

Our rich database is a goldmine for sales professionals seeking to connect with the right healthcare providers. These insights go beyond basic contact information, delving into healthcare providers’ specialties, practices, and preferences. Keep reading to discover how MD Select can revolutionize your sales approach.

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Physicians Sales Medical Sales Strategy 52

LEVO Health

NOVEMBER 17, 2020

In today’s competitive healthcare industry, every doctor and medical organization should be on the internet if they want to drive more patients to their practice. SEO is also about gaining trust among potential patients who are considering your healthcare practice. . Contact Us.

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Engineering Healthcare Healthcare Doctors 52

Contrarian Sales Techniques

FEBRUARY 21, 2023

While they may not be directly involved in patient care, they play an important role in promoting and educating healthcare providers about the latest treatments and technologies. Another way that pharma sales reps can contribute to society is by fostering partnerships between healthcare providers and pharmaceutical companies.

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Pharma sales reps Sales Pharma Healthcare Provider 40

Healthcare Success

MAY 9, 2022

We know that today's healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . Placed strategically, the QR code does wonders for marketing.

Leads 52

Leads Patients Healthcare Provider Healthcare 52

Pharmaceutical Representative Training

FEBRUARY 4, 2021

As the healthcare industry evolves with novel and innovative therapies, it brings the need for highly specialized conversations with healthcare providers (HCPs) and key opinion leaders (KOLs). Ways Pharma reps and MSLs are different: Typically, an MSL holds a doctorate degree, whether it be a PhD, MD, or PharmD.

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Medical science Pharmaceutical Sales Sales Medical 52

Rep-Lite

JANUARY 11, 2024

A Clinical sales specialist in medical sales is a professional in the healthcare industry who plays a crucial role in promoting and selling medical and healthcare products or services to healthcare providers, such as hospitals, clinics, and private practices.

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Sales Healthcare Healthcare Medical sales 52

LEVO Health

JULY 24, 2024

However, with the right marketing strategies, healthcare startups can significantly enhance their chances of success. Keep reading for top marketing strategies healthcare startups can implement to help them stand out in a competitive market. Their endorsement can sway both healthcare providers and patients.

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Marketing Healthcare Healthcare Healthcare Provider 52

Pharmaceutical Representative Training

JANUARY 11, 2021

Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. What is a pharmaceutical sales representative?

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Pharmaceutical Sales Pharma sales reps Sales Pharmaceutical 52

Scott’s Directories

OCTOBER 19, 2022

One of the most competitive industries in the United States is healthcare. government reveal that in 2019, spending on healthcare increased to about $3.8 But despite the success recorded in the healthcare industry, it’s often tough for many B2B healthcare marketers to get into. Statistics from the U.S.

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Healthcare Healthcare Marketing Media 52

Cesare Ferrari

JANUARY 28, 2023

For example, today even in the more remote areas of the planet doctors can access clinical trials, meta-analysis and scientific articles through on-line platforms. Increased competition: Competition is faster than before, and even the most innovative medical products need to deal with me-too products “shortly” after the market launch.

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Medical Marketing Competition Healthcare 52

Healthcare Success

DECEMBER 22, 2022

Many people fail to appreciate that to achieve optimal results, Healthcare Marketing is a "team sport." Uninitiated executives and doctors assume marketing is easy. The competition is fierce, and you need a competitive edge. Does this sound familiar? We're sympathetic. There's pressure to get more patients.

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Marketing Healthcare Healthcare Media 59

Every Ancillary

DECEMBER 12, 2020

Healthcare providers chose their profession because they want to help improve people’s lives. Think about a specific case where a patient benefited or a doctor you were able to help with a problem and tell that story. Attracting new doctors can be an extremely difficult endeavor. 19 – Focus on Patient Benefits.

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