The debate on DTC marketing is going to heat up again
World of DTC Marketing
JULY 21, 2021
Today, people don’t see a DTC TV ad and run to their doctor to ask for an Rx. Drug pricing is done by internal teams who look at what the market will bear and the competitive landscape. Still, the gatekeeper continues to be their doctor. 2wo: DTC marketing is one of the reasons prescription drugs cost so much.
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