Remove Competition Remove Doctors Remove Government
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The debate on DTC marketing is going to heat up again

World of DTC Marketing

Today, people don’t see a DTC TV ad and run to their doctor to ask for an Rx. Drug pricing is done by internal teams who look at what the market will bear and the competitive landscape. Still, the gatekeeper continues to be their doctor. 2wo: DTC marketing is one of the reasons prescription drugs cost so much.

Marketing 285
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How to Market to Doctors, Physicians, and Other Health Care Professionals

Healthcare Success

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Step 1: How to Define Your Doctor Audience .

Doctors 62
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Making Sales to Government-Run Hospitals

Scott’s Directories

The process of making sales to government-run hospitals is quite different from that of making sales to private hospitals. Since government-run hospitals work for the greater good of the entire community, a few crucial factors need to be considered. In government-run hospitals, decision-making often depends on the executives.

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What if Bill Clinton & Ronald Reagan Had Debates Universal Government Funded Healthcare? A Fictional Debate Portrayal.

Pharma Marketing Network

Bill Clinton: My fellow Americans, I stand here today to argue in favor of universal government-funded healthcare. This leads to higher healthcare costs for everyone, as emergency room visits and hospital stays are much more expensive than regular doctor visits. This is not only morally wrong, but it also puts a strain on our economy.

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Shareholders versus patients: Who is more important?

World of DTC Marketing

SKIMMERS SUMMARY: There is one and only one social responsibility of business–to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud. Milton Friedman.

Patients 156
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A Day in the Life of a Medical Sales Rep in a Multinational Pharma Company

Contrarian Sales Techniques

By 6:30 AM, youre reviewing your schedule over breakfast and checking your WhatsApp messages for updates from doctors, pharmacists, or managers. 8:00 AM: First Stop Government Hospital By 8:00 AM, youre meeting a pharmacy buyer or a medical officer at a government hospital. Planning follow-ups with doctors or pharmacies.

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10 Little-Known Facts About Medical Sales Jobs in Local Generic Pharma Companies in Malaysia

Contrarian Sales Techniques

If you’re thinking about a career in medical sales for a local generic pharmaceutical company in Malaysia, you might already know it’s a fast-paced and competitive field. Doctors, pharmacists, and procurement officers often scrutinize every ringgit, especially when government budgets are tight or private hospitals weigh profit margins.