Healthcare Success

JULY 5, 2022

Every time I run into someone who is faced with the daunting challenge of marketing to doctors or other healthcare professionals, I giggle empathetically and say, “I feel your pain.”. Get Your Doctors’ Attention Immediately. Doctors are notoriously hard to reach and persuade. Always offer specific solutions to specific problems.

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Doctors Physicians Marketing Healthcare 55

Healthcare Success

JULY 5, 2022

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Step 1: How to Define Your Doctor Audience .

Doctors 59

Doctors Physicians Marketing Prospecting 59

World of DTC Marketing

JULY 14, 2021

Within pharma, there is a huge perception that people go to their doctor to ask about a drug they see via a TV spot without doing a lot more research (online). Days of back-to-back meetings and weeks to accomplish even simple things are a competitive disadvantage. Usability study? I don’t have time or the budget.

Pharma 253

Pharma Prescription Recruitment Marketing 253

Contrarian Sales Techniques

DECEMBER 8, 2024

By 6:30 AM, youre reviewing your schedule over breakfast and checking your WhatsApp messages for updates from doctors, pharmacists, or managers. The Perk: Doctors at private hospitals are often more receptive to new ideas and innovations. Emphasizing your products efficacy and global backing can give you a competitive edge.

Medical sales reps 52

Medical sales reps Medical sales Sales Medical 52

Contrarian Sales Techniques

NOVEMBER 22, 2024

If you’re thinking about a career in medical sales for a local generic pharmaceutical company in Malaysia, you might already know it’s a fast-paced and competitive field. Doctors, pharmacists, and procurement officers often scrutinize every ringgit, especially when government budgets are tight or private hospitals weigh profit margins.

Medical sales 52

Medical sales Sales Medical Medical sales reps 52

Scott’s Directories

MAY 30, 2024

The BC Doctors Directory by MD Select is a prime example of this evolution, offering detailed profiles of thousands of doctors, physicians, and nurse practitioners in British Columbia. The future of medical directories is digital, and embracing this transformation is key to staying ahead in the competitive landscape.

Doctors 52

Doctors Medical Prospecting Physicians 52

Scott’s Directories

JULY 12, 2024

One of the most valuable resources available to sales professionals is MD Select’s BC Doctors Directory. MD Select’s Doctors Directory offers an extensive list of doctors in BC , ensuring you have access to up-to-date and detailed information. Personalization can lead to more meaningful conversations and higher conversion rates.

Doctors 52

Doctors Pharmaceutical Sales Sales Pharmaceutical 52

Toolyt

NOVEMBER 11, 2021

The sales job is a highly competitive field, but the Medical Sales Reps job is more challenging. A Medical Sales Rep comes across different doctors, physicians, and pharmacies. A Medical Sales Rep comes across different doctors, physicians, and pharmacies. Training Medical Sales Reps Through the Doctor’s Perspective.

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Medical sales reps Medical sales Doctors Training 52

eMediWrite

OCTOBER 9, 2023

Leave Behind Literatures (LBLs) serves as a powerful tool that allows pharmaceutical marketers to provide tangible resources for doctors to refer to. Virtual Reality (VR) Doctor Education Modules – Develop immersive VR experiences for doctors to stimulate the medication.

Doctors 52

Doctors Physicians Education Marketing 52

World of DTC Marketing

MARCH 17, 2021

Big Pharma’s reputation has been down in the dumps for years, after a series of scandals involving Medicare fraud, improper payments to doctors, and poorly tested drugs that damaged health. Pharma has gone to court again and again to delay generic competition of biologic drugs. In fact, Richard Gonzalez, C.E.O.

Pharma 186

Pharma Competition Prescription Sales 186

Penrod

NOVEMBER 9, 2023

By approaching the intake experience as a competitive advantage, you will attract more patients, decrease patient leakage, and drive more revenue. Let’s explore how to make your intake process a competitive advantage. By incorporating these three features, your intake process will give you a competitive advantage.

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Competition Patients Insurance Healthcare 52

Pharma Marketing Network

DECEMBER 13, 2024

Table of Contents Sr# Headings 1 Introduction 2 Understanding Pharma Marketing 3 Key Pharma Marketing Strategies 4 Embracing Digital Transformation 5 Building Trust with HCPs 6 Conclusion Introduction In the pharma industry, marketing isnt just about selling; its about creating value in an ultra-competitive space.

Competition 52

Competition Marketing Pharma Side effects 52

Pharma Marketing Network

OCTOBER 23, 2024

It’s about knowing what the market wants, understanding your competition, and predicting the next trend before it happens. In this article, we’ll break it down, explaining how you can leverage market research to not just survive but thrive in the ever-competitive pharma world. That’s where competitive analysis comes in.

Competition 52

Competition Marketing Pharma Medical 52

World of DTC Marketing

JUNE 1, 2021

Since that time, Biogen’s MS drugs have faced intense competition as MS patients continue to vent on social media that the Biogen drug has nasty side effects. Too many doctors, the data was still questionable. After the CEO departed the sinking ship, new management pinned all their hopes on the Biogen drug for Alzheimer’s.

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FDA Side effects Patients Doctors 187

eMediWrite

MAY 27, 2022

In a competitive market, it is critical for pharmaceutical companies to build brand loyalty among prescribers in order to stay on physicians’ thoughts. Today’s doctors are more digitally present than ever before, and using just one channel isn’t enough to stay top of mind – you need to go multi-channel.

Doctors 52

Doctors Pharma Physicians Prescription 52

Storyvine

FEBRUARY 2, 2023

We all know how busy doctors can be, and here's your chance to not only meet them in person, but to film them talking about their expertise, and the latest research and learnings. ASCO is a great opportunity to reconnect with colleagues, show off your brand and discover what’s new in cutting edge oncology research.

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Doctors Sales Management Media Competition 94

Contrarian Sales Techniques

DECEMBER 9, 2024

Why It Matters: Doctors and healthcare providers are busy. For instance, if a doctor seems distracted, a quick Is this a good time, or should I come back later? Why It Matters: A rep who can relate to a Chinese pharmacist in Ipoh, a Malay doctor in Johor, and an Indian hospital administrator in KL demonstrates respect and awareness.

Medical sales 52

Medical sales Medical Sales Medical sales reps 52

Evolve Your Success

SEPTEMBER 25, 2024

TJ brings a wealth of knowledge about targeting emergency department doctors through precise messaging, the significance of measuring marketing outcomes, and the dynamic strategies his team employs based on real-time feedback.

Medical sales 130

Medical sales Sales Medical Marketing 130

Clarify Health

JUNE 29, 2023

Ideon will power Clarify Networks’ competitive intelligence software module with national insurance network data across commercial, Affordable Care Act (ACA), and Medicare Advantage (MA) markets to empower health plans to gain valuable insights into their competitors’ networks.

Networking 52

Networking Competition Insurance Healthcare 52

Evolve Your Success

SEPTEMBER 25, 2024

TJ brings a wealth of knowledge about targeting emergency department doctors through precise messaging, the significance of measuring marketing outcomes, and the dynamic strategies his team employs based on real-time feedback.

Medical sales 130

Medical sales Sales Medical Marketing 130

Evolve Your Success

MAY 22, 2024

Meet the guest: Cory is a Doctor of Physical Therapy & technology nerd that helps bridge the gap between technology & rehab. So, if you’re seeking a career that promises not just prosperity but personal growth and passion, Cory Hutchins’ journey is one you won’t want to miss.

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Sales Medical sales Medical Doctors 130

World of DTC Marketing

APRIL 5, 2021

The Times recently reported that “UnitedHealthcare, one of the nation’s largest health insurers, is being sued in two states by a large group of anesthesiologists who are accusing the company of stifling competition by forcing the doctors out of its network and by using its enormous clout to pressure hospitals and surgeons to stop referring patients (..)

Healthcare 188

Healthcare Healthcare Patients Insurance 188

World of DTC Marketing

JANUARY 31, 2021

Then there are ever increasing health insurance and hospital costs at a time when less people are going to the doctor’s office because of COVID-19. So where to start… Congresswoman Porter may want to look at the percentage of generic drugs available virus branded (89%). The cost is estimated to be in the billions.

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Pharma Insurance Pharmaceutical Healthcare 187

Sales Pilot Medical Sales Performance

JULY 5, 2023

When you catch sight of a doctor at the scrub sink or in the hallway, you get excited and feel the need to act. Before you eagerly approach the doctor with your “I have something to show you” line, let’s take a step back and consider why this approach is really a rookie sales mistake. The doctor feels the same way.

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Medical sales Sales Medical Doctors 100

Pharma Marketing Network

MARCH 13, 2025

Those who adapt early will gain a competitive advantage in the evolving regulatory landscape. Partnering with doctors, pharmacists, and patient advocates can help spread awareness through trusted voices. Doctor-approved drug information within telehealth platforms ensures compliance. Digital Marketing as a Primary Alternative 1.

Pharma 59

Pharma Physicians Education Media 59

World of DTC Marketing

NOVEMBER 17, 2020

Pharma product websites have always had one objective: get the website visitor to ask their doctor for an Rx. A brand that doesn’t care about its patients can see those patients go to a competition. Today, that isn’t viable as it turns off online health seekers. Don’t you want to be part of that conversation?

Pharma 155

Pharma Prescription Doctors Education 155

Medical Device Success

OCTOBER 18, 2020

Reading time: 2 – 3 minutes In January 2018 when Dominik Beck took the helm of Rudolf Riester, GmbH, he began executing a plan to put Riester in a more competitive position against its larger rivals. The equivalent of your first paid month will be contributed to Direct Relief, Doctors without Borders or the American Red Cross.

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Leads Doctors Medical Competition 100

PM360

JUNE 29, 2022

However, patient uptake hasn’t matched rising market competition. But even though a majority of migraine patients are turning to their doctors for guidance, they may not be getting the most up-to-date information on available treatments. Doctor-Patient Communication, Self-Advocacy Drive Medication Uptake.

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Prescription Patients Pharma Doctors 98

Pharma Marketing Network

NOVEMBER 20, 2024

By providing clear, compelling information, these ads help patients and doctors make informed decisions. One of the most effective tools for marketing executives is display advertising. With its ability to combine visuals, messaging, and precise targeting, display advertising can transform brand visibility and drive impressive ROI.

Pharma 52

Pharma Healthcare Provider Media Marketing 52

Medical Device Success

SEPTEMBER 6, 2019

Because doctors and researchers are so busy. Many have administrators and secretaries that are determined not to let any solicitation mail reach the doctor’s desk. Differentiated product – My client’s product is truly superior to the competition in every way. Why have I said “No!” in the past? It has very little brand equity.

Specialization 130

Specialization Doctors Distribution Sales 130

PM360

AUGUST 9, 2022

Critical success factors always include: Gain prescriber awareness of the brand, its competitive advantages, and how to use the brand effectively. Competition is fierce, and market share between the two players has solidified. But doctors don’t care. So how can you help doctors discover what they don’t know?

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Marketing Doctors Competition Sales 98

Pharma Marketing Network

NOVEMBER 15, 2024

But how do you make your campaigns stand out in such a highly regulated and competitive industry? Bonus: Always include clear call-to-actions (CTAs) like “Learn More” or “Talk to Your Doctor.” Being proactive will give you a competitive edge. This strategy ensures your ads reach those actively looking for solutions.

Pharma 52

Pharma Media Engineering Marketing 52

Sales Pilot Medical Sales Performance

JULY 24, 2023

Picture a medical sales representative striding into a doctor’s office, armed with a suitcase full of shiny brochures, impeccable knowledge about their product, and an intense desire to make a sale. So, next time you enter a doctor’s office, bring a smile, a listening ear, and a genuine desire to make a difference.

Medical sales 100

Medical sales Sales Medical Prospecting 100

World of DTC Marketing

AUGUST 25, 2021

However, clickstream analysis via Alexa clearly shows that TV ads also lead to searches for competitive treatments. 5ive: In-Office info DTC – If your agency can develop a compelling story that captures patients’ attention who are bored waiting to see their doctor in-office works.

Marketing 154

Marketing Side effects Prescription Media 154

Scott’s Directories

JULY 17, 2024

A comprehensive doctor’s directory is essential for accessing this information. Market Insights: Gain a deeper understanding of market trends, helping you stay ahead of the competition. The Role of a Doctors Directory A comprehensive doctors directory is an essential tool for leveraging prescription data effectively.

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Prescription Marketing Pharmaceutical Doctors 52

Healthcare Success

MAY 24, 2022

Hospitals, health systems, and medical practices must evolve to meet these changing needs to remain competitive or risk falling behind. Doctors tell patients that an ounce of prevention beats a pound of cure. Increase your strategic advantage to attract healthcare consumers in an increasingly competitive marketplace.

Healthcare 102

Healthcare Healthcare Marketing Physicians 102

Pharma Marketing Network

MARCH 8, 2025

But in an industry with strict regulations, high competition, and complex audience needs , landing page optimization for pharmaceutical brands requires a strategic and compliant approach. Request a Free Sample for HCPs or Find a Doctor Near You for patients). What makes a pharma landing page effective? Name, Email, Specialty).

Marketing 59

Marketing Pharma FDA Leads 59