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Patients are now proactive participants in their treatment decisions, digital engagement is exploding, and regulatory pressures are increasing. To stay competitive, teams must reframe their approach to brand storytelling, targeting, and value delivery. What skills should pharma marketing teams develop in 2025?
30:16 What you have to do is you have to network to get in. So what I will do for any of your listeners if you want to network and you’re thinking about getting in, you call me, email me, andy at andyohlandcom and I will open up my network to you. Specific insights, specific insights. We’ve seen that before.
For the next 12 to 24 months, the media landscape is set to drastically change and pharma marketers can’t miss this hidden opportunity. These fees totaled over $12 billion in 2021 and are paid by cable companies such as Comcast, Spectrum, and Dish to the television networks. ESPN, for example, gets $9.42
On average, pharmaceutical companies have increased their overall digitalmedia spend more than 50% compared to pre-COVID-19 levels. The insights from large opt-in databases of networks of physician-IDs can enable marketers to understand these critical data points and how best to activate with this information in hand.
What you have to do is you have to network to get in. For any of your readers, if you want to network and you’re thinking about getting in, you call or email me at Andy@AndyOlen.com. I will open up my network to you. They leverage digitalmedia big time, and their entire global sales team is a megaphone for them.
I hated the term networking. College professors are real big on that like, “You got to network. Wouldn’t you know that through that, all of that school and everything else, when I graduated, the most important thing in my life became not what I knew or the degrees I had, but who I knew, who I had networked with.
Driven by the “great resignation,” the extreme turnover in jobs we’ve seen over the past 18 months, as well as the competitive marketplace for talent where many companies are offering fully remote positions, we are entering into a multi-year trend of “hybrid workforces.” A Continued Boost in Pharma’s Reputation.
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