Pharma Marketing Network

MARCH 24, 2025

Patients are now proactive participants in their treatment decisions, digital engagement is exploding, and regulatory pressures are increasing. To stay competitive, teams must reframe their approach to brand storytelling, targeting, and value delivery. What skills should pharma marketing teams develop in 2025?

Marketing 52

Marketing Pharma Media Networking 52

Evolve Your Success

FEBRUARY 26, 2025

35:11 – Andy (Guest) think sales training is, in healthcare, maybe a little bit more immune to economic ups and downs, because people get sick, unfortunately, and people need service and care, and healthcare can be somewhat resilient through an economic downturn. We’ve seen that before.

Medical sales reps 130

Medical sales reps Medical sales Sales Medical 130

PM360

MAY 21, 2024

And the percentage of streaming impressions in the digital media mix almost doubled in the last three years going from 9% to 17%. CTV also enables the application of data-driven strategies, allowing healthcare providers to deliver more personalized messaging, versus linear TV, to resonate with consumers.

Media 105

Media Healthcare Healthcare Marketing 105

Evolve Your Success

MAY 30, 2023

Healthcare can be somewhat resilient through an economic downturn. I also believe that companies, because of the competitive nature and because of the ever-changing dynamics of the healthcare marketplace, that sales skills is also going to be a part of that curriculum as well. We’ve seen that before.

Medical sales reps 130

Medical sales reps Medical sales Sales Medical 130