Evolve Your Success

FEBRUARY 26, 2025

They’re going up against doctors, they’re going up against big procurement agencies and really tough economic customers at IDNs and GPOs and big hospitals and you would think these are great negotiators. 22:16 Today I’d like to talk with you, doctor, about one, two and three, or A, b and C. Let’s start with one.

Medical sales reps 130

Medical sales reps Medical sales Sales Medical 130

Pharmaceutical Technology

SEPTEMBER 5, 2022

Direct-to-consumer pharmaceutical marketing promotes patient dialogue with healthcare professionals, and encourages patient compliance, product competition and competitive pricing, in addition to reducing underdiagnosis and undertreatment of conditions.

Leads 52

Leads Pharmaceutical Marketing Media 52

PM360

JUNE 11, 2022

On average, pharmaceutical companies have increased their overall digital media spend more than 50% compared to pre-COVID-19 levels. Rather than adopting a more measured approach, this transition has now led to an overload of digital messaging, where seemingly everyone is throwing investment against the wall to see what sticks.

Marketing 75

Marketing Physicians Media Patients 75

Evolve Your Success

MAY 30, 2023

In my experience, and I pull the sales teams that I work for specifically around negotiation training, you would think most people in healthcare, their expert negotiators, are going up against doctors, big procurement agencies, tough economic customers, IDNs, GPOs, and big hospitals. I’m going to see if the doctors and customers are there.

Medical sales reps 130

Medical sales reps Medical sales Sales Medical 130

Pharma Marketing Network

DECEMBER 17, 2021

Driven by the “great resignation,” the extreme turnover in jobs we’ve seen over the past 18 months, as well as the competitive marketplace for talent where many companies are offering fully remote positions, we are entering into a multi-year trend of “hybrid workforces.” What does that do to the doctor patient visit?

Pharma 105

Pharma Marketing Engineering Digital Media 105

Evolve Your Success

DECEMBER 20, 2022

If there are any doctors reading this, they will be like, “Suck it up, sissy.” They are going to start seeing all this competition from all these smaller brands that do social better. Edging out that network and starting to build momentum to where they can no longer ignore the fact that these things are happening on social media.

Medical sales 130

Medical sales Media Sales Medical sales reps 130