World of DTC Marketing

NOVEMBER 12, 2021

Taking a DTC person, who may have some marketing experience, and assigning them the responsibility for a digital marketing strategy is not practical. What about your digital agency? They can also emphasize the importance of usability studies and help sell digital to digital skeptics in the company.

Pharma 180

Pharma Digital Media Marketing Pharma reps 180

Evolve Your Success

FEBRUARY 26, 2025

And so I think sales training the clinical and the product pieces, will always be there, and I also believe that companies, because of the competitive nature and because of the very ever-changing dynamics of the healthcare marketplace, that sales skills is also going to be a part of that curriculum as well. We’ve seen that before.

Medical sales reps 130

Medical sales reps Medical sales Sales Medical 130

Pharma Marketing Network

MARCH 24, 2025

Patients are now proactive participants in their treatment decisions, digital engagement is exploding, and regulatory pressures are increasing. To stay competitive, teams must reframe their approach to brand storytelling, targeting, and value delivery. What skills should pharma marketing teams develop in 2025?

Marketing 52

Marketing Pharma Media Networking 52

Healthcare Success

MAY 3, 2021

Digital media, in particular, can present messages that are directed to the audience with individual precision. In addition, they use print media as they have throughout their lives. Digital media. For this target audience, we often integrate traditional with digital media for maximum ROI.

Distribution 90

Distribution Marketing Healthcare Healthcare 90

Pharmaceutical Technology

SEPTEMBER 5, 2022

Direct-to-consumer pharmaceutical marketing promotes patient dialogue with healthcare professionals, and encourages patient compliance, product competition and competitive pricing, in addition to reducing underdiagnosis and undertreatment of conditions.

Leads 52

Leads Pharmaceutical Marketing Media 52

PM360

MAY 21, 2024

And the percentage of streaming impressions in the digital media mix almost doubled in the last three years going from 9% to 17%. In today’s intensely competitive market, not leveraging the benefits of CTV is a lost opportunity. In 2023, 55% of biopharma campaigns measured by Veeva Crossix included streaming, up 10% from 2022.

Media 105

Media Healthcare Healthcare Marketing 105

Pharma Marketing Network

DECEMBER 17, 2021

Driven by the “great resignation,” the extreme turnover in jobs we’ve seen over the past 18 months, as well as the competitive marketplace for talent where many companies are offering fully remote positions, we are entering into a multi-year trend of “hybrid workforces.” A Continued Boost in Pharma’s Reputation.

Pharma 105

Pharma Marketing Engineering Digital Media 105