Remove Competition Remove Customer Relationship Management Remove Marketing
article thumbnail

Pharma Marketing Resources

Pharma Marketing Network

Introduction Pharma marketing is constantly evolving, with new digital tools, regulatory updates, and data-driven strategies shaping the industry. How do pharma marketing executives ensure they are using the best tools and strategies? However, with so much information available, finding the right resources can feel overwhelming.

article thumbnail

Investing in Small Business Sales Training

Integrity Solutions

In an increasingly complex and competitive business world, small businesses often face unique challenges that can hinder their growth and success. One of the most critical areas where small businesses can gain a competitive edge is by investing in their teams’ development, particularly through sales training.

Training 250
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Genentech’s Chief Marketing Officer Talks Marketing’s New Role and Data-Driven Content

PM360

I recently sat down with Erica Taylor, PhD, Vice President and Chief Marketing Officer at Genentech, to talk about the future of biopharma marketing and creating more meaningful content. I asked Erica about how to build a foundation, bridge across teams, and leverage technology to better reach customers.

Marketing 105
article thumbnail

15 Ways To Bridge The Gap Between Sales And Marketing Departments

Medico Reach

While businesses emphasize the importance of communication, the link underlying sales and marketing is sometimes overlooked. Sales and marketing have long said communication is essential, but they have often shied away from practical enterprise resource planning solutions for fostering such collaboration. Produce Useful Content.

Sales 98
article thumbnail

15 Healthcare Marketing Strategies to Attract Today’s Healthcare Consumer

Healthcare Success

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Hospitals, health systems, and medical practices must evolve to meet these changing needs to remain competitive or risk falling behind. Planning Your Healthcare Marketing Strategies. Build your brand.

article thumbnail

How data-driven strategies can help improve patient retention

Clarify Health

When providers have a strong base of repeat patients, they can reduce spending on outreach activities like marketing and advertising and the need to divert resources to onboard new patients. Healthcare-specific CRMs adapt this model with a centralized platform for managing patient relationships.

article thumbnail

11 Marketing Strategies that Support Personalized Healthcare

Healthcare Success

Healthcare businesses must offer leading-edge services and build patient-centric marketing strategies to differentiate themselves from competitors, boost retention and recruitment, and build meaningful relationships. What is personalized healthcare, and how can you incorporate it into your marketing strategy?