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Investing in Small Business Sales Training

Integrity Solutions

In an increasingly complex and competitive business world, small businesses often face unique challenges that can hinder their growth and success. One of the most critical areas where small businesses can gain a competitive edge is by investing in their teams’ development, particularly through sales training.

Training 250
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EXPERT on Call: AI, Health Data, and Omnichannel

PM360

Instead of manually determining what messaging will resonate, AI combined with analytics can suggest content themes based on past engagement patterns, emerging treatment trends, and competitive analysis.

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Pharma Marketing Resources

Pharma Marketing Network

However, with so much information available, finding the right resources can feel overwhelming. Customer Relationship Management (CRM) Systems Pharma marketers need robust CRM systems to manage interactions with HCPs, track engagement, and personalize outreach efforts.

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Creating Data-Driven Sales Enablement Strategies

Infuse Medical

Sales enablement is a multifaceted approach to equipping sales teams with the resources, tools, and information necessary to engage with prospects and close deals effectively. The Data Behind Sales Enablement Data plays a central role in informing and guiding sales enablement strategies. What is Sales Enablement?

Sales 130
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Genentech’s Chief Marketing Officer Talks Marketing’s New Role and Data-Driven Content

PM360

Today, the timeline to bring drugs to market and educate customers is reduced. Now, due to the highly competitive environment, the process is truncated to 12-18 months. This includes initiatives such as modular content and customer relationship management (CRM) integration to create what we need for a marketing foundation.

Marketing 105
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How AI Can Help Medical Science Liaisons Juggle Their Ever-Growing Responsibilities

PM360

To be most effective, MSLs are expected to do more—capture more of the latest advances in respective therapy areas, ingest more nuanced scientific information on more complex therapies, communicate across more channels, coordinate with more internal teams, and bring back more insights to share with their organization. It’s a lot to juggle.

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Using Tech in Medical Equipment and Pharmaceutical Sales

Infuse Medical

It’s important to make sure your technology stack involves a customer relationship management (CRM) platform to help reduce inaccurate information and the likelihood of errors when engaging with customers. You can automate your marketing and ongoing communications while capturing data about each customer.