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Investing in Small Business Sales Training

Integrity Solutions

In an increasingly complex and competitive business world, small businesses often face unique challenges that can hinder their growth and success. One of the most critical areas where small businesses can gain a competitive edge is by investing in their teams’ development, particularly through sales training. The bottom line?

Training 250
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EXPERT on Call: AI, Health Data, and Omnichannel

PM360

Instead of manually determining what messaging will resonate, AI combined with analytics can suggest content themes based on past engagement patterns, emerging treatment trends, and competitive analysis.

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Pharma Marketing Resources

Pharma Marketing Network

Customer Relationship Management (CRM) Systems Pharma marketers need robust CRM systems to manage interactions with HCPs, track engagement, and personalize outreach efforts. Platforms like Salesforce Health Cloud and Veeva Systems help teams organize data, automate communication, and improve relationship management.

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Genentech’s Chief Marketing Officer Talks Marketing’s New Role and Data-Driven Content

PM360

Today, the timeline to bring drugs to market and educate customers is reduced. Now, due to the highly competitive environment, the process is truncated to 12-18 months. This includes initiatives such as modular content and customer relationship management (CRM) integration to create what we need for a marketing foundation.

Marketing 105
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Creating Data-Driven Sales Enablement Strategies

Infuse Medical

By leveraging data analytics and insights, organizations can gain a deeper understanding of their customers, identify trends and patterns, and make informed decisions to drive sales effectiveness. The post Creating Data-Driven Sales Enablement Strategies appeared first on Infuse Medical - Digital Agency Medical Device Marketing.

Sales 130
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Using Tech in Medical Equipment and Pharmaceutical Sales

Infuse Medical

It’s important to make sure your technology stack involves a customer relationship management (CRM) platform to help reduce inaccurate information and the likelihood of errors when engaging with customers. You can automate your marketing and ongoing communications while capturing data about each customer.

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The Evolution of Analytics in CRM: Trends and Best Practices for 2025 and Beyond

Close-Up CRM

As the world of Customer Relationship Management continues to change at breakneck speed, analytics, and business intelligence (BI) have become critical components for organizations seeking to gain a competitive edge.

CRM 52