Pharma Marketing Network

MARCH 13, 2025

As competition in the healthcare space intensifies, pharma brands that fail to integrate AI risk falling behind. Optimize inventory management based on prescription trends. Integrating AI with Legacy Systems Many pharma companies still rely on older CRM and data systems. FDA guidelines on AI-generated content.

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Pharma Marketing Network

FEBRUARY 27, 2025

Heres how programmatic display ads provide a competitive edge: 1. By integrating first-party data (from CRM platforms), third-party data (healthcare databases), and contextual targeting , pharma brands can: Show disease awareness campaigns to patients researching symptoms. Want to reach cardiologists in the U.S. who prescribe Eliquis?

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MaBiCo

NOVEMBER 2, 2016

On one hand many sales reps hesitate to ask for the sale (or prescriptions) and if they do the situation becomes very awkward since they aren’t clear either in what they want or in what should be done next. However no CRM is updated on its own. reacts negatively and the whole process fails.

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Toolyt

NOVEMBER 11, 2021

The sales job is a highly competitive field, but the Medical Sales Reps job is more challenging. Their prime role is to generate more prescriptions for their drugs. A mobile CRM system is required to ensure that the sales team sticks to the process. Multi-role Of A Medical Sales Reps. Should be familiar with the product details.

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Evolve Your Success

MARCH 15, 2022

Instead, it’s in a computer program where you can store information like a CRM. CRMs were novel technology but what we’re doing at Rithm is taking it to the next level. Think of it as CRM veteran knowledge. It’s the improvement to the CRM that is the next step. We’re helping you sell more.

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PM360

DECEMBER 14, 2022

Marketers who can more quickly leverage AI will be leaps ahead of their competition. Smart brands are starting to use medical claims data, including prescription volume, procedure volume, and diagnosed patient volume, to pinpoint the best specialties and HCP audiences for their ad campaigns. The customer experience demands it.

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PM360

MAY 15, 2023

Because nearly all prescriptions are now written electronically. On the contrary, as pharma companies began to professionalize their POC strategies, they first started with marketing plans and CRM journeys, then moved to multichannel marketing programs. And to do that in today’s digital age, you’ve got to think “EHR.”

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Rep-Lite

NOVEMBER 14, 2023

It’s a competitive field, but for those who excel, it can be a fulfilling and financially rewarding career with uncapped commission bonus opportunities. Stay informed about industry trends, regulations, and the competitive landscape. In this blog post, we’ll look at everything you need to know about medical sales jobs.

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Contrarian Sales Techniques

DECEMBER 5, 2023

Regulation changes, like the introduction of the Prescription Drug Marketing Act in the 1980s, brought about a more structured approach. With e-learning platforms, virtual reality simulations, and CRM software, training is now more dynamic and data-driven. CRM software, on the other hand, is crucial for practical application.

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Rep-Lite

DECEMBER 7, 2023

Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. While not always mandatory, having a degree can enhance your competitiveness.

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Healthcare Success

JULY 5, 2022

Not only are doctors and decision-makers difficult to reach—and even more difficult to persuade—you have to contend with a ton of competition. You’re selling a product or service with significant state or local competition. Prescription data —Identify and segment your audience based on the medications doctors prescribe most often.

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Silver Line CRM

NOVEMBER 11, 2020

But today, the need to satisfy patients, providers, payers, regulatory agencies, and shareholders alike — while staying ahead of the competition — takes the right technologies at the right time. . But as we move forward into the next decade, they’ve gone from “nice to have” options to requirements to stay competitive. Brand tracking.

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Contrarian Sales Techniques

DECEMBER 10, 2023

Where to find your gold : CRM systems : These are your digital goldmines, overflowing with customer information, call details, and historical interactions. Prescriptive analytics : Move beyond simply analyzing past data to actively shaping future outcomes. So, what are you waiting for?

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Toolyt

MARCH 11, 2024

In today’s data-driven world, businesses are constantly seeking ways to gain a competitive edge. By leveraging these insights, businesses can optimize processes, enhance customer experiences, and ultimately drive growth and competitiveness in today’s dynamic business environment.

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Salesforce

NOVEMBER 8, 2024

From process automation and predictive intelligence to generative and agentic AI , an industry-specific AI-powered CRM platform can provide the essential tools for Pharma and MedTech companies to easily set up and use reliable AI solutions.

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Pharma Marketing Network

FEBRUARY 17, 2025

Whether youre launching a new drug or building brand loyalty, these insights will keep you competitive. Gain Competitive Insights: Stay ahead by tracking how brands like Humira and Keytruda dominate their markets. Use CRM systems and digital tools to segment audiences and tailor messaging. Here are proven strategies: 1.

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