Close-Up CRM

JANUARY 9, 2025

Pharma marketing is no longer about mass messaging or relying solely on blockbuster drugs to win the market. Closed-Loop Marketing (CLM) emerges as a transformative approachnot just a strategy but a necessity in todays pharmaceutical environment. What is Closed-Loop Marketing?

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Healthcare Success

MAY 24, 2022

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Hospitals, health systems, and medical practices must evolve to meet these changing needs to remain competitive or risk falling behind. Planning Your Healthcare Marketing Strategies. Build your brand.

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Close-Up CRM

NOVEMBER 8, 2024

As the world of Customer Relationship Management continues to change at breakneck speed, analytics, and business intelligence (BI) have become critical components for organizations seeking to gain a competitive edge. The Shifting Paradigm of Analytics in CRM The role of analytics in CRM has undergone a significant transformation.

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CRM Customer Relationship Management Government Relationship management 52

Cesare Ferrari

MAY 7, 2022

And using some tools like CRM (customer relationship management) , to develop customer metrics and do some common practices. Is Customer Centricity Related To A CRM System? CRM is the software that manages data resulting from the interaction of the company with its customers and can be used to improve the relationship.

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CRM Customer Relationship Management Relationship management Marketing 52

Close-Up CRM

MARCH 6, 2024

Enter the realm of AI-driven Life Sciences Customer Relationship Management (CRM) software, a game-changing solution that is revolutionizing the way pharmaceutical sales teams operate. One of the key advantages of AI-driven Life Sciences CRM software is its ability to deliver personalized and targeted customer engagement.

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Healthcare Success

JUNE 13, 2022

Healthcare businesses must offer leading-edge services and build patient-centric marketing strategies to differentiate themselves from competitors, boost retention and recruitment, and build meaningful relationships. What is personalized healthcare, and how can you incorporate it into your marketing strategy? Post-Admission Engagement.

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Pharma Marketing Network

DECEMBER 13, 2024

Table of Contents Sr# Headings 1 Introduction 2 What is a Marketing Network in Pharma? A robust marketing network ensures that the right messages reach healthcare professionals (HCPs) and patients, leading to improved engagement and outcomes. But how can pharma marketers build such networks in a competitive, digital-first world?

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Salesforce

OCTOBER 21, 2019

You might think that customer relationship management (CRM) software is a solution for sales teams only, but in my experience, CRM can be incredibly valuable to many different teams, especially within the healthcare and life sciences industries. A CRM built for healthcare Twenty years ago, Salesforce pioneered CRM software.

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Spotio

APRIL 11, 2023

If you’re a sales manager in the roofing industry, you know how competitive it can be. You want to grab as big a piece of that pie as you can, which means investing in a roofing CRM. What’s A Roofing CRM? There are a ton of CRMs on the market. The best roofing CRMs fall somewhere in the middle.

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Healthcare Success

DECEMBER 24, 2024

As we enter 2025, one thing remains clear: marketing has evolved beyond simply promoting services. The 11 trends I outline below arent just tactical shiftstheyre strategic imperatives that will shape the future of healthcare marketing and, ultimately, patient care. billion by 2030, making it a cornerstone of modern healthcare.

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Referral MD

APRIL 23, 2024

With the healthcare technology market becoming more competitive than ever, ReferralMD differentiates itself with its comprehensive platform, including Digital Front Door, eConsults, Referral Management, Fax Management, and Marketing CRM solutions.

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Pharma Marketing Network

JANUARY 9, 2025

Table of Contents Sr# Headings 1 Introduction: Why Staying Updated on Pharma News Matters 2 Emerging Trends in Pharma Marketing 3 The Role of Technology in Modern Pharma Strategies 4 Adapting to Regulatory Changes and Compliance Introduction: Why Staying Updated on Pharma News Matters In the fast-paced pharmaceutical industry, information is power.

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Pharma Marketing Network

DECEMBER 4, 2024

With advancements in technology, increasing competition, and changing patient expectations, pharma marketers need to stay ahead of the curve. In this article, we’ll explore 10 innovative trends in pharma marketing that can set you up for success in this rapidly evolving landscape. Patients expect tailored experiences.

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Marketing Pharma Media Education 52

Close-Up CRM

MARCH 6, 2024

Case-Study: How Close-Up’s CRM Helped the Largest Pharmaceutical Company in Bolivia Modernize its Sales Force Transform Your Sales Force: Close-Up’s CRM Case Study Dive into the transformative journey of INTI, Bolivias largest pharmaceutical company, as it modernized its sales force operations with Close-Ups CRM system.

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Pharma Marketing Network

NOVEMBER 7, 2024

With a competitive landscape and ever-evolving regulations, having effective pharmaceutical marketing strategies is crucial for pharma companies looking to stand out. Pharma marketers must think creatively and strategically. For more ideas, visit Pharma Marketing News. Today, digital channels are more important than ever.

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Marketing Healthcare Healthcare Pharmaceutical 52

European Pharmaceutical Review

OCTOBER 4, 2023

Going forward, the company will continue to focus on developing generic and biosimilar medicines for the European medicines market, with focus on sustainable access. As a result, it will concentrate on four core therapeutic areas: Cardiovascular, Renal and Metabolic (CRM), Immunology, Neuroscience, and Oncology.

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Pharma Marketing Network

DECEMBER 13, 2024

Table of Contents Sr# Headings 1 Introduction 2 Understanding Cost-Per-Action in Pharma 3 Why CPA is Perfect for Pharma Marketing 4 Implementing CPA Strategies Effectively 5 Conclusion Introduction The pharmaceutical industry is no stranger to high stakes and competitive markets. Why CPA is Perfect for Pharma Marketing 1.

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Marketing Pharma CRM Education 52

Pharma Marketing Network

JANUARY 9, 2025

With rising competition, stricter regulations, and increasingly informed patients, the landscape has transformed dramatically. For pharma marketing teams, the question is no longer “What can we sell?” ” Think of pharmaceutical marketing as navigating a complex puzzle.

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Marketing Pharmaceutical Pharma Ethics 52

Pharma Marketing Network

JANUARY 9, 2025

For marketing executives in the pharmaceutical industry, the stakes are high, and the challenges are ever-evolving. Building a Strong Pharma Marketing Network Success in the pharmaceutical world often mirrors the strength of your network. Building relationships in the Pharma Marketing Network requires time, effort, and the right tools.

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Networking Marketing Pharma Media 52

Healthcare Success

DECEMBER 16, 2024

She explains why integrated marketing is essential for building thought leadership that endures in an ever-changing landscape. She creates compelling narratives using industry expertise to build market authority, guide her companys efforts, and future-proof its marketing approach. So, anyway. But First of all.

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Marketing Physicians Sales Healthcare 52

Close-Up CRM

NOVEMBER 8, 2024

Understanding the Roles: A Strategic Partnership Field sales teams in the pharmaceutical industry often work in high-pressure environments where the quality and frequency of HCP interactions can make or break a products market performance.

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Sales CRM Pharma Pharmaceutical 52

Medical Device Success

DECEMBER 8, 2010

A strength is an inherent advantage your team and/or technology has in the market. A weakness is something that puts you at a disadvantage relative to the other players in your market. Strong R&D allows for reaction to competition. High market awareness of Product Z. Low market awareness for Product X.

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Marketing Sales Management Competition 100

Healthcare Success

JULY 5, 2022

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. Not only are doctors and decision-makers difficult to reach—and even more difficult to persuade—you have to contend with a ton of competition. The B2B marketing strategy you use has to stand out.

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Spotio

JUNE 6, 2022

An outside sales call costs $308, an inside sales call costs $50 (PointClear) 44% of inside sales pipeline comes from marketing, and inside sales average dials are down 20% year-over-year (Bridge Group Inc) 37% of high-growth companies use inside sales as primary sales strategy (vs. With so much potential, comes a lot of competition.

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Sales Prospecting B2B Sales Leads 111

LEVO Health

MAY 9, 2023

Healthcare marketing can be challenging, but it’s essential to the success of any healthcare organization. Whether you’re a small private practice or an extensive hospital system, your marketing campaigns should be measured and evaluated regularly to ensure they effectively achieve your business goals.

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Marketing Healthcare Healthcare Engineering 59

Pharma Marketing Network

OCTOBER 3, 2024

In the rapidly evolving landscape of pharmaceutical marketing, Pay-Per-Click (PPC) advertising has emerged as a pivotal tool for reaching targeted audiences efficiently. Understanding PPC analytics in the context of pharma marketing is crucial for optimizing campaigns and ensuring a high return on investment.

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Marketing Pharma Pharmaceutical Consulting 52

Healthcare Success

OCTOBER 31, 2024

Whenever we partner with multilocation healthcare providers, we know that some of their locations will need more marketing “nutrition" than others. How can you invest your marketing dollars and energy appropriately across your multilocation portfolio? SMASH and SMASH is a marketing conference for senior living.

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Marketing Media Patients Competition 67

Spotio

FEBRUARY 6, 2023

That makes it part market research, part content management — and heavily reliant on analytics to understand and support your ideal buyer segments. For sales, some of the most important data is around the companies in your target market. Let’s look at the best sales enablement tools for market intelligence. Get pricing.

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Toolyt

JULY 6, 2022

To enhance the extra zeal of motivation and the competitive edge, Gamification is the ideal process to win over your sales agents. Often they end up short of their sales goals and always turn to their CRM to remind their duties and daily activities. Gamification is always used to keep a happier and more competitive environment.

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Sales CRM Sales process Competition 52

Toolyt

JULY 6, 2022

To enhance the extra zeal of motivation and the competitive edge, Gamification is the ideal process to win over your sales agents. Often they end up short of their sales goals and always turn to their CRM to remind their duties and daily activities. Gamification is always used to keep a happier and more competitive environment.

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Sales CRM Sales process Competition 52

Spotio

DECEMBER 15, 2023

As such, competition is fierce. To survive, you need to give your business a competitive advantage. One of the best ways to do this is with a wholesale CRM. Once you invest in a CRM for wholesalers, you’ll be able to manage business relationships, address internal challenges, and enhance customer support more effectively.

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CRM Sales Management Prospecting 52

PM360

MAY 15, 2023

But the marketing landscape is decidedly different in today’s digital era. Fortunately, point-of-care (POC) marketing channels provide effective and efficient options. Let’s briefly unpack five core tenets of an HCP-focused POC marketing plan. In the years to come, expanding technology will offer more novel POC options.

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Marketing Electronics Doctors Physicians 52

Spotio

NOVEMBER 28, 2022

You might use technology that can eliminate low-value activities like data entry, double work, or time-spent in the CRM or your Gmail account to improve efficiency. How SPOTIO helps increase sales productivity: Advanced Prospecting: There’s no shortage of prospecting tools on the market, but most are built specifically for inside teams.

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Silver Line CRM

NOVEMBER 11, 2020

Reading time: 7 minutes As we all look to 2021, what are the pharmaceutical industry trends to build into your life sciences marketing strategy? Pharmaceutical, biotech, and life sciences companies bring life-changing medicines to a highly regulated market. Market research insights. One example of this is social listening.

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Map My Customers

OCTOBER 11, 2022

So, if your team is not optimizing their effectiveness through the use of technology, they will be left behind by the competition that is. A sales CRM software is a critical tool that will serve as the central hub for your team, housing all of the customer and prospect data and other important information.

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Spotio

JULY 25, 2023

HubSpot – This all-in-one platform helps sales and marketing teams attract more site visitors, convert more leads, and close more sales. Salesforce – This customer relationship management (CRM) software helps businesses connect and communicate with prospective customers in a more efficient, effective way. Source ) 2.

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Evolve Your Success

SEPTEMBER 25, 2024

Unlock the secrets to mastering medical sales and marketing in our latest episode featuring TJ Quigley, Marketing expert. His insights into the role of digital marketing in the respiratory healthcare space are invaluable for anyone looking to elevate their marketing game.

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