Pharma Marketing Network

DECEMBER 4, 2024

With advancements in technology, increasing competition, and changing patient expectations, pharma marketers need to stay ahead of the curve. In this article, we’ll explore 10 innovative trends in pharma marketing that can set you up for success in this rapidly evolving landscape. Patients expect tailored experiences.

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Pharma Marketing Network

MARCH 28, 2025

Introduction Weekends may be synonymous with relaxation, but for pharma marketing professionals, they offer an unmatched window to recalibrate. When deadlines arent looming and inboxes arent overflowing, theres finally time to revisit trends, read strategy insights, and uncover tools to elevate your marketing game.

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Pharma Marketing Network

FEBRUARY 17, 2025

Introduction: Choosing the right pharmaceutical marketing company is like picking a strategic partnerit can make or break your brands success. In todays competitive market, where digital strategies and patient-centric approaches are essential, having an expert partner is more critical than ever.

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Map My Customers

JULY 27, 2022

” In this age of client-focused sales efforts, a sales CRM (customer relationship management) is a critical tool to have. Sales CRM technology has enabled businesses and their sales reps to continue to scale successfully. 24% more sales pros meet their annual quotas when they have mobile access to a CRM.

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Healthcare Success

DECEMBER 16, 2024

She explains why integrated marketing is essential for building thought leadership that endures in an ever-changing landscape. She creates compelling narratives using industry expertise to build market authority, guide her companys efforts, and future-proof its marketing approach. So, anyway. But First of all.

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Integrity Solutions

JULY 24, 2024

In an increasingly complex and competitive business world, small businesses often face unique challenges that can hinder their growth and success. One of the most critical areas where small businesses can gain a competitive edge is by investing in their teams’ development, particularly through sales training.

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Pharma Marketing Network

DECEMBER 13, 2024

Table of Contents Sr# Headings 1 Introduction 2 Understanding Pharma Marketing 3 Key Pharma Marketing Strategies 4 Embracing Digital Transformation 5 Building Trust with HCPs 6 Conclusion Introduction In the pharma industry, marketing isnt just about selling; its about creating value in an ultra-competitive space.

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Medico Reach

JULY 14, 2022

While businesses emphasize the importance of communication, the link underlying sales and marketing is sometimes overlooked. Sales and marketing have long said communication is essential, but they have often shied away from practical enterprise resource planning solutions for fostering such collaboration. Produce Useful Content.

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PM360

NOVEMBER 27, 2023

I recently sat down with Erica Taylor, PhD, Vice President and Chief Marketing Officer at Genentech, to talk about the future of biopharma marketing and creating more meaningful content. Pooja Ojala: How do you approach marketing to adapt to today’s healthcare landscape? Marketing is key to adding that layer of storytelling.

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Evolve Your Success

SEPTEMBER 25, 2024

Unlock the secrets to mastering medical sales and marketing in our latest episode featuring TJ Quigley, Marketing expert. His insights into the role of digital marketing in the respiratory healthcare space are invaluable for anyone looking to elevate their marketing game.

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Healthcare Success

JANUARY 3, 2023

I’ve noticed that most people tend to focus on only one of four variables when optimizing their digital marketing results. search engine marketing, SEM, pay-per-click, or PPC). All too often, we see marketers and clients focusing solely on one piece of the puzzle: the "in the machine" campaign management. Competition.

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Pharma Marketing Network

MARCH 8, 2025

With strict regulations, increasing competition, and evolving ad platform policies, running a successful PPC campaign in pharma isnt as straightforward as in other industries. This guide breaks down best practices for PPC campaign optimization , helping pharma marketers reach HCPs and patients without wasting ad spend.

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Evolve Your Success

SEPTEMBER 25, 2024

Unlock the secrets to mastering medical sales and marketing in our latest episode featuring TJ Quigley, Marketing expert. His insights into the role of digital marketing in the respiratory healthcare space are invaluable for anyone looking to elevate their marketing game.

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Scott’s Directories

JUNE 12, 2024

In today’s fast-paced digital world, integrating Customer Relationship Management (CRM) systems with lead generation tools is a game-changer for businesses, especially in the healthcare industry. This blog explores the significance of CRM integration in modern lead generation and its impact on healthcare business development.

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Referral MD

MAY 4, 2022

While electronic health records (EHRs) allow us to respond to some of these demands, we have entered into a new era of managing patient satisfaction and providing them with the kind of customer service they demand through customer relationship management (CRM) platforms. What Is a CRM? Enhance patient experience. Reduce costs.

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Pharma Marketing Network

MARCH 13, 2025

Table of Contents The Impact of a Pharma Ad Ban on TV Digital Marketing as a Primary Alternative Leveraging Data-Driven Advertising Strategies Strengthening Direct-to-Consumer (DTC) Engagement The Impact of a Pharma Ad Ban on TV The potential for a pharma ad ban on TV has sparked intense discussions among marketing executives.

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Close-Up CRM

NOVEMBER 8, 2024

As the world of Customer Relationship Management continues to change at breakneck speed, analytics, and business intelligence (BI) have become critical components for organizations seeking to gain a competitive edge. The Shifting Paradigm of Analytics in CRM The role of analytics in CRM has undergone a significant transformation.

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Cesare Ferrari

MAY 7, 2022

And using some tools like CRM (customer relationship management) , to develop customer metrics and do some common practices. Is Customer Centricity Related To A CRM System? CRM is the software that manages data resulting from the interaction of the company with its customers and can be used to improve the relationship.

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Healthcare Success

MAY 24, 2022

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Hospitals, health systems, and medical practices must evolve to meet these changing needs to remain competitive or risk falling behind. Planning Your Healthcare Marketing Strategies. Build your brand.

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Pharmaceutical Representative Training

JANUARY 29, 2025

Introduction The changing pharmaceutical sales landscape holds the promise of a metamorphosis that is now being augmented by digital technology and shifting market dynamics. Moreover, shifting to cloud-based CRM systems increases flexibility and scalability. And this digital journey has only begun. The purpose of this redefinition?

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Healthcare Success

JUNE 13, 2022

Healthcare businesses must offer leading-edge services and build patient-centric marketing strategies to differentiate themselves from competitors, boost retention and recruitment, and build meaningful relationships. What is personalized healthcare, and how can you incorporate it into your marketing strategy? Post-Admission Engagement.

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Salesforce

OCTOBER 21, 2019

You might think that customer relationship management (CRM) software is a solution for sales teams only, but in my experience, CRM can be incredibly valuable to many different teams, especially within the healthcare and life sciences industries. A CRM built for healthcare Twenty years ago, Salesforce pioneered CRM software.

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Integrity Solutions

AUGUST 28, 2019

How comfortable are you taking your current salespeople—with the level of performance and skills they have right now—into an increasingly competitive marketplace? They know your CRM processes, faithfully attend all of your sales meetings and diligently learn everything you attempt to teach them. They should all be successful, right?

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Spotio

APRIL 11, 2023

If you’re a sales manager in the roofing industry, you know how competitive it can be. You want to grab as big a piece of that pie as you can, which means investing in a roofing CRM. What’s A Roofing CRM? There are a ton of CRMs on the market. The best roofing CRMs fall somewhere in the middle.

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Close-Up CRM

MARCH 6, 2024

Enter the realm of AI-driven Life Sciences Customer Relationship Management (CRM) software, a game-changing solution that is revolutionizing the way pharmaceutical sales teams operate. One of the key advantages of AI-driven Life Sciences CRM software is its ability to deliver personalized and targeted customer engagement.

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Clarify Health

DECEMBER 20, 2024

When providers have a strong base of repeat patients, they can reduce spending on outreach activities like marketing and advertising and the need to divert resources to onboard new patients. Healthcare-specific CRMs adapt this model with a centralized platform for managing patient relationships.

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Infuse Medical

SEPTEMBER 17, 2020

CRM Platform. It’s important to make sure your technology stack involves a customer relationship management (CRM) platform to help reduce inaccurate information and the likelihood of errors when engaging with customers. You can automate your marketing and ongoing communications while capturing data about each customer.

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Pharma Marketing Network

DECEMBER 13, 2024

Table of Contents Sr# Headings 1 Introduction 2 What is a Marketing Network in Pharma? A robust marketing network ensures that the right messages reach healthcare professionals (HCPs) and patients, leading to improved engagement and outcomes. But how can pharma marketers build such networks in a competitive, digital-first world?

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Infuse Medical

APRIL 5, 2024

Importance of Data in Sales Enablement In today’s hyper-competitive business landscape, data has emerged as a critical asset for organizations looking to gain a competitive edge. Market Trends and Analysis: Industry insights, competitor activity, and market forecasts.

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Pharma Marketing Network

NOVEMBER 7, 2024

With a competitive landscape and ever-evolving regulations, having effective pharmaceutical marketing strategies is crucial for pharma companies looking to stand out. Pharma marketers must think creatively and strategically. For more ideas, visit Pharma Marketing News. Today, digital channels are more important than ever.

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Referral MD

APRIL 23, 2024

With the healthcare technology market becoming more competitive than ever, ReferralMD differentiates itself with its comprehensive platform, including Digital Front Door, eConsults, Referral Management, Fax Management, and Marketing CRM solutions.

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European Pharmaceutical Review

OCTOBER 4, 2023

Going forward, the company will continue to focus on developing generic and biosimilar medicines for the European medicines market, with focus on sustainable access. As a result, it will concentrate on four core therapeutic areas: Cardiovascular, Renal and Metabolic (CRM), Immunology, Neuroscience, and Oncology.

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Close-Up CRM

MARCH 6, 2024

Case-Study: How Close-Up’s CRM Helped the Largest Pharmaceutical Company in Bolivia Modernize its Sales Force Transform Your Sales Force: Close-Up’s CRM Case Study Dive into the transformative journey of INTI, Bolivias largest pharmaceutical company, as it modernized its sales force operations with Close-Ups CRM system.

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Pharma Marketing Network

JANUARY 9, 2025

Table of Contents Sr# Headings 1 Introduction: Why Staying Updated on Pharma News Matters 2 Emerging Trends in Pharma Marketing 3 The Role of Technology in Modern Pharma Strategies 4 Adapting to Regulatory Changes and Compliance Introduction: Why Staying Updated on Pharma News Matters In the fast-paced pharmaceutical industry, information is power.

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Close-Up CRM

NOVEMBER 8, 2024

Understanding the Roles: A Strategic Partnership Field sales teams in the pharmaceutical industry often work in high-pressure environments where the quality and frequency of HCP interactions can make or break a products market performance.

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Medical Device Success

DECEMBER 8, 2010

A strength is an inherent advantage your team and/or technology has in the market. A weakness is something that puts you at a disadvantage relative to the other players in your market. Strong R&D allows for reaction to competition. High market awareness of Product Z. Low market awareness for Product X.

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Pharma Marketing Network

DECEMBER 13, 2024

Table of Contents Sr# Headings 1 Introduction 2 Understanding Cost-Per-Action in Pharma 3 Why CPA is Perfect for Pharma Marketing 4 Implementing CPA Strategies Effectively 5 Conclusion Introduction The pharmaceutical industry is no stranger to high stakes and competitive markets. Why CPA is Perfect for Pharma Marketing 1.

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