Contrarian Sales Techniques

NOVEMBER 9, 2022

What is Consultative selling? A Consultative Selling approach is a sales technique that focuses on developing a relationship with a prospect before offering a solution. The term consultative refers to an individual or group that provides advice or counsel. It involves exploring their needs and developing a strategy to meet them.

Consulting 52

Consulting Sales Sales process Prospecting 52

World of DTC Marketing

DECEMBER 10, 2021

The company was riding high on their MS drugs, but the competition was on the way. Biogen’s mistakes can be traced to several factors, including hiring too many consultants who had no real business experience but perhaps their most significant failure is overestimating their success. Trouble was on the way, though.

Training 231

Training Side effects Consulting Media 231

Rep-Lite

NOVEMBER 30, 2023

B2B sales consulting for medical sales is a specialized service that helps healthcare organizations navigate the unique challenges of B2B transactions within the healthcare industry. What is B2B Sales Consulting? B2B sales consulting involves working with businesses to enhance their sales strategies and operations in a B2B context.

B2B Sales 52

B2B Sales Medical sales Consulting Sales 52

PharmExec

MARCH 31, 2023

Rohit Gupta, vice president of analytics strategy and transformation at Beghou Consulting, addresses the controversial middlemen of the drug pricing world, the pharmacy benefit managers (PBMs). Can increased competition and other innovative solutions loosen their grip and prevent further consolidation?

Consulting 89

Consulting Competition Management 89

PM360

MARCH 12, 2025

Nuvera is a leading consulting firm dedicated to designing, building, and measuring patient and HCP treatment experiences for rare diseases, specialty medicines, and cell and gene therapeutics. For 15 years, Nuvera has helped clients enhance specialty product engagement by delivering data-driven patient experience solutions.

Patients 52

Patients Consulting Competition Management 52

Evolve Your Success

MAY 1, 2024

Jerome reveals how the competitive landscape of influenza vaccine sales is constantly reshaped by both established players and emerging market dynamics. Meet the guest: Jerome Pinson is a Sr Vaccine Account Consultant at CSL Seqirus. He is an award winner with experience in pharmaceutical and biologic sales.

Medical sales 130

Medical sales Sales Medical Consulting 130

World of DTC Marketing

JULY 22, 2021

My decision to consult and incorporate was based on doing what I love, but it’s been challenging. Sure, it’s a competitive market out there, but do you want people attracted to your company because of the potential to make a lot of money? The products we make help people live the lives they want to live.

Pharma 309

Pharma Marketing Ethics Patients 309

European Pharmaceutical Review

NOVEMBER 16, 2023

With procurement practices across Europe having a strong price focus, over time, this could impact the “sustainability of biosimilars and decrease competition, as well as reducing supply reliability”, the report acknowledged. “As Act4Biosimilars is supported by its founding sponsor, Sandoz.

Marketing 110

Marketing Education Competition Consulting 110

Evolve Your Success

MARCH 12, 2025

That’s a very it’s an extremely competitive space where there are other spaces and they may have no competitor. You’re the only device that solves that problem, so your need to sell isn’t as strong as when you’re working in maybe a more competitive space where there’s a lot of me too products.

Medical sales 130

Medical sales Sales Medical Patients 130

Authentic Influence Group

SEPTEMBER 16, 2024

Gain a competitive edge with Authentic Influence Group’s targeted training for: Capital market leaders Investment professionals, and Pharma executives. A free consultation with Shelly for personalized leadership advice. Key Takeaways: Immediate, actionable tools to improve your leadership and communication. Seats Are Limited to 30!

Consulting 130

Consulting Leads Training Competition 130

Pharma Marketing Network

MARCH 16, 2025

While it offers precise targeting, competition for high-intent HCP audiences can drive up costs. Brand-related keywords to ensure visibility in competitive markets. Setting a Competitive but Sustainable CPC Bid Strategy Bidding too low can limit ad visibility , while bidding too high may exceed campaign budgets.

Networking 52

Networking Pharma Marketing Competition 52

Pharma Marketing Network

OCTOBER 23, 2024

It’s about knowing what the market wants, understanding your competition, and predicting the next trend before it happens. In this article, we’ll break it down, explaining how you can leverage market research to not just survive but thrive in the ever-competitive pharma world. That’s where competitive analysis comes in.

Competition 52

Competition Marketing Pharma Medical 52

Pharma Marketing Network

OCTOBER 7, 2024

In the fiercely competitive pharmaceutical industry, effective brand positioning is crucial for marketers striving to distinguish their products and services. Pharma marketers must consider various factors, such as regulatory constraints, target audience needs, and the competitive landscape, to effectively position their brands.

Competition 52

Competition Marketing Pharma Healthcare 52

Pharma Marketing Network

DECEMBER 4, 2024

With advancements in technology, increasing competition, and changing patient expectations, pharma marketers need to stay ahead of the curve. Virtual health consultations, mobile apps, and online portals have made it easier to engage patients and healthcare providers alike. Patient-Centric Marketing Patients want to feel heard.

Marketing 52

Marketing Pharma Media Education 52

Pharma Marketing Network

MARCH 18, 2025

The pharmaceutical industry is competitive, fast-paced, and highly regulated, making it essential for marketers to stay ahead of trends, build strong industry relationships, and continuously improve their strategic thinking. For any health issues, always consult a healthcare professional. But how can you stand out in a crowded market?

Marketing 52

Marketing Pharma Networking Media 52

Pharma Marketing Network

MARCH 24, 2025

For pharma marketing executives and their teams, staying current helps maintain competitive advantage, ensures compliance, and unlocks opportunities for smarter, faster campaign decisions. Yes, platforms like Meltwater, Cision, and Similarweb offer competitive monitoring, media tracking, and data-driven insights.

Marketing 52

Marketing Pharma Networking Media 52

World of DTC Marketing

JUNE 13, 2022

percent in 2021 as employees and their families resumed care after avoiding it due to the pandemic, according to HR consultancy Mercer’s 2021 National Survey of Employer-Sponsored Health Plans report, released in December. The average per-employee cost of employer-sponsored health insurance jumped 6.3 Employers in the U.S.

Insurance 201

Insurance Healthcare Healthcare Consulting 201

European Pharmaceutical Review

OCTOBER 10, 2023

According to the Association of the British Pharmaceutical Industry (ABPI), a consultation by the UK Government proposing radical changes to the Statutory Scheme for branded medicines has been heavily criticised by the pharmaceutical industry.

Medicine 111

Medicine Pharma Government Competition 111

Medical Device Success

OCTOBER 17, 2021

Dave is Professor Emeritus at Stanford University and is the Vice Chairman of the consulting firm Prophet. Today we add another layer of sophistication to this with the concept of creating a game changing subcategory for your product to help separate it from the competition and thrive.

Consulting 130

Consulting Medical Competition Marketing 130

Clarivate

DECEMBER 19, 2022

Its visibility has improved through the addition of health centers in Boone, Charlotte and Raleigh, where members can seek health consultations. Either way, competition over employed providers among Medicare Advantage plans has only begun to heat up and UnitedHealth remains the plan to beat. Not all will continue their independence.

Competition 52

Competition Retail Insurance Marketing 52

Pharma Marketing Network

MARCH 11, 2025

Understanding audience behaviors, market trends, and competitive insights allows marketers to make informed decisions. Competitive Intelligence Tools Keeping track of competitors marketing strategies helps pharma companies refine their own approaches. For any health issues, always consult a healthcare professional.

Marketing 52

Marketing Pharma Food and Drug Administration Education 52

Pharma Marketing Network

MARCH 13, 2025

Those who adapt early will gain a competitive advantage in the evolving regulatory landscape. Telehealth and Digital Consultations With the rise of telemedicine , pharma brands can support direct patient engagement beyond TV advertising. Sponsored virtual health consultations provide patients with immediate prescription access.

Pharma 59

Pharma Physicians Education Media 59

Pharma Marketing Network

DECEMBER 31, 2024

Pharma marketing executives face unique challenges like regulatory restrictions, stiff competition, and shifting consumer expectations. By understanding your audience, leveraging branded drug campaigns, and embracing innovation, you can drive success in this competitive industry. Disclaimer: This content is not medical advice.

Marketing 52

Marketing Pharmaceutical Pharma Education 52

Pharma Marketing Network

MARCH 8, 2025

With strict regulations, increasing competition, and evolving ad platform policies, running a successful PPC campaign in pharma isnt as straightforward as in other industries. For any health issues, always consult a healthcare professional. Where can I find more resources on pharma PPC compliance? This content is not medical advice.

Pharma 59

Pharma Education Media Networking 59

Pharma Marketing Network

MARCH 18, 2025

Competitive Keywords: Terms related to rival brands, helping capture market share. Pharma marketers who embrace PPCs precision targeting will gain a competitive edge in reaching healthcare professionals effectively. For any health issues, always consult a healthcare professional. Disclaimer This content is not medical advice.

Pharma 52

Pharma Marketing Networking Healthcare 52

Pharma Marketing Network

FEBRUARY 27, 2025

With increasing competition, strict regulations, and changing consumer behavior, pharmaceutical brands must embrace digital transformation to stay relevant. Think of digital marketing as the GPS guiding your brand through a crowded, competitive landscape. For any health issues, always consult a healthcare professional.

Pharma 52

Pharma Marketing Prescription Education 52

Pharma Marketing Network

MARCH 17, 2025

Introduction In todays competitive pharmaceutical landscape, marketing strategies must evolve to meet changing customer expectations. For any health issues, always consult a healthcare professional. Are you still relying on traditional marketing tactics, or have you embraced a more dynamic, omnichannel marketing approach?

Marketing 59

Marketing CRM Pharma Patients 59

European Pharmaceutical Review

NOVEMBER 28, 2024

Addressing these regulatory gaps with harmonised standards and realistic compliance expectations could position Europe as a leader in AI while retaining its competitiveness in the life sciences sector. Internet] intersoft consulting. Alex has a BSc in Human Genetics. References 1. General Data Protection Regulation GDPR.

Medical 105

Medical Government Safety Management 105

Integrity Solutions

DECEMBER 20, 2023

Especially when there’s a lot of external change going on — more competition, more virtual selling and other challenges in the selling environment — it’s natural to fall back to what comes easiest. Bottom line: If you want your salespeople to be consultative sellers, you have to be a consultative leader.

Sales 205

Sales Consulting Training Leads 205

Curzon Consulting

JULY 24, 2023

Managing Consultant Contact me +44 (0)7931 466792 Parbej is a dedicated Managing Consultant and a trusted partner to senior executives with over 12 years of experience in strategy and large-scale business transformation and change initiatives. Can charging supply keep pace with electric vehicle demand?

Consulting 52

Consulting Management Competition Manufacturing 52

Pharma Marketing Network

MARCH 25, 2025

Your ability to shape brand messaging remains a competitive advantage. For any health issues, always consult a healthcare professional. Lean Into Storytelling : Machines can write, but only humans can create meaningful narratives that resonate with patients, providers, and payers. This content is not medical advice.

Marketing 59

Marketing Pharma Networking Media 59

Pharma Marketing Network

JANUARY 11, 2025

For any health issues, always consult a healthcare professional. Because a well-executed SEO strategy ensures your brand not only reaches its target audience but also builds trust and credibility. Yes, high-quality content boosts engagement, establishes authority, and improves your sites ranking on search engines.

Marketing 52

Marketing Pharma Engineering Healthcare Provider 52

European Pharmaceutical Review

NOVEMBER 2, 2023

The evidence also demonstrated that Wezlana met the other legal requirements to be interchangeable with Stelara at the pharmacy level, without consulting the prescriber. Sustainable biosimilar competition in Europe: can it be achieved? Like Stelara, the most serious known side effect of Wezlana is infection.

Food and Drug Administration 98

Food and Drug Administration FDA Side effects Safety 98

The Brooks Group

AUGUST 8, 2019

Global uncertainty and the customer hesitancy it creates was ranked among the top, along with the need for consultative selling over transactional selling. Increased competition, included ecommerce as a competitor. Additional responses were reported in the following areas: Tariffs and interest rates. Pricing pressure.

Sales 76

Sales Consulting Competition Management 76

European Pharmaceutical Review

MARCH 7, 2023

The Council will explore common challenges develop ideas for new pre-competitive projects aligned with the Alliance’s strategic themes, including Emerging Sciences and Technology and Improving the Efficiency and Effectiveness of R&D. The Pistoia Alliance has launched its Pharma Innovation Council.

Pharma 92

Pharma Leads Consulting Management 92

Pharma Marketing Network

MARCH 24, 2025

To stay competitive, teams must reframe their approach to brand storytelling, targeting, and value delivery. For any health issues, always consult a healthcare professional. Patients are now proactive participants in their treatment decisions, digital engagement is exploding, and regulatory pressures are increasing.

Marketing 52

Marketing Pharma Media Networking 52

Pharma Marketing Network

JANUARY 11, 2025

With competition intensifying and regulations becoming stricter, crafting impactful campaigns requires both creativity and precision. For any health issues, always consult a healthcare professional. How can you ensure your strategy stands out? Non-compliance can result in legal penalties and damage brand reputation.

Pharmaceutical 52

Pharmaceutical Marketing Pharma Healthcare Provider 52