Episode 64 – Riding the Technology Adoption Life Cycle Curve in MedTech with Geoffrey Moore, Author, Crossing the Chasm
Medical Device Success
OCTOBER 3, 2021
Magazines list of top 10 Marketing Books of All time. He has written several other books on marketing relative to disruptive technologies. Great books by Geoff: Crossing the Chasm, Marketing and Selling Disruptive Products to Mainstream Customer s. Magazines list of top 10 Marketing Books of All time.
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