PLAN! to get the most out of your Trade Show investments
Medical Device Success
FEBRUARY 2, 2011
Great advice at about a selection process at www.thetradeshownetwork.com/trade-show-blog/. MOST IMPORTANT – Agreement on trade show objectives/goals. Is there a product launch? Deciding what resources (people, products, promotion, exhibit design/layout, etc.) are necessary to achieve these goals.
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