Pharma Marketing Network

APRIL 25, 2025

At its core, Referral Marketing involves encouraging individuals to recommend a brand, product, or service to others. In pharmaceutical marketing, this could mean physicians recommending specific therapies to peers or patients sharing their treatment journeys within communities or support groups.

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Pharma Marketing Network

MARCH 5, 2025

Instead: Use disease-awareness campaigns focused on education rather than direct product promotion. blogs or webinars). Use contextual targeting, custom audience segmentation, and verified HCP ad networks to reach physicians effectively. The challenge? How can pharma brands improve PPC targeting for HCPs?

Pharma 52

Pharma Networking Medical Healthcare 52

Clarity Engagement Solutions

APRIL 26, 2021

Aspirational phrases such as “partnership value” and “patient-centric approaches” have seeped their way into the planning conversation for years but with marginal impact on most product-focused launch strategies. This raises the questions of an organization’s ability to pivot.

Sales pitches 91

Sales pitches Pharmaceutical Physicians Pharma 91

Clarity Engagement Solutions

APRIL 26, 2021

Aspirational phrases such as ” partnership value” and “patient-centric approaches” have seeped their way into the planning conversation for years but with marginal impact on most product-focused launch strategies. This raises the questions of an organization’s ability to pivot.

Sales pitches 91

Sales pitches Pharmaceutical Physicians Pharma 91

Clarity Engagement Solutions

APRIL 26, 2021

Aspirational phrases like “partnership value” and “patient-centric approaches” have seeped their way into the planning conversation for years but with marginal impact on most product-focused launch strategies. This is not a bad thing, but it raises the question of an organization’s ability to pivot.

Sales pitches 91

Sales pitches Pharma Healthcare Healthcare 91

Rep-Lite

APRIL 3, 2024

Understanding Physician Needs: Instead of pushing a one-size-fits-all approach, ethical sales representatives take the time to understand the specific needs of each healthcare provider and their patients. Tailoring product recommendations to individual patient circumstances promotes ethical practice.

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Pharma Marketing Network

JUNE 11, 2020

I landed on John Mack’s blog, as I’ve done many, many times in the past to look up something. What do you what are you doing with the blog? I was at Physicians Online at the time. I didn’t ask them to make a blog about it or anything, go back to the FDA, you thought about wearing the Hawaiian shirt.

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