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The Role of Certified Pharmaceutical Representatives in the Shifting Sales Landscape

Pharmaceutical Representative Training

JUNE 22, 2024

Ethical Conduct: In pharma sales, ethical conduct and behavior is crucial. Ethical conduct helps maintain the company’s integrity and foster trust with HCPs and patients. Ethical marketing is essential to maintain the trust and integrity within the industry.

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Sales Pharmaceutical Ethics Pharmaceutical Sales 52
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The Traditional Pharma Model Isn’t Working – It’s Time to Evolve!

PharmaKinnex

AUGUST 23, 2022

Are Pharma Sales Representatives “Over?” On April 18, 2002, the Pharmaceutical Research and Manufacturers of America (PhRMA) adopted a new marketing code to govern the pharmaceutical industry’s relationships with physicians and other health care professionals…” – AMA Journal of Ethics.

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Pharma Sales Sales Strategy Marketing 52
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