Impetus Digital

MARCH 15, 2024

Emerging biopharma companies are responsible for over 70% of these products (up 20 percentage points from 2017) while Big Pharma has seen a declining share of the oncology pipeline, at only around 20% of products currently under development (down 15 percentage points from 2017).

Recruitment 78

Recruitment Patients Healthcare Provider Healthcare 78

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. 2 The percentage of healthcare providers willing to see pharmaceutical company reps in person had declined from 67% in 2018 to 54% in 2019. Fierce Healthcare.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

Clarify Health

MAY 19, 2020

Any misstep in terms of pricing, reimbursement, or marketing could mean delays in providing therapies to the patients who need them most. Customer conversion and product uptake have largely depended upon live interactions between treating physicians and biopharma representatives (e.g., sales, medical science liaisons, etc.).

Biopharma 52

Biopharma Physicians Marketing Patients 52

PM360

JANUARY 24, 2025

Is it the secret to harmonizing pharma marketing and sales? In the pharmaceutical sector, this evolved further with privacycompliant data enrichment, enabling hyper-personalized messaging for healthcare providers (HCPs). Omnichannel strategies dont just enhance HCP experiences, they empower sales teams, too. References 1.

Marketing 52

Marketing Sales Pharmaceutical CRM 52

PM360

DECEMBER 14, 2023

Moderna Joins CEPI Pandemic Preparedness Mission After making its debut in the pharma market during the COVID-19 pandemic, Moderna is preparing for the next pandemic. The pharma company has joined the Coalition for Epidemic Preparedness Innovations (CEPI) in a partnership that aims to shorten vaccine development timelines down to 100 days.

Physicians 52

Physicians Pharma Medical Patients 52

Pharmaceutical Representative Training

JANUARY 29, 2025

The existence of biosimilars is meant to address both the cost and access of biologics in the healthcare industry. [1] Newer or less prominent manufacturers will struggle the most with these challenges, but there are teams with the experience and tools to overcome these obstacles and get more biosimilars into the pharma market.

Marketing 52

Marketing Healthcare Healthcare Physicians 52

Clarivate

APRIL 24, 2023

These developments, together with Walgreens’ recent rollout of Health Corners that help patients manage chronic conditions and its October 2022 announcement that it would fully acquire CareCentrix (a platform that coordinates post-acute and home care), underscore Walgreens’ plans to become a leading healthcare provider.

Healthcare 89

Healthcare Healthcare Marketing Physicians 89

PM360

OCTOBER 22, 2024

DANNY SIGURDSON CEO and Founder Courier Health To effectively engage patients and prescribers to improve overall adherence to prescribed medication regimens, biopharma companies first need the visibility and full context of where a patient stands in their treatment journey. Support healthcare providers in a real and personal way.

Education 52

Education Side effects Medical Patients 52

PM360

AUGUST 24, 2023

Each of their trailblazing efforts result in much more than personal or organization success, it results in better quality of life for patients, better care options for healthcare providers, and happier and healthier people around the world.” Weiss has also made substantial efforts to give back to the community at large.

Marketing 52

Marketing Pharmaceutical Healthcare Healthcare 52

PM360

JUNE 11, 2022

Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. Patients want to know other patients are involved in what pharma is doing. Learn how pharma is involving them. They want to hear about those patients’ experiences.

Patients 59

Patients Pharma Education Media 59

PM360

APRIL 22, 2024

With an ever- increasing demand for their time and attention, it is more difficult than ever for biopharma representatives to convey their message to the physician audience. In one survey, only 12% of HCPs said they felt biopharma companies are very effective at providing HCP education and training to them.

Education 59

Education Physicians Healthcare Healthcare 59

Clarivate

FEBRUARY 28, 2023

In recent years, we’ve seen an increase in awareness among healthcare providers and better diagnosis of rare diseases, leading to improved access to care for patients with these uncommon conditions. Learn more about the Clarivate real world data offering here.

Patients 98

Patients Prescription Pharmacology Healthcare 98

Silver Line CRM

SEPTEMBER 24, 2020

Through contracting with pharmaceutical and biotech companies, VMS BioMarketing provides clinical educator solutions focused on empowering healthcare providers and patients through product support, education, and training. Reading time: 4 minutes A patient support network isn’t made up of just doctors or nurses.

Education 52

Education Healthcare Healthcare Patients 52

Clarivate

MARCH 14, 2024

Manufacturers, healthcare providers, and consumers alike face the need to quickly adapt. A chance to innovate: Global health impacts our world and there are various stakeholders making choices, from manufacturers to healthcare providers and patients. Impending change affords an opportunity for innovation.

Pharmaceutical 52

Pharmaceutical Manufacturing Food Healthcare Provider 52

PM360

JUNE 24, 2024

For example, a biopharma may want to track the improvement in patient adherence to a therapy pre- and post-launch of a PSP across regions to gauge its impact. Additionally, ensuring healthcare providers are aware of and can easily enroll patients in manufacturer cost-saving programs may be vital to patient affordability of treatment.

Patients 118

Patients Education Healthcare Healthcare 118

MedCity News

FEBRUARY 11, 2025

The future of healthcare will be one where technology doesn’t just serve the industry but genuinely improves the lives of individuals, transforming how we interact with medical data, healthcare providers, and our personal well-being.

Healthcare 273

Healthcare Healthcare Pharma Healthcare Provider 273