Biopharma CRM Doctors 
PM360
SEPTEMBER 21, 2023
This “synchronization” helps biopharmas such as Pfizer maximize marketing and field efforts across their organizations to improve engagement with healthcare professionals (HCPs). However, many biopharmas fail to synchronize engagement and digital touchpoints in a timely manner for 73% of HCPs. References: 1.
PM360
NOVEMBER 27, 2023
I recently sat down with Erica Taylor, PhD, Vice President and Chief Marketing Officer at Genentech, to talk about the future of biopharma marketing and creating more meaningful content. This includes initiatives such as modular content and customer relationship management (CRM) integration to create what we need for a marketing foundation.
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Silver Line CRM
SEPTEMBER 24, 2020
Reading time: 4 minutes A patient support network isn’t made up of just doctors or nurses. VMS biopharma clients expect them to move quickly — and to do so, the company saw an opportunity to streamline processes, drive efficiencies, and make it more seamless for its team to work together. .
PM360
JANUARY 24, 2025
This controlled ecosystem ensures that the AI assistant only pulls from MLR-approved materialssuch as clinical papers, package inserts, and core visual aids, as well as CRM and NBA insightsproviding reliable, upto-date responses. Controlled: Operate in a walled garden referencing only approved and accurate information.
Veeva
AUGUST 15, 2021
Veeva OpenData provides additional insight into registrars and new doctors. Some of the largest pharmaceutical companies in the world, as well as emerging biopharma, use Veeva OpenData to increase field force effectiveness, boost productivity and enhance customer engagement. 43% said they do not have robust data management processes.
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