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Navigating the Challenges of Biopharma Product Launches: A Blueprint for Success

PM360

Embarking on the journey from product development to market success in the biopharma industry is no small feat. The landscape is highly competitive with new prescription medications launching worldwide each year. However, this journey is fraught with challenges as revealed by an in-depth analysis.

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Defining Biotech Success in a Challenging Fundraising Environment

PM360

With 2024 on the horizon, many in the biopharma space are taking stock of 2023 and what the current environment means for their potential success next year. This allows for a complementary portfolio fit without the kind of competitive overlap that comes under regulatory scrutiny from the FTC.

Biopharma 111
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Pharma is placing bigger bets on fewer, more strategic assets and platforms

Clarivate

As companies face the prospect of major revenue challenges over the next few years, securing inorganic growth through strategic alliances is increasingly attractive. As a result, 2023 saw an upsurge in merger and acquisition (M&A) and deal activity. A prime example of strategic spending is Merck & Co./MSD,

Pharma 59
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CureVac gets an early date in Covid-19 vaccine patent case with Pfizer/BioNTech

Pharmaceutical Technology

The result was a plethora of patient infringement lawsuits , with several cases being filed that included Moderna, Pfizer/BioNTech, Alnylam Pharmaceuticals, Arbutus Biopharma, and Genevant Sciences on different sides of the court. With the emergence of vaccines came accusations of technology encroachment amongst biotech companies.

Biopharma 116
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One Size Doesn’t Fit All for Access to Emerging Markets

PM360

While the global biopharma industry retains its huge dependence on the U.S. This should, at least in theory, make them an appealing target for biopharma companies looking to expand beyond the hugely competitive markets of the U.S., market, emerging markets present great opportunities for biotech and pharmaceutical companies.

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Improve Your Health, Meet in Person

PM360

Biopharma should pay special attention to this. Biopharma companies that bring patients together in-person can create a sense of belonging and support that is often missing in the digital realm. Social Connections and Mortality from all Causes and from Cardiovascular Disease: Prospective Evidence from Eastern Finland.”

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Why Sales Representatives Should Deviate from Call Plans

The Marketing Advantage

We at The Marketing Advantage have been designing call plans based on sales, opportunity, potential, maintenance and growth for the biopharma industry for over 30 years. In fact, in one case, the prescriber was the spouse of a competitive sales representative. Why Don’t Sales Representatives Follow Call Plans?

Sales 40