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While persistently iterating for optimal solutions, I’ve also noticed the opportunities for improvement with counterparts in the B2B space. More specifically, their failure to apply a more comprehensive approach to their salesstrategies. In comparison, B2B campaigns lack the collaboration required.
While persistently iterating for optimal solutions, I’ve also noticed the opportunities for improvement with counterparts in the B2B space. More specifically, their failure to apply a more comprehensive approach to their salesstrategies. In comparison, B2B campaigns lack the collaboration required.
Bryan Neale and Bill Caskey, The Advanced Selling Podcast Advanced Selling podcast Listen on : iTunes and Spotify Bryan Neale is an expert sales trainer, and Bill Caskey is an author, speaker, and founder of Sales Leadership Academy. He provides practical B2Bsales advice to help you earn a higher income.
Although it may be tempting to position you and your company as the hero of this story, that’s actually not the most effective sales tactic. In B2Bsales, the hero should ideally be one of your clients, with whom the prospect can identify. Even in B2Bsales, your prospects are still human and can respond well to a good joke.
Accessing Decision-Makers In B2Bsales, getting to the decision maker is one of the big challenges salespeople grapple with. Traditionally, B2B salespeople have approached sales by casting the proverbial wide net.
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