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Business-to-business (B2B) prospecting is the pillar of lead generation. However, B2Bsales prospecting strategy is not as easy as it sounds. According to Technology Advice , 70% of marketers at B2B companies reported that “improving lead quality” was the primary concern.
Each episode covers a unique aspect of sales, from cold-calling strategies to effective time management. ” Listen to the Advanced Selling Podcast for valuable advice on B2Bsales topics, like building client relationships, closing deals, maintaining sales momentum, and more.
Internal Challenges What internal factors prevent field sales teams from doing their jobs? Survey respondents in both salesmanagement and representative roles explain the obstacles they face. Sales reps and salesmanagers have different jobs. We will be covering turnover and retention in a later section.
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