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18 Ways To Improve B2B Sales Lead Generation

Spotio

An effective B2B sales lead generation program will propel your company forward. According to a recent study, 61% of B2B marketers say that lead generation is their top challenge. First, sales and marketing teams need to work together to generate and vet quality leads. Search B2B Lead Databases. Attend Trade Shows.

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B2B Sales Strategy: 9 Key Steps For Success

Spotio

B2B sales is different than it was a few years ago. There are more decision-makers for sales reps to meet and touchpoints for them to navigate through than ever before. These things lead to longer sales cycles. Here are a few stats to prove the complexity of modern B2B sales: There are now an average of 6.8

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12 Essential Sales Challenges and How To Overcome Them

Integrity Solutions

As we note in our book, Listen to Sell , “It can be easy to feel that given the right factors—the market, the product, the tools, the data, the competition, a natural sales ability—selling would be easier, and success would be inevitable.” Many variables come into play.

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