article thumbnail

Pharma Marketing Resources

Pharma Marketing Network

Customer Relationship Management (CRM) Systems Pharma marketers need robust CRM systems to manage interactions with HCPs, track engagement, and personalize outreach efforts. Platforms like Salesforce Health Cloud and Veeva Systems help teams organize data, automate communication, and improve relationship management.

article thumbnail

EXPERT on Call: AI, Health Data, and Omnichannel

PM360

A robust customer relationship management (CRM) system with ML and AI capabilities is essential for managing and executing these automated efforts. Automating Engagement for Better Results Automation makes it easier to keep marketing efforts relevant and responsive by streamlining outreach and ensuring timely follow-ups.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Elevating Sales Performance

Contrarian Sales Techniques

Customer Relationship Management and Data Analysis As a professional sales rep, I understand the importance of building and maintaining strong relationships with clients. However, the process of managing and analyzing customer data can be time-consuming and complex.

Sales 52
article thumbnail

The Evolution of Analytics in CRM: Trends and Best Practices for 2025 and Beyond

Close-Up CRM

As the world of Customer Relationship Management continues to change at breakneck speed, analytics, and business intelligence (BI) have become critical components for organizations seeking to gain a competitive edge.

CRM 52
article thumbnail

Best Healthcare Data Analytics Tools in the Market

Medico Reach

This article looks at four of the most prominent solutions available. Now, the tools designed for the ‘Providers’ and ‘Payers’ blend analytics, Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) systems. Let’s dive right in! IBM’s SPSS Software Suite.

article thumbnail

Personalizing Sales with Technology

Contrarian Sales Techniques

In this article, I'll be sharing my personal tips for using technology to enhance and personalize your sales approach. One of the most effective ways to use technology to personalize your sales approach is by using customer relationship management (CRM) software.

Sales 52
article thumbnail

How AI Relationship Intelligence Boosts Medical Sales

Salesforce

Today’s medical sales reps are spending countless hours poring over social media, news articles, industry websites, and other sources, reading anything they can get their hands on to find good prospects.