Pharma Marketing Network

APRIL 3, 2025

This article dives deep into how patient marketing has changed, whats driving this transformation, and what strategies are leading the way for 2025 and beyond. By doing so, they position themselves not only as product promoters but as trusted partners in patient care. FAQs What is patient marketing in pharma?

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Marketing Patients Pharma Media 52

Pharma Marketing Network

APRIL 25, 2025

This article explores whether Referral Marketing can truly thrive in pharma and how it must evolve to deliver results in a tightly regulated and complex ecosystem. This includes sponsoring condition-specific communities, providing co-pay cards, and incentivizing educational outreach rather than direct product promotions.

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Marketing Pharma Education Patients 52

Pharma Marketing Network

FEBRUARY 5, 2025

Instead of lengthy articles, consider: Infographics summarizing clinical trial results. Pharma brands have a responsibility to provide educational and empathetic content while avoiding direct product promotion. Engage in scientific dialogues by sharing white papers and expert opinions. Short video clips with expert insights.

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Pharma Marketing Network

JANUARY 7, 2025

Without effective strategies, even the best products can stall. This article explores top strategies that can help you lead with confidence and achieve executive success in 2025. From detailed product information to open dialogue about potential side effects, transparency fosters trust and credibility.

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Pharma Marketing Network

JUNE 11, 2020

Don Langsdorf (EHS): Shameless promotion, shameless product promotion. John Mack (PG): But well, you know, one thing I noticed when starting the newsletter, the newsletter would have articles that were like 1500-2000 words. Don Langsdorf (EHS): Little sound bites instead of full article, right?

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