PM360

JULY 18, 2023

The judging panel consists of individuals who span across the entertainment and healthcare sectors including celebrities and producers as well as life sciences and media executives. We are thrilled to partner with Digital Health Networks on the exciting launch of The CINEHEALTH Awards.

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Pharma Marketing Network

APRIL 17, 2025

Digital marketing has already transformed how healthcare professionals (HCPs) and patients discover and engage with drug brands. Internal reports from Pharma Marketing Network indicate that brands with a robust digital infrastructure were better positioned to absorb TV budget reductions and maintain engagement levels.

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Infuse Medical

OCTOBER 21, 2024

VR healthcare training is fast becoming popular in the medical sector and is transforming the way that doctors are taught and educated. Introduction to VR in healthcare Virtual reality medical education is the use of VR technology to create virtual settings where healthcare professionals may practice and refine their abilities.

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Pharma Marketing Network

MARCH 11, 2025

Which platforms provide valuable insights for reaching healthcare professionals (HCPs) and patients? Digital platforms provide a way to streamline outreach efforts, measure campaign performance, and engage with both healthcare professionals and patients. Join the Pharma Marketing Network community on Linkedin.

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Pharma Marketing Network

MARCH 13, 2025

For more insights into pharma marketing shifts, visit Pharma Marketing Network. Social Media Advertising : Platforms like Facebook, Instagram, and LinkedIn allow precise audience segmentation, targeting patients and healthcare professionals separately. Lookalike audience targeting based on aggregated healthcare behaviors.

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Pharma Marketing Network

APRIL 16, 2025

Imagine launching a brand campaign without guessworkwhere your message reaches the right healthcare professional at the right time on the right channel. In this article, we explore how data-driven marketing empowers pharma brands to be more precise, predictive, and effective in their outreach efforts.

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Pharma Marketing Network

APRIL 20, 2025

In todays complex healthcare ecosystem, the term Big Pharma has become both a cultural catchphrase and a marketing dilemma. This article explores the nuances of how this label affects pharmaceutical marketing and what brands can do to respond strategically. Introduction Is Big Pharma a villainous label or a misunderstood brand?

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Pharma Marketing Network

MARCH 24, 2025

The Pharma Marketing Network offers deep dives into trends, case studies, and tactical marketing guidance tailored for pharma marketers. Shows like MM+M’s “The Podcast” or “PharmExec Podcast” offer weekly insights from thought leaders across healthcare and pharma marketing.

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Pharma Marketing Network

MARCH 20, 2025

Introduction The pharmaceutical industry faces unique challenges in digital marketing, especially when it comes to reaching healthcare professionals (HCPs) and patients effectively. Due to long decision-making cycles in healthcare, repeated exposure through retargeting helps reinforce brand awareness and engagement.

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Pharma Marketing Network

MARCH 18, 2025

Translate Complex Science into Engaging Marketing Messages One of the biggest challenges in marketing pharma is simplifying complex medical information for healthcare professionals (HCPs) and patients. Expanding your professional network can open doors to new opportunities, mentorship, and industry insights.

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Pharma Marketing Network

APRIL 15, 2021

The post 6 Digital Tools at the Center of Healthcare Digitalization [INFOGRAPHIC] appeared first on Pharma Marketing Network.

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Pharma Marketing Network

APRIL 12, 2025

In this article, well explore powerful SEO strategies aligned with pharma marketing trends that your competitors are already usingso you can get ahead and stay there. That means you cant just rank with product pagesyou need pages that answer real patient and HCP (healthcare professional) queries. Another major change?

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Pharma Marketing Network

APRIL 16, 2025

In the ever-evolving healthcare landscape, especially in 2025, content marketing strategies have moved from optional to mission-critical for pharma brands. Articles on Pharma Marketing Network have been tracking this evolution, underscoring how data-informed content can fuel both awareness and behavioral change.

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Pharma Marketing Network

MARCH 17, 2025

With healthcare providers (HCPs) and patients engaging across multiple digital and offline touchpoints, pharma brands that fail to adapt risk losing valuable market share. This article explores why omnichannel marketing is critical for pharma success and how you can implement it effectively. This content is not medical advice.

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Pharma Marketing Network

APRIL 18, 2025

Pharma Marketing Network (PMN) offers exactly that: a dynamic, intelligence-driven platform tailored to the unique demands of pharmaceutical marketing professionals. You can explore their regularly updated features at Pharma Marketing Network. Its not just a news sourceits a knowledge engine. Absolutely. How often is PMN updated?

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Pharma Marketing Network

MARCH 6, 2025

Social media advertising now plays a crucial role in reaching healthcare professionals (HCPs) and patients , allowing pharma brands to engage, educate, and build trust like never before. The Digital Shift in Healthcare 70% of HCPs use social media for professional purposes , including medical education and networking.

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Pharma Marketing Network

DECEMBER 4, 2024

As we approach 2025, emerging trends are reshaping how the industry engages with patients and healthcare providers. In this article, we’ll explore 10 innovative trends in pharma marketing that can set you up for success in this rapidly evolving landscape. Personalized Healthcare Campaigns One-size-fits-all marketing no longer works.

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Pharma Marketing Network

MARCH 16, 2025

CPC can be highly effective when used in the right context and channelsespecially when leveraging trusted endemic platforms like EHSs publisher network or native advertising options like Tap Native. For more pharma marketing insights, visit Pharma Marketing Network. Why CPC Is Effective for Targeting Healthcare Professionals 1.

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Pharma Marketing Network

APRIL 4, 2025

Thats why referral marketing is gaining traction among pharmaceutical brands looking to increase engagement with both healthcare professionals and patients. This article explores the evolving role of referral marketing in pharma, unpacking its mechanics, benefits, compliance considerations, and future outlook.

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Pharma Marketing Network

OCTOBER 23, 2024

Building a strong network in the pharmaceutical industry is no longer optional—it’s essential. LinkedIn, the world’s largest professional networking platform, offers an incredible opportunity for pharma professionals to connect, collaborate, and grow their careers. A well-optimized profile is crucial for building your network.

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Pharma Marketing Network

APRIL 3, 2025

For pharma marketing executives and brand teams, understanding this evolution is essential to remaining competitive and compliant in a rapidly shifting healthcare environment. This article dives deep into how patient marketing has changed, whats driving this transformation, and what strategies are leading the way for 2025 and beyond.

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Pharma Marketing Network

OCTOBER 9, 2024

In the rapidly evolving pharmaceutical industry, building a robust pharma network is crucial for companies aiming to expand their influence and stay competitive. A well-connected network can facilitate the dissemination of information, enhance collaborative efforts, and ultimately drive growth.

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Pharma Marketing Network

MARCH 19, 2025

Introduction In the highly regulated pharmaceutical industry, audience engagement is more than just a marketing goalit is a necessity for building trust with healthcare professionals (HCPs) and patients. This article explores effective audience engagement strategies tailored for pharma marketers, focusing on both HCPs and patients.

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PM360

JANUARY 24, 2025

Swoop Announces Merge with MyHealthTeam Swoop, an AI-driven healthcare marketing company, has acquired MyHealthTeam, creator of one of the largest patient social networks in the United States. Accreditation is designed to assess the quality of clinical services provided to payers, manufacturers, and healthcare providers.

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Pharma Marketing Network

JULY 19, 2023

Here are some examples of how pharmaceutical companies can align their brand values with high-impact healthcare sponsorships: Sponsoring research: Pharmaceutical companies can sponsor research into new drugs and treatments for diseases. This could help to improve the lives of patients and make a real difference in the world.

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Pharma Marketing Network

MARCH 27, 2025

The increasing integration of platforms like LinkedIn, X (formerly Twitter), YouTube, and even TikTok has dramatically shifted how pharma brands engage with healthcare professionals (HCPs), patients, and caregivers. To see how pharma teams are responding to these challenges, read more on Pharma Marketing Network.

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PM360

NOVEMBER 9, 2023

Award-winning health and wellness advertising agency AbelsonTaylor Group received the inaugural ACE Aspire Award for its employee Psychological Safety Initiative from the Healthcare Businesswomen’s Association (HBA). The Award was presented yesterday at the HBA Annual Conference in Chicago. The HBA’s ACE (Advancement. Commitment. Engagement.)

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Clarivate

APRIL 24, 2023

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes. CVS’ bid for Oak Street is in keeping with nearly two decades of evolution toward becoming an integrated payer and provider.

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Pharma Marketing Network

MARCH 17, 2025

For expert guidance on pharma marketing trends, visit Pharma Marketing Network. Publishing peer-reviewed articles featuring industry experts. Using influencer-driven content on professional networks like LinkedIn. For more insights on pharma digital advertising, visit Pharma Marketing Network.

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Pharma Marketing Network

JANUARY 11, 2025

Imagine SEO as a roadmap guiding patients and healthcare professionals to the information they need about your products. Include branded drug names, trending healthcare terms, and specific conditions. For instance, articles like How Stelara Works for Crohns Disease can establish authority and provide value.

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Pharma Marketing Network

APRIL 9, 2025

This article is designed to help pharma marketing executives and marketing teams understand the latest digital trends, leverage technology for strategic advantage, and future-proof their brand strategies. In a competitive healthcare economy, knowing how to thrive digitally is just as important as the science behind the product.

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Pharma Marketing Network

APRIL 3, 2025

This article explores the benefits, barriers, and strategic roadmap for cross-platform PPC reporting tailored to pharma campaigns. Are you capturing NPI data from healthcare providers? According to Pharma Marketing Network, increasing the transparency of multichannel campaigns can drive both performance and compliance.

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Pharma Marketing Network

MARCH 10, 2025

Introduction Social media advertising has become an essential part of pharmaceutical marketing, offering direct access to healthcare professionals (HCPs), patients, and caregivers. This article explores how to develop and optimize paid social media campaigns that drive engagement while staying compliant.

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Pharma Marketing Network

OCTOBER 14, 2024

In the ever-evolving landscape of pharmaceutical marketing, the traditional methods of reaching healthcare professionals and consumers are gradually being supplemented by innovative digital strategies. This approach not only enhances the credibility of the message but also increases the likelihood of adoption by the intended audience.

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PM360

APRIL 4, 2025

As network agencies navigate uncharted territoriesmerging, rebranding, mounting margin pressures, and laying off thousandsthey are being forced to spend time and energy on things other than serving clients and growing their talent base. Being nimble and responsive arent differentiators, theyre the price of entry.

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Pharma Marketing Network

MARCH 31, 2025

This article explores the top trends, technologies, and targeting strategies shaping the future of pharmaceutical marketing. Data-Driven Personalization for HCPs and Patients Todays healthcare professionals expect tailored experiences, not one-size-fits-all promotions. For any health issues, always consult a healthcare professional.

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Pharma Marketing Network

JANUARY 9, 2025

This article dives into actionable insights and proven strategies tailored for executives like you. Building a Strong Pharma Marketing Network Success in the pharmaceutical world often mirrors the strength of your network. But how do you build and nurture this network effectively?

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