PM360

NOVEMBER 9, 2023

Award-winning health and wellness advertising agency AbelsonTaylor Group received the inaugural ACE Aspire Award for its employee Psychological Safety Initiative from the Healthcare Businesswomen’s Association (HBA). The Award was presented yesterday at the HBA Annual Conference in Chicago. The HBA’s ACE (Advancement. Commitment. Engagement.)

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Clarivate

APRIL 24, 2023

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes. CVS’ bid for Oak Street is in keeping with nearly two decades of evolution toward becoming an integrated payer and provider.

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Impetus Digital

OCTOBER 29, 2024

A version of this article was previously published on PharmaPhorum. It is easy to assume that healthcare providers (HCPs) all want to go back to in-person meetings after having been confined to Zoom and Microsoft Teams meetings during the pandemic years. appeared first on Impetus Digital.

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Healthcare Success

JULY 1, 2024

As societal norms shift and conversations become more open, healthcare organizations must recognize the need to engage with sensitive healthcare topics to better serve their communities. But how can healthcare organizations ensure their campaigns are successful and engage the right audiences?

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Pharma Marketing Network

OCTOBER 14, 2024

In the ever-evolving landscape of pharmaceutical marketing, the traditional methods of reaching healthcare professionals and consumers are gradually being supplemented by innovative digital strategies. This approach not only enhances the credibility of the message but also increases the likelihood of adoption by the intended audience.

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Rep-Lite

JUNE 5, 2024

The power of networking can be used to foster strong connections, and it is at this point medical sales recruiters gain a significant edge in attracting and securing the best candidates. At Rep-Lite, we understand the importance of building a robust network. Connect With Rep-Lite Today!

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Pharma Marketing Network

MARCH 23, 2021

The post Digital Tools at the Center of Healthcare Digitalization appeared first on Pharma Marketing Network.

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Healthcare Success

JULY 15, 2024

This blog post offers a five-step guide to performing an SEO competitor analysis for healthcare organizations. As more B2C companies enter the healthcare market, it’s essential to identify your online competitors regularly, paying close attention to consumer-based businesses. Ready to dive in? But beware.

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Pharma Marketing Network

APRIL 2, 2021

The AI in Healthcare Virtual Summit focused on AI methods and tools that are set to transform healthcare, medicine, and diagnostics along with the latest applications within the industry. . The post Key Sessions From the AI in Healthcare Virtual Summit appeared first on Pharma Marketing Network.

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PM360

MAY 17, 2023

Digital Health Networks , a global leader in healthcare-focused original content production and OTT streaming, announces the inaugural CINEHEALTH International Film and Video Festival where “The CINEHEALTH Awards” will be presented in the following categories: Feature Films, TV episodic series, short-form videos, social media, and TikTok reels.

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Pharma Marketing Network

OCTOBER 13, 2021

At the 7 th Advancing Women’s Leadership Skills & Opportunities in Pharma & Healthcare conference, top executives from across the pharmaceutical industry gathered to share their personal stories of success and perseverance to educate and inspire the next generation of female leaders. Build Your Network. Abbott, Ph.D.,

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Pharma Marketing Network

MAY 12, 2021

Reaching healthcare professionals can certainly be challenging…especially with the disruption in the pharma marketing ecosystem caused by COVID-19. With medical knowledge doubling every few months and practitioners feeling burnt out, the question is…how do you get your message to reach healthcare practitioners?

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Pharma Marketing Network

OCTOBER 27, 2021

The healthcare burden continues to increase and the complexity continues to grow. By definition, digital platforms seek to capitalize on network effects so that as new parties join the participant group, it becomes more valuable for everyone involved. Platform businesses rely on networks of users.

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Healthcare Healthcare Networking Government 59

Pharma Marketing Network

DECEMBER 13, 2024

Table of Contents Sr# Headings 1 Introduction 2 The Evolution of Healthcare Advertising 3 Top Healthcare Advertising Strategies 4 Harnessing Digital for Pharma Success 5 Conclusion Introduction Healthcare advertising has never been more dynamic, especially in the pharma world. Top Healthcare Advertising Strategies 1.

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PM360

OCTOBER 11, 2023

Healthware to seamlessly integrate with EVERSANA INTOUCH; shifting from established joint venture to scaled global operation With more than 150 employees and multiple offices across Italy, Finland, and the United Kingdom, Healthware will seamlessly merge with EVERSANA’s global agency network, EVERSANA INTOUCH.

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PM360

SEPTEMBER 22, 2023

The Creative Floor Healthcare Awards , celebrated the world’s best health and wellness creative work, agency talent, and clients yesterday at its 10 th -year anniversary party. Area 23 won the Most Awarded Agency and IPG Health won the Most Awarded Network. 21Grams took home Best Communications Agency.

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Impetus Digital

JUNE 28, 2024

Learn from our expert speakers about the latest best practices for planning, co-developing, and reviewing publications and other medical materials such as peer-reviewed journal articles and consensus papers, conference abstracts and posters, educational slide decks, and more. Can’t make one of the live webinars?

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Pharma Marketing Network

JULY 27, 2022

It is too soon to say if the healthcare industry is on the verge of adopting a retail-style customer focus, however, if we learned anything from the pandemic, it is that patients now realize so much more is possible. How will healthcare respond? Sunny White. The IMPORTANCE of PHARMACOVIGILANCE Safety Monitoring of Medicinal Products.

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Impetus Digital

JUNE 17, 2024

A version of this article was previously published in the Journal of mHealth. In this article, we take a look at 10 of the hottest trends in medical education and learning programs. The days of cookie-cutter medical education sessions and unengaging, didactic data presentations are–mostly–over.

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Pharma Marketing Network

DECEMBER 10, 2024

In the ever-evolving healthcare marketing landscape, video advertising has emerged as a highly effective and influential medium for both publishers and advertisers. From capturing attention to driving conversions, video has become an essential tool in healthcare advertising.

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Pharma Marketing Network

JULY 12, 2023

This article was produced with the assistance of artificial intelligence. Please always check and confirm with your own sources, and always consult with your healthcare professional when seeking medical treatment. By following these tips, you can help ensure that you’re getting accurate and reliable health information online.

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Pharma Marketing Network

OCTOBER 29, 2024

In today’s fast-paced digital world, healthcare digital marketing is no longer optional for pharma brands—it’s essential. Connecting with patients, healthcare providers, and caregivers online builds trust, enhances engagement, and strengthens brand loyalty.

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Pharma Marketing Network

OCTOBER 17, 2024

In an increasingly competitive pharmaceutical landscape, the significance of healthcare branding has never been more pronounced. This article delves into the essence of healthcare branding and explores strategic approaches for pharma marketing, emphasizing the importance of digital platforms and the measurement of branding impact.

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Pharma Marketing Network

JULY 12, 2023

If you’re targeting healthcare professionals, you’ll need to use different platforms than if you’re targeting patients. Facebook: Facebook is a popular social media platform that can be used to connect with patients and healthcare professionals. This article was produced with the assistance of artificial intelligence.

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Infuse Medical

MARCH 22, 2024

Healthcare training is a crucial aspect of maintaining high standards in patient care and ensuring the competence of medical professionals. This article explores how VR can revolutionize healthcare training, leading to cost reductions and enhanced learning experiences. Introduction to Healthcare Training Costs A.

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PM360

SEPTEMBER 19, 2023

Digital Health Networks has announced the winners of the first annual Cinehealth International Health and Wellness Film and Video Festival. It was exciting to see Cinehealth come to life in Philadelphia and we appreciate the partnership with Digital Pharma East to make it happen,” said Jon Cody, CEO of Digital Health Networks. “I

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Pharma Marketing Network

JULY 27, 2023

Developing strong and meaningful relationships with Healthcare Professionals (HCPs) is vital for healthcare organizations, pharmaceutical companies, and medical device manufacturers alike. Compliance and Ethical Transparency: Adhering to high ethical standards is paramount in the healthcare industry.

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Pharma Marketing Network

JULY 25, 2023

Sponsorships are a powerful tool that businesses can use to amplify healthcare awareness and education. By partnering with healthcare organizations, businesses can reach a wider audience with important health information and help to promote healthy lifestyles. There are many different ways to sponsor a healthcare organization.

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Pharma Marketing Network

OCTOBER 24, 2024

In this article, we’ll cover the most important pharma trends shaping the industry and give you insights into how to capitalize on them. Websites, mobile apps, and digital ads are more than just tools—they are lifelines connecting pharma companies to healthcare professionals and patients. How can you make sure you’re ahead of the game?

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Pharma Marketing Network

NOVEMBER 15, 2024

In the fast-paced world of pharmaceutical marketing, effective marketing networking can be the golden ticket to your next career boost or major deal. Participate in Pharma-Focused Webinars Webinars are a treasure trove of insights and networking opportunities. Search for local pharma marketing groups or healthcare meetups.

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Pharma Marketing Network

MAY 3, 2023

The history of women in healthcare is a story of struggle and triumph, of discrimination and determination. Despite facing significant obstacles, they have persevered and made invaluable contributions that have shaped the face of healthcare as we know it today.

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Healthcare Healthcare Training Medicine 52

Pharma Marketing Network

NOVEMBER 7, 2024

Engaging healthcare professionals (HCPs) is both an art and a science. Understanding HCP Needs It’s easy to assume that doctors and healthcare providers want just the latest drug updates. Educational Content Is King Healthcare professionals value well-researched, credible information. But the reality is more complex.

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Pharma Marketing Network

APRIL 10, 2023

Bill Clinton: My fellow Americans, I stand here today to argue in favor of universal government-funded healthcare. This leads to higher healthcare costs for everyone, as emergency room visits and hospital stays are much more expensive than regular doctor visits. This is not only morally wrong, but it also puts a strain on our economy.

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Rep-Lite

JANUARY 11, 2024

A Clinical sales specialist in medical sales is a professional in the healthcare industry who plays a crucial role in promoting and selling medical and healthcare products or services to healthcare providers, such as hospitals, clinics, and private practices. Why Is This a Rewarding Career?

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PM360

JULY 3, 2024

Former Publicis Chief Digital Officer joins Klick to take its growing Media team into the future Klick Health today announced that healthcare media veteran Ray Rosti has been named President, Klick Media. His extensive experience and leadership in digital and healthcare marketing make him an exceptional addition to our team.

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European Pharmaceutical Review

AUGUST 1, 2022

ViiV Healthcare and the Medicines Patent Pool (MPP) have signed a new voluntary licensing agreement to increase access to cabotegravir long-acting (LA) for HIV pre-exposure prophylaxis (PrEP) in least developed, low-income, lower middle-income and Sub-Saharan African countries. Check out this article with ViiV Healthcare: .

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Pharma Marketing Network

JULY 12, 2023

They can also build stronger relationships with patients and healthcare providers. Improved patient engagement: Patient-centric marketing can help pharmaceutical companies to engage patients in their own healthcare. They can also build stronger relationships with patients and healthcare providers.

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