Pharma Marketing Network

NOVEMBER 7, 2024

Engaging healthcare professionals (HCPs) is both an art and a science. Understanding HCP Needs It’s easy to assume that doctors and healthcare providers want just the latest drug updates. Educational Content Is King Healthcare professionals value well-researched, credible information. But the reality is more complex.

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Pharma Marketing Network

OCTOBER 17, 2024

In an increasingly competitive pharmaceutical landscape, the significance of healthcare branding has never been more pronounced. This article delves into the essence of healthcare branding and explores strategic approaches for pharma marketing, emphasizing the importance of digital platforms and the measurement of branding impact.

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Pharma Marketing Network

OCTOBER 24, 2024

In this article, we’ll cover the most important pharma trends shaping the industry and give you insights into how to capitalize on them. Websites, mobile apps, and digital ads are more than just tools—they are lifelines connecting pharma companies to healthcare professionals and patients. How can you make sure you’re ahead of the game?

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Impetus Digital

OCTOBER 29, 2024

A version of this article was previously published on PharmaPhorum. It is easy to assume that healthcare providers (HCPs) all want to go back to in-person meetings after having been confined to Zoom and Microsoft Teams meetings during the pandemic years. appeared first on Impetus Digital.

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PM360

MAY 17, 2023

Digital Health Networks , a global leader in healthcare-focused original content production and OTT streaming, announces the inaugural CINEHEALTH International Film and Video Festival where “The CINEHEALTH Awards” will be presented in the following categories: Feature Films, TV episodic series, short-form videos, social media, and TikTok reels.

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Healthcare Success

JULY 1, 2024

As societal norms shift and conversations become more open, healthcare organizations must recognize the need to engage with sensitive healthcare topics to better serve their communities. But how can healthcare organizations ensure their campaigns are successful and engage the right audiences?

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Healthcare Success

JULY 15, 2024

This blog post offers a five-step guide to performing an SEO competitor analysis for healthcare organizations. As more B2C companies enter the healthcare market, it’s essential to identify your online competitors regularly, paying close attention to consumer-based businesses. Ready to dive in? But beware.

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PM360

OCTOBER 11, 2023

Healthware to seamlessly integrate with EVERSANA INTOUCH; shifting from established joint venture to scaled global operation With more than 150 employees and multiple offices across Italy, Finland, and the United Kingdom, Healthware will seamlessly merge with EVERSANA’s global agency network, EVERSANA INTOUCH.

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Pharma Marketing Network

OCTOBER 17, 2024

These trends are not only transforming how pharmaceutical companies engage with healthcare professionals and patients but also shaping the future of healthcare delivery. This article explores the top pharma marketing trends that are set to redefine the landscape in the coming years.

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Pharma Marketing Network

OCTOBER 9, 2024

In the rapidly evolving landscape of pharmaceutical marketing, mobile advertising solutions have emerged as a pivotal tool for reaching both patients and healthcare professionals. As the healthcare industry becomes more digitized, mobile platforms offer a unique opportunity to engage with patients and healthcare professionals in real time.

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Pharma Marketing Network

OCTOBER 8, 2024

In an ever-evolving industry like healthcare, building a robust brand strategy is no longer optional but essential for pharma marketers. As healthcare continues to integrate with technology, pharma marketers must navigate these changes adeptly to develop a winning healthcare brand strategy.

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PM360

JULY 3, 2024

Former Publicis Chief Digital Officer joins Klick to take its growing Media team into the future Klick Health today announced that healthcare media veteran Ray Rosti has been named President, Klick Media. His extensive experience and leadership in digital and healthcare marketing make him an exceptional addition to our team.

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Referral MD

APRIL 9, 2024

In the rapidly evolving healthcare landscape, professionals continuously seek innovative solutions to enhance efficiency, reduce unnecessary costs, and, most importantly, improve patient outcomes. These referrals can burden the healthcare system, increase patient wait times, and inflate healthcare costs.

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Infuse Medical

MARCH 22, 2024

Healthcare training is a crucial aspect of maintaining high standards in patient care and ensuring the competence of medical professionals. This article explores how VR can revolutionize healthcare training, leading to cost reductions and enhanced learning experiences. Introduction to Healthcare Training Costs A.

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LEVO Health

JULY 24, 2024

Navigating the healthcare startup landscape is no easy feat. However, with the right marketing strategies, healthcare startups can significantly enhance their chances of success. However, with the right marketing strategies, healthcare startups can significantly enhance their chances of success.

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Pharma Marketing Network

JULY 25, 2023

Sponsorships are a powerful tool that businesses can use to amplify healthcare awareness and education. By partnering with healthcare organizations, businesses can reach a wider audience with important health information and help to promote healthy lifestyles. There are many different ways to sponsor a healthcare organization.

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Clarivate

APRIL 24, 2023

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes. CVS’ bid for Oak Street is in keeping with nearly two decades of evolution toward becoming an integrated payer and provider.

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Pharma Marketing Network

JULY 19, 2023

Here are some examples of how pharmaceutical companies can align their brand values with high-impact healthcare sponsorships: Sponsoring research: Pharmaceutical companies can sponsor research into new drugs and treatments for diseases. This could help to improve the lives of patients and make a real difference in the world.

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Pharma Marketing Network

JULY 19, 2023

Donating to local healthcare organizations: Pharmaceutical companies can donate money or products to local healthcare organizations to support their work and help improve access to care. Volunteering: Pharmaceutical companies can encourage their employees to volunteer their time to support local healthcare organizations.

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Scott’s Directories

JUNE 14, 2023

In the world of healthcare professionals, access to accurate and comprehensive information is crucial for both individuals seeking medical assistance and professionals looking to connect with their peers. Canada’s healthcare landscape is vast, and navigating through it can be a daunting task.

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Pharma Marketing Network

MAY 3, 2023

The history of women in healthcare is a story of struggle and triumph, of discrimination and determination. Despite facing significant obstacles, they have persevered and made invaluable contributions that have shaped the face of healthcare as we know it today.

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PM360

SEPTEMBER 19, 2023

Digital Health Networks has announced the winners of the first annual Cinehealth International Health and Wellness Film and Video Festival. It was exciting to see Cinehealth come to life in Philadelphia and we appreciate the partnership with Digital Pharma East to make it happen,” said Jon Cody, CEO of Digital Health Networks. “I

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Rep-Lite

JANUARY 11, 2024

A Clinical sales specialist in medical sales is a professional in the healthcare industry who plays a crucial role in promoting and selling medical and healthcare products or services to healthcare providers, such as hospitals, clinics, and private practices. Why Is This a Rewarding Career?

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PM360

NOVEMBER 9, 2023

Award-winning health and wellness advertising agency AbelsonTaylor Group received the inaugural ACE Aspire Award for its employee Psychological Safety Initiative from the Healthcare Businesswomen’s Association (HBA). The Award was presented yesterday at the HBA Annual Conference in Chicago. The HBA’s ACE (Advancement. Commitment. Engagement.)

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Pharma Marketing Network

APRIL 10, 2023

Bill Clinton: My fellow Americans, I stand here today to argue in favor of universal government-funded healthcare. This leads to higher healthcare costs for everyone, as emergency room visits and hospital stays are much more expensive than regular doctor visits. This is not only morally wrong, but it also puts a strain on our economy.

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MedCepts

NOVEMBER 7, 2017

The first impression made can be a crucial factor to your success as an individual, business, team, healthcare provider, sales professional, website or brand. According to an article published in Behavior and Information Technology, your website has 50 milliseconds to make a first good impression. Be sure you make a good impression!

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PM360

AUGUST 21, 2023

Digital Health Networks announced its lineup of features and audio storytelling for the Cinehealth International Health and Wellness Film and Video Festival. This year’s festival takes place live in Philadelphia at Digital Pharma East on September 12 th , followed by a virtual segment at Digital Health Networks ( www.dhn.tv ).

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Medgadget

MAY 3, 2023

AI is increasingly being used in healthcare to reduce clinician workloads and improve patient outcomes. Gary Marcus’s article on how “Deep Learning Is Hitting A Wall” highlights why. Ultimately, AI has the potential to revolutionize medical imaging and improve healthcare outcomes around the world. business unit.

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PM360

OCTOBER 16, 2024

The service includes more than 50 healthcare influencers in 14 therapeutic areas who will develop relevant and engaging content for clients. by Jack O’Brien, MM+M October 15, 2024 Share article on Twitter Share article on Facebook Share article on LinkedIn (Photo credit: Getty Images/Ignatiev).

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Pharma Marketing Network

OCTOBER 27, 2021

The healthcare burden continues to increase and the complexity continues to grow. By definition, digital platforms seek to capitalize on network effects so that as new parties join the participant group, it becomes more valuable for everyone involved. Platform businesses rely on networks of users.

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Pharma Marketing Network

APRIL 15, 2021

The post 6 Digital Tools at the Center of Healthcare Digitalization [INFOGRAPHIC] appeared first on Pharma Marketing Network.

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Pharma Marketing Network

APRIL 2, 2021

The AI in Healthcare Virtual Summit focused on AI methods and tools that are set to transform healthcare, medicine, and diagnostics along with the latest applications within the industry. . The post Key Sessions From the AI in Healthcare Virtual Summit appeared first on Pharma Marketing Network.

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Pharma Marketing Network

JANUARY 12, 2023

FAIRFIELD, NJ (12 January, 2023) – The Healthcare Businesswomen’s Association (HBA) announces the 2023 Woman of the Year, Honorable Mentor, and STAR. The HBA Woman of the Year award honors a female senior executive whose accomplishments have resulted in significant contributions to the healthcare industry. Jag Dosanjh, President, U.S.

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Pharma Marketing Network

JULY 10, 2023

Pharmaceutical marketing is the process of communicating the benefits of a pharmaceutical product to potential patients and healthcare providers. Direct-to-physician (DTP) advertising: DTP advertising is advertising that is directed to healthcare providers. This can help patients make informed decisions about their healthcare.

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Pharma Marketing Network

MARCH 14, 2023

About the HBA The Healthcare Businesswomen’s Association (HBA) is a global not-for-profit organization dedicated to furthering the advancement and impact of women in the business of healthcare. With representation in countries across the globe, the HBA serves a community of more than 75,000 individuals and 180 Corporate Partners.

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Clarify Health

OCTOBER 3, 2022

The Future of Healthcare’s Price Transparency is Here. Healthcare providers and insurers are now required to publicly disclose what they pay hospitals, doctors, and other medical providers. We’re in phase 1 of healthcare’s price transparency movement – internet data dump – but what’s next?

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Clarify Health

OCTOBER 3, 2022

Recorded Session from the 2022 Consumer Experience & Digital Health Forum The Future of Healthcare’s Price Transparency is Here. Healthcare providers and insurers are now required to publicly disclose what they pay hospitals, doctors, and other medical providers. “I think the healthcare market is probably very similar.

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