Pharma Marketing Network

JULY 19, 2023

The ability to build relationships: Digital technology allows pharmaceutical companies to build relationships with consumers and healthcare providers through social media, online communities, and other channels. This can help to increase trust and credibility and ultimately drive sales.

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Pharma Marketing Network

JULY 27, 2023

This will not only showcase your commitment to professional growth but also provide an opportunity for HCPs to network and exchange knowledge, further strengthening the bond between your organization and the healthcare community. Ensure that your organization complies with all relevant regulations and guidelines.

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Pharma Marketing Network

DECEMBER 4, 2024

As we approach 2025, emerging trends are reshaping how the industry engages with patients and healthcare providers. In this article, we’ll explore 10 innovative trends in pharma marketing that can set you up for success in this rapidly evolving landscape. Patient-Centric Marketing Patients want to feel heard.

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Pharma Marketing Network

OCTOBER 14, 2023

It involves the use of digital technology and personalized strategies to improve communication between patients and healthcare providers. Understanding Patient Engagement Patient engagement is the process of engaging patients in their healthcare journey.

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Pharma Marketing Network

MAY 3, 2023

From influencing patient behavior to shaping the way healthcare providers prescribe medications, these advertisements play a crucial role in the pharmaceutical industry. However, the effects of these advertisements are not always positive, as they can also lead to overdiagnosis, overtreatment, and higher healthcare costs.

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Clarivate

APRIL 24, 2023

These developments, together with Walgreens’ recent rollout of Health Corners that help patients manage chronic conditions and its October 2022 announcement that it would fully acquire CareCentrix (a platform that coordinates post-acute and home care), underscore Walgreens’ plans to become a leading healthcare provider.

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Pharma Marketing Network

MAY 3, 2023

This article explores some of the latest innovations in pharmaceutical marketing and their impact on the industry. Digital Transformation Digital technologies have revolutionized the way pharmaceutical companies interact with healthcare providers and patients.

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Pharma Marketing Network

OCTOBER 17, 2024

This article delves into the essence of healthcare branding and explores strategic approaches for pharma marketing, emphasizing the importance of digital platforms and the measurement of branding impact. Additionally, strategic partnerships with healthcare providers and advocacy groups can amplify a brand’s reach and credibility.

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Pharma Marketing Network

OCTOBER 26, 2020

Instead, communication processes and automated security policies could be streamlined into “a single, cross-network platform,” which would result a significant increase in threat visibility and simplify the IT processes and reduce the burden placed on IT personnel. File Transfer Integration.

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MedCepts

NOVEMBER 7, 2017

Another key factor to successfully selling to physicians is the Sales Rep and Physician Relationship , another article written by a physician from the Physician’s Perspective. This article was written by a Medical Doctor and is protected by Copyright of MedCepts. Know Your Competition.

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Scott’s Directories

JULY 12, 2024

Whether you’re a pharmaceutical company, a medical equipment supplier, or a healthcare recruiter, having a detailed Manitoba medical directory can significantly enhance your outreach efforts. This article explores the key aspects of leveraging a list of doctors in Manitoba to tap into this lucrative market.

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Scott’s Directories

JULY 11, 2024

Whether you’re a pharmaceutical company, a medical equipment supplier, or a healthcare recruiter, having a detailed Manitoba medical directory can significantly enhance your outreach efforts. This article explores the key aspects of leveraging a list of doctors in Manitoba to tap into this lucrative market.

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Pharma Marketing Network

MAY 3, 2023

In this article, we will explore the regulatory environment of pharmaceutical marketing and how companies are navigating it to balance patient safety and industry innovation. In recent years, digital marketing has become an increasingly important tool for pharmaceutical companies to reach patients and healthcare providers.

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Pharma Marketing Network

MAY 3, 2023

Digital marketing provides a range of innovative tools and techniques for reaching and engaging patients, healthcare providers, and other key decision-makers. link] *This article was produced with the assistance of artificial intelligence. Pharmaceutical Digital Marketing: Best Practices and Case Studies. 2017, May 3).

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Impetus Digital

NOVEMBER 23, 2023

A version of this article was previously published in the Journal of mHealth. With the end of the year quickly approaching, you will likely see multiple articles on the key trends of 2023 and predictions for 2024 start popping up. Others might talk about the return of in-person meetings after the COVID-19 pandemic.

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Impetus Digital

AUGUST 2, 2024

A version of this article was previously published on PharmaPhorum. As a result, AI-powered monitoring tools can provide patients with personalized treatment recommendations while continuously monitoring their health and alerting healthcare providers to potential issues in real time.

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Nixon Gwilt Law

APRIL 28, 2022

I’ve helped to launch and grow hundreds of virtual care companies, working with founders and their teams to build partnerships, clinician networks, and revenue models. In this article, you’ll discover a variety of telehealth and virtual care management models in the marketplace—what they look like and why they exist.

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Pharma Marketing Network

OCTOBER 6, 2021

In partnership with a major healthcare provider and its agency, Horizon Media, Adelaide compared AU-optimized media to viewability-optimized media. The post Three Ways Pharma Advertisers Can Benefit from Attention Metrics appeared first on Pharma Marketing Network. For pharmaceutical companies, this need is even more pressing.

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Pharma Marketing Network

DECEMBER 19, 2024

This article explores the leaders in the sector and the trends shaping their future. Roches marketing relies heavily on education, helping healthcare providers and patients understand the value of diagnostic tools alongside treatment. For any health issues, always consult a healthcare professional.

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MedCepts

NOVEMBER 7, 2017

Certainly, web content is utilized in numerous ways, such as providing articles, blogs, and resources. Whether you’re a physician, or other healthcare provider, medical product manufacturer, or an independent healthcare consultant – unique, relevant and keyword-focused content is a critical element to add to your website.

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Impetus Digital

DECEMBER 5, 2022

This is a guest article provided by Cybernews and does not necessarily reflect the views and values of Impetus Digital. Additionally, developers could also provide another layer of control for patients and health professionals, such as a VPN that secures their network. Challenge: Accessibility. About Impetus Digital.

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Pharma Marketing Network

DECEMBER 31, 2024

This article breaks down key strategies to help you master pharmaceutical marketing while staying ahead of the curve. Are you targeting healthcare providers (HCPs), patients, or payers? The post Mastering Pharmaceutical Marketing: Strategies to Drive Success in the Pharma Industry appeared first on Pharma Marketing Network.

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Pharma Marketing Network

OCTOBER 25, 2024

Email Marketing: Email remains a powerful tool for healthcare providers. Healthcare Portals and Forums: Platforms like WebMD and Healthline are goldmines for connecting with specific patient groups. Healthcare Portals and Forums: Platforms like WebMD and Healthline are goldmines for connecting with specific patient groups.

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Pharma Marketing Network

JULY 10, 2023

Pharmaceutical marketing is the process of communicating the benefits of a pharmaceutical product to potential patients and healthcare providers. Direct-to-physician (DTP) advertising: DTP advertising is advertising that is directed to healthcare providers.

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Pharma Marketing Network

MAY 15, 2023

Additionally, by analyzing electronic health records, companies can gain insight into the prescribing habits of healthcare providers, which can inform the development of targeted sales strategies. 79 (2018) *This article was produced with the assistance of artificial intelligence.

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Pharma Marketing Network

MARCH 23, 2023

Additionally, by analyzing electronic health records, companies can gain insight into the prescribing habits of healthcare providers, which can inform the development of targeted sales strategies. 79 (2018) *This article was produced with the assistance of artificial intelligence.

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Pharma Marketing Network

NOVEMBER 20, 2020

When it comes to communicating with healthcare providers, 60% of patients would rather use technology to communicate with healthcare providers and manage their conditions. The way patients are seeking and obtaining healthcare has certainly changed over the past year due to COVID-19. Brought to you by Greystone.net.

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PM360

NOVEMBER 27, 2023

For example, insights from healthcare providers (HCPs) might be filtered through a medical science liaison’s interpretations, leading to gaps in the captured requirements. AI/ML technologies offer a streamlined approach by creating health alert monitors that analyze event triggers, database usage, and network alerts.

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Pharma Marketing Network

OCTOBER 7, 2024

This article explores the intricacies of brand positioning strategies for pharma marketers, focusing on understanding brand positioning, identifying challenges, leveraging customer insights, and more. Disclaimer: This article was created with the help of AI tools. We welcome your feedback and concerns.

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European Pharmaceutical Review

SEPTEMBER 2, 2022

This article explores just one aspect of the RMP, that of RMMs, and how their effectiveness is measured with Dr Sophie Jouaville, an associate principal at IQVIA working on the design and oversight of non-interventional real-world evidence (RWE) safety and health economics and outcomes research (HEOR) studies. References.

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Penrod

MARCH 25, 2024

In this article, I’ll interpret the updated guidance and describe what has changed – and what hasn’t. They prioritize investigations into online tracking technologies by ensuring healthcare providers identify the trackers used, assess their risk, and mitigate the risk of PHI disclosure.

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Referral MD

APRIL 9, 2024

eConsults represents a monumental shift in how primary care providers interact with specialists to deliver patient care. This article explores the game-changing benefits of eConsults and consults management, drawing insights from ReferralMD, a leader in consult management solutions.

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Pharma Marketing Network

DECEMBER 19, 2024

In pharma marketing, targeting the right patients and providers ensures that every dollar spent delivers value, engagement, and, most importantly, trust. This article explores strategies to refine audience targeting and boost campaign success. What is audience targeting in pharma marketing?

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Pharma Marketing Network

OCTOBER 29, 2024

In today’s fast-paced digital world, healthcare digital marketing is no longer optional for pharma brands—it’s essential. Connecting with patients, healthcare providers, and caregivers online builds trust, enhances engagement, and strengthens brand loyalty.

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Pharma Marketing Network

OCTOBER 29, 2024

Pharma advertising isn’t just about promoting products—it’s about reaching patients, caregivers, and healthcare professionals with valuable, meaningful information. In this article, we’ll explore key pharma advertising strategies that resonate with your audience, enhance brand engagement, and help you stay ahead in a competitive industry.

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Pharma Marketing Network

OCTOBER 1, 2024

This article provides a comprehensive overview of the various facets of pharmaceutical marketing, from its historical evolution to future trends. One of the primary objectives of pharma marketing is to communicate the benefits and safety profiles of medications to healthcare providers and patients.

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LEVO Health

JULY 24, 2024

Collaborate with Influencers in Healthcare Partnering with respected doctors, researchers, and medical professionals allows you to leverage their authority and trust. Their endorsement can sway both healthcare providers and patients. App Development Developing a companion app can significantly enhance the user experience.

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