Pharma Marketing Network

JANUARY 11, 2025

Educational Content for Patients and Providers: Publish blog posts, white papers, and infographics that address common questions and concerns. For instance, articles like How Stelara Works for Crohns Disease can establish authority and provide value. Video Marketing: Videos are a powerful tool in SEO campaigns.

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Pharma Marketing Network

APRIL 3, 2025

This article explores the benefits, barriers, and strategic roadmap for cross-platform PPC reporting tailored to pharma campaigns. It provides actionable insights to help marketing teams unify data, increase ROI, and comply with strict industry regulations. Are you capturing NPI data from healthcare providers?

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Pharma Marketing Network

JANUARY 9, 2025

This article dives into actionable insights and proven strategies tailored for executives like you. Building a Strong Pharma Marketing Network Success in the pharmaceutical world often mirrors the strength of your network. But how do you build and nurture this network effectively?

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Pharma Marketing Network

OCTOBER 14, 2024

By leveraging influencer networks, pharmaceutical brands can effectively convey their messages, promote their products, and ultimately improve patient outcomes. This unique dynamic allows pharma companies to reach specific niches, such as patients with rare diseases or healthcare providers specializing in particular fields.

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Impetus Digital

JUNE 28, 2024

Learn from our expert speakers about the latest best practices for planning, co-developing, and reviewing publications and other medical materials such as peer-reviewed journal articles and consensus papers, conference abstracts and posters, educational slide decks, and more. Can’t make one of the live webinars?

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Pharma Marketing Network

DECEMBER 31, 2024

This article breaks down key strategies to help you master pharmaceutical marketing while staying ahead of the curve. Are you targeting healthcare providers (HCPs), patients, or payers? The post Mastering Pharmaceutical Marketing: Strategies to Drive Success in the Pharma Industry appeared first on Pharma Marketing Network.

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Pharma Marketing Network

JULY 12, 2023

They can also build stronger relationships with patients and healthcare providers. They can also build stronger relationships with patients and healthcare providers. Please always check and confirm with your own sources, and always consult with your healthcare professional when seeking medical treatment.

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Pharma Marketing Network

MARCH 30, 2021

According to data reported by BlueNovius (via Accenture), 54 percent of patients want to use their phones to communicate with their healthcare provider , while 79 percent of patients are more likely to select a healthcare provider that allows them to manage their healthcare information online or using a phone.”.

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Impetus Digital

JUNE 17, 2024

A version of this article was previously published in the Journal of mHealth. In this article, we take a look at 10 of the hottest trends in medical education and learning programs. The days of cookie-cutter medical education sessions and unengaging, didactic data presentations are–mostly–over.

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Pharma Marketing Network

JULY 19, 2023

The ability to build relationships: Digital technology allows pharmaceutical companies to build relationships with consumers and healthcare providers through social media, online communities, and other channels. This can help to increase trust and credibility and ultimately drive sales.

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Pharma Marketing Network

FEBRUARY 17, 2025

Introduction: In 2025, programmatic advertising will continue to redefine how pharmaceutical brands reach healthcare providers (HCPs) and patients. In this article, well explore key programmatic trends for 2025 and how they can help your campaigns become more targeted, efficient, and compliant.

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Pharma Marketing Network

JULY 27, 2023

This will not only showcase your commitment to professional growth but also provide an opportunity for HCPs to network and exchange knowledge, further strengthening the bond between your organization and the healthcare community. Ensure that your organization complies with all relevant regulations and guidelines.

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Pharma Marketing Network

FEBRUARY 17, 2025

This article will guide you through the strategies for selecting a pharmaceutical marketing company that aligns with your goals, understands your audience, and delivers measurable results. A pharmaceutical marketing company does more than run adsit builds connections between your brand, healthcare providers (HCPs), and patients.

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Infuse Medical

MARCH 22, 2024

This article explores how VR can revolutionize healthcare training, leading to cost reductions and enhanced learning experiences. As VR technology continues to evolve and become more accessible, its role in healthcare training is expected to expand rapidly. Implementation of VR in Various Healthcare Sectors A.

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Pharma Marketing Network

OCTOBER 14, 2023

It involves the use of digital technology and personalized strategies to improve communication between patients and healthcare providers. Understanding Patient Engagement Patient engagement is the process of engaging patients in their healthcare journey.

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Pharma Marketing Network

MAY 3, 2023

From influencing patient behavior to shaping the way healthcare providers prescribe medications, these advertisements play a crucial role in the pharmaceutical industry. However, the effects of these advertisements are not always positive, as they can also lead to overdiagnosis, overtreatment, and higher healthcare costs.

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Clarivate

APRIL 24, 2023

These developments, together with Walgreens’ recent rollout of Health Corners that help patients manage chronic conditions and its October 2022 announcement that it would fully acquire CareCentrix (a platform that coordinates post-acute and home care), underscore Walgreens’ plans to become a leading healthcare provider.

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Pharma Marketing Network

MAY 3, 2023

This article explores some of the latest innovations in pharmaceutical marketing and their impact on the industry. Digital Transformation Digital technologies have revolutionized the way pharmaceutical companies interact with healthcare providers and patients.

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Pharma Marketing Network

OCTOBER 17, 2024

This article delves into the essence of healthcare branding and explores strategic approaches for pharma marketing, emphasizing the importance of digital platforms and the measurement of branding impact. Additionally, strategic partnerships with healthcare providers and advocacy groups can amplify a brand’s reach and credibility.

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Pharma Marketing Network

OCTOBER 26, 2020

Instead, communication processes and automated security policies could be streamlined into “a single, cross-network platform,” which would result a significant increase in threat visibility and simplify the IT processes and reduce the burden placed on IT personnel. File Transfer Integration.

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MedCepts

NOVEMBER 7, 2017

Another key factor to successfully selling to physicians is the Sales Rep and Physician Relationship , another article written by a physician from the Physician’s Perspective. This article was written by a Medical Doctor and is protected by Copyright of MedCepts. Know Your Competition.

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Scott’s Directories

JULY 12, 2024

Whether you’re a pharmaceutical company, a medical equipment supplier, or a healthcare recruiter, having a detailed Manitoba medical directory can significantly enhance your outreach efforts. This article explores the key aspects of leveraging a list of doctors in Manitoba to tap into this lucrative market.

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Scott’s Directories

JULY 11, 2024

Whether you’re a pharmaceutical company, a medical equipment supplier, or a healthcare recruiter, having a detailed Manitoba medical directory can significantly enhance your outreach efforts. This article explores the key aspects of leveraging a list of doctors in Manitoba to tap into this lucrative market.

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Pharma Marketing Network

MAY 3, 2023

In this article, we will explore the regulatory environment of pharmaceutical marketing and how companies are navigating it to balance patient safety and industry innovation. In recent years, digital marketing has become an increasingly important tool for pharmaceutical companies to reach patients and healthcare providers.

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Pharma Marketing Network

MAY 3, 2023

Digital marketing provides a range of innovative tools and techniques for reaching and engaging patients, healthcare providers, and other key decision-makers. link] *This article was produced with the assistance of artificial intelligence. Pharmaceutical Digital Marketing: Best Practices and Case Studies. 2017, May 3).

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Impetus Digital

NOVEMBER 23, 2023

A version of this article was previously published in the Journal of mHealth. With the end of the year quickly approaching, you will likely see multiple articles on the key trends of 2023 and predictions for 2024 start popping up. Others might talk about the return of in-person meetings after the COVID-19 pandemic.

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Impetus Digital

AUGUST 2, 2024

A version of this article was previously published on PharmaPhorum. As a result, AI-powered monitoring tools can provide patients with personalized treatment recommendations while continuously monitoring their health and alerting healthcare providers to potential issues in real time.

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Nixon Gwilt Law

APRIL 28, 2022

I’ve helped to launch and grow hundreds of virtual care companies, working with founders and their teams to build partnerships, clinician networks, and revenue models. In this article, you’ll discover a variety of telehealth and virtual care management models in the marketplace—what they look like and why they exist.

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Pharma Marketing Network

MARCH 20, 2025

New digital tools, regulatory adjustments, and emerging consumer trends constantly reshape the way healthcare brands engage with their audiences. Patients and healthcare providers alike turn to online platforms for research, engagement, and decision-making. For more expert insights, visit Pharma Marketing Network.

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Pharma Marketing Network

OCTOBER 6, 2021

In partnership with a major healthcare provider and its agency, Horizon Media, Adelaide compared AU-optimized media to viewability-optimized media. The post Three Ways Pharma Advertisers Can Benefit from Attention Metrics appeared first on Pharma Marketing Network. For pharmaceutical companies, this need is even more pressing.

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Impetus Digital

DECEMBER 5, 2022

This is a guest article provided by Cybernews and does not necessarily reflect the views and values of Impetus Digital. Additionally, developers could also provide another layer of control for patients and health professionals, such as a VPN that secures their network. Challenge: Accessibility. About Impetus Digital.

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MedCepts

NOVEMBER 7, 2017

Certainly, web content is utilized in numerous ways, such as providing articles, blogs, and resources. Whether you’re a physician, or other healthcare provider, medical product manufacturer, or an independent healthcare consultant – unique, relevant and keyword-focused content is a critical element to add to your website.

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Pharma Marketing Network

APRIL 10, 2025

Patients today interact with healthcare brands across multiple digital avenues. Similarly, healthcare providers expect personalized, timely communications that complement their clinical priorities. Case studies featured on Pharma Marketing Network show how brands are creating seamless journeys with measurable results.

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Pharma Marketing Network

OCTOBER 25, 2024

Email Marketing: Email remains a powerful tool for healthcare providers. Healthcare Portals and Forums: Platforms like WebMD and Healthline are goldmines for connecting with specific patient groups. Healthcare Portals and Forums: Platforms like WebMD and Healthline are goldmines for connecting with specific patient groups.

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Pharma Marketing Network

JULY 10, 2023

Pharmaceutical marketing is the process of communicating the benefits of a pharmaceutical product to potential patients and healthcare providers. Direct-to-physician (DTP) advertising: DTP advertising is advertising that is directed to healthcare providers.

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Pharma Marketing Network

MAY 15, 2023

Additionally, by analyzing electronic health records, companies can gain insight into the prescribing habits of healthcare providers, which can inform the development of targeted sales strategies. 79 (2018) *This article was produced with the assistance of artificial intelligence.

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Pharma Marketing Network

MARCH 23, 2023

Additionally, by analyzing electronic health records, companies can gain insight into the prescribing habits of healthcare providers, which can inform the development of targeted sales strategies. 79 (2018) *This article was produced with the assistance of artificial intelligence.

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