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Do Healthcare Providers Really Want to Go Back to In-person Meetings?

Impetus Digital

A version of this article was previously published on PharmaPhorum. It is easy to assume that healthcare providers (HCPs) all want to go back to in-person meetings after having been confined to Zoom and Microsoft Teams meetings during the pandemic years. appeared first on Impetus Digital.

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Leveraging Influencer Networks in Pharma Marketing: Strategies for Building Trust and Engagement

Pharma Marketing Network

By leveraging influencer networks, pharmaceutical brands can effectively convey their messages, promote their products, and ultimately improve patient outcomes. This unique dynamic allows pharma companies to reach specific niches, such as patients with rare diseases or healthcare providers specializing in particular fields.

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Virtual Publication Planning, Co-Development, and Reviews

Impetus Digital

Learn from our expert speakers about the latest best practices for planning, co-developing, and reviewing publications and other medical materials such as peer-reviewed journal articles and consensus papers, conference abstracts and posters, educational slide decks, and more. Can’t make one of the live webinars?

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The Power of Healthcare Branding: Strategies for Pharma Marketing Success in 2025

Pharma Marketing Network

This article delves into the essence of healthcare branding and explores strategic approaches for pharma marketing, emphasizing the importance of digital platforms and the measurement of branding impact. Additionally, strategic partnerships with healthcare providers and advocacy groups can amplify a brand’s reach and credibility.

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Unlocking Patient Engagement: Personalized Digital Strategies in Pharma

Pharma Marketing Network

It involves the use of digital technology and personalized strategies to improve communication between patients and healthcare providers. Understanding Patient Engagement Patient engagement is the process of engaging patients in their healthcare journey.

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The Ripple Effect: How Pharmaceutical Advertisements Impact the Industry and Beyond

Pharma Marketing Network

From influencing patient behavior to shaping the way healthcare providers prescribe medications, these advertisements play a crucial role in the pharmaceutical industry. However, the effects of these advertisements are not always positive, as they can also lead to overdiagnosis, overtreatment, and higher healthcare costs.

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Mastering Pharmaceutical Digital Marketing: A Practical Guide

Pharma Marketing Network

Email Marketing: Email remains a powerful tool for healthcare providers. Healthcare Portals and Forums: Platforms like WebMD and Healthline are goldmines for connecting with specific patient groups. Healthcare Portals and Forums: Platforms like WebMD and Healthline are goldmines for connecting with specific patient groups.