PM360

MAY 25, 2023

ChatGPT is poised to revolutionize the pharmaceutical industry by providing innovative communication and marketing strategies. Enriching Real-Time Communication AI-powered chatbots can help pharma marketers offer healthcare practitioners guidance on products and to make informed decisions about medications for their patients.

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MedCity News

JUNE 12, 2023

Bringing the very first prescription digital therapeutic (PDT) to market in 2017, Pear Therapeutics went above and beyond to follow suggested regulatory guidelines, obtained Food & Drug Administration (FDA) clearance, and provided solid clinical study evidence. Nearly 20% of U.S. million increase over 2021.

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Pharma Marketing Network

JANUARY 11, 2025

Educational Content for Patients and Providers: Publish blog posts, white papers, and infographics that address common questions and concerns. For instance, articles like How Stelara Works for Crohns Disease can establish authority and provide value. Video Marketing: Videos are a powerful tool in SEO campaigns.

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Marketing Pharma Engineering Healthcare Provider 52

Pharma Marketing Network

MARCH 17, 2025

With healthcare providers (HCPs) and patients engaging across multiple digital and offline touchpoints, pharma brands that fail to adapt risk losing valuable market share. This article explores why omnichannel marketing is critical for pharma success and how you can implement it effectively.

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Impetus Digital

MARCH 6, 2025

A version of this article was previously published on PharmaPhorum. As the demands of modern healthcare grow, new therapies are introduced at record speeds, and guidelines are quickly updated, it is key that medical education evolves to keep up.

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InCrowd

SEPTEMBER 8, 2022

In the next few articles, we’ll discuss the responses and findings of these surveys. InCrowd conducted 2 surveys to 209 attending physicians and 454 medical residents to understand what their perspective is regarding the status of diversity training and education they receive and what their experiences are in the professional environment.

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PM360

JANUARY 24, 2025

By joining forces, the companies accelerate their shared vision of serving more patients and conditions, creating a transformative impact on healthcare marketing and patient support. Accreditation is designed to assess the quality of clinical services provided to payers, manufacturers, and healthcare providers.

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pharmaphorum

OCTOBER 19, 2022

That statement, coined by one of my colleagues at Healthware MedComms , summarises the changing state of communications between pharmaceutical organisations and their healthcare provider (HCP) stakeholders. The post Every scientific message has a story. Medical communications must adapt to effectively bring these to life.

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Medical Medical science Education Pharma 98

MedCepts

NOVEMBER 7, 2017

The first impression made can be a crucial factor to your success as an individual, business, team, healthcare provider, sales professional, website or brand. According to an article published in Behavior and Information Technology, your website has 50 milliseconds to make a first good impression. As well as, 5.59

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PM360

APRIL 4, 2025

Healthcare providers: What would make healthcare providers most likely to engage with and advocate for patient support? Portfolio and pipeline: What does the portfolio look like today, and how might it change tomorrow? Health system: What other support are patients exposed to outside of manufacturerprovided services?

Patients 40

Patients Healthcare Provider Prescription Pharmaceutical 40

Pharma Marketing Network

MARCH 13, 2025

Social Media Advertising : Platforms like Facebook, Instagram, and LinkedIn allow precise audience segmentation, targeting patients and healthcare professionals separately. Native Advertising : Sponsored articles and healthcare content on trusted medical websites can drive awareness without violating regulatory guidelines.

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Pharma Marketing Network

APRIL 3, 2025

This article explores the benefits, barriers, and strategic roadmap for cross-platform PPC reporting tailored to pharma campaigns. It provides actionable insights to help marketing teams unify data, increase ROI, and comply with strict industry regulations. Are you capturing NPI data from healthcare providers?

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PM360

APRIL 4, 2025

AI Is No Longer Just Theory This shift is already happening, with the fastest-moving companies embedding AI into three critical areas: Sales & Marketing Execution AI is helping sales teams identify the right healthcare providers, personalize marketing messages, and optimize engagement in real time.

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Impetus Digital

JUNE 28, 2024

Learn from our expert speakers about the latest best practices for planning, co-developing, and reviewing publications and other medical materials such as peer-reviewed journal articles and consensus papers, conference abstracts and posters, educational slide decks, and more.

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Pharma Marketing Network

JULY 12, 2023

They can also build stronger relationships with patients and healthcare providers. They can also build stronger relationships with patients and healthcare providers. Please always check and confirm with your own sources, and always consult with your healthcare professional when seeking medical treatment.

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Pharma Marketing Network

MARCH 20, 2025

These drivers are reshaping how pharma companies and healthcare organizations allocate their marketing funds. Patients and healthcare providers are more reliant on online information than ever before. For expert articles and industry updates, visit Pharma Marketing Network. Where can I find more pharma marketing insights?

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Healthcare Healthcare Pharma Marketing 59

Pharma Marketing Network

DECEMBER 31, 2024

This article breaks down key strategies to help you master pharmaceutical marketing while staying ahead of the curve. Are you targeting healthcare providers (HCPs), patients, or payers? So, how can you build trust, boost brand awareness, and still drive sales?

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Marketing Pharmaceutical Pharma Education 52

PM360

JULY 26, 2022

Therefore, when it comes to patient portal development , healthcare organizations and pharmaceutical companies should try working together to provide relevant and trustworthy information for patients, thus increasing the portal’s value and usage. Explaining Medication Action. A Word About Security. Summing Up.

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Pharma Patients Physicians Healthcare Provider 105

Impetus Digital

JUNE 17, 2024

A version of this article was previously published in the Journal of mHealth. In this article, we take a look at 10 of the hottest trends in medical education and learning programs. The days of cookie-cutter medical education sessions and unengaging, didactic data presentations are–mostly–over.

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Education Medical Training Media 106

Pharma Marketing Network

APRIL 16, 2025

In this article, we explore how data-driven marketing empowers pharma brands to be more precise, predictive, and effective in their outreach efforts. HCP-Level Data This includes information about a healthcare providers specialty, prescribing patterns, affiliations, continuing education interests, and engagement history.

Marketing 59

Marketing Pharma Prescription Networking 59

Contrarian Sales Techniques

OCTOBER 31, 2023

I found this article on Understanding Pharmaceutical Incentive Compensation Plans that explained it quite well. For one, it often led to reps pushing products without genuinely considering the needs or best interests of the healthcare providers or patients. This Inside Track on Pharma Sales article gave some great insights: 1.

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Medical sales Sales Medical Medical sales reps 64

Contrarian Sales Techniques

DECEMBER 9, 2024

Why It Matters: Doctors and healthcare providers are busy. Disclaimer: This article provides general insights based on observations in Malaysias medical sales industry. They value reps who can get straight to the point while addressing their specific concerns. Always tailor your approach to your specific context.

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Medical sales Medical Sales Medical sales reps 52

Healthcare Success

SEPTEMBER 20, 2022

Help Providers Win New Patients from Large Local Businesses with These Tactics. Most healthcare providers have local businesses that are (or could be) a source of new business. These tactics can help providers build brand awareness and increase patient volume. Offer expertise.

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PM360

JULY 13, 2023

Solving this will require reassembling these solutions to put the patient at the center of the healthcare experience. In this article, we will explore how a product mindset can allow healthcare organizations to turn their technology spends into revenue-generating products all while providing effective and efficient care for their patients.

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Pharma Marketing Network

MARCH 30, 2021

According to data reported by BlueNovius (via Accenture), 54 percent of patients want to use their phones to communicate with their healthcare provider , while 79 percent of patients are more likely to select a healthcare provider that allows them to manage their healthcare information online or using a phone.”.

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PM360

APRIL 4, 2025

AI assists in analyzing patterns, while omnichannel strategies ensure that content reaches healthcare providers (HCPs) and patients at the most impactful moments. Rather than relying on broad outreach, marketers can now use data-driven insights to identify the right audience and craft messages that resonate.

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Customer Relationship Management Marketing Education Insurance 52

PM360

JANUARY 24, 2025

Applying AI to GVDs Amassing comprehensive productand market-related data, GVDs demonstrate the value of a pharmaceutical product to various stakeholders, including payers, healthcare providers, and regulatory bodies.

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Marketing Pharmaceutical Pharma Sales pitches 64

Pharma Marketing Network

JULY 19, 2023

The ability to build relationships: Digital technology allows pharmaceutical companies to build relationships with consumers and healthcare providers through social media, online communities, and other channels. This can help to increase trust and credibility and ultimately drive sales.

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Marketing Pharma Media Healthcare Provider 96

pharmaphorum

JANUARY 4, 2023

Instead of spending a lot of time reading articles and sticking to one source of information, we now spend less than one minute looking for an article and searching through several channels, all from the one device.”. “Our attention span has changed, and so we are consuming information differently.

Healthcare Provider 52

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Pharma Marketing Network

OCTOBER 14, 2023

It involves the use of digital technology and personalized strategies to improve communication between patients and healthcare providers. Understanding Patient Engagement Patient engagement is the process of engaging patients in their healthcare journey.

Patients 52

Patients Pharma Healthcare Provider Healthcare 52

Pharma Marketing Network

MAY 3, 2023

From influencing patient behavior to shaping the way healthcare providers prescribe medications, these advertisements play a crucial role in the pharmaceutical industry. However, the effects of these advertisements are not always positive, as they can also lead to overdiagnosis, overtreatment, and higher healthcare costs.

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Pharma Marketing Network

FEBRUARY 17, 2025

Introduction: In 2025, programmatic advertising will continue to redefine how pharmaceutical brands reach healthcare providers (HCPs) and patients. In this article, well explore key programmatic trends for 2025 and how they can help your campaigns become more targeted, efficient, and compliant.

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Infuse Medical

MARCH 22, 2024

This article explores how VR can revolutionize healthcare training, leading to cost reductions and enhanced learning experiences. As VR technology continues to evolve and become more accessible, its role in healthcare training is expected to expand rapidly.

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Impetus Digital

JULY 26, 2024

Access the full article here , titled Considerations for Planning Effective and Appealing Advisory Boards and Other Small-Group Meetings with Health Care Providers: Importance of Participant Preferences.

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Pharmaceutical Education Medicine Healthcare Provider 82

PM360

JUNE 26, 2023

1 The issue of access to medicines is addressed as part of the United Nations Sustainable Development Goals, with the objective to “provide access to medicines for all.” These partnerships can be with local governments, healthcare providers, local startups, and non-governmental organizations. References: 1.

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Pharma Marketing Network

FEBRUARY 17, 2025

This article will guide you through the strategies for selecting a pharmaceutical marketing company that aligns with your goals, understands your audience, and delivers measurable results. A pharmaceutical marketing company does more than run adsit builds connections between your brand, healthcare providers (HCPs), and patients.

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Marketing Pharmaceutical Pharma Prescription 52

Impetus Digital

FEBRUARY 16, 2024

A version of this article was previously published on PharmaPhorum. In this article, we’re diving into the state of pharmaceutical meetings and events in 2024 and–once and for all–put this idea to rest. The place where everyone’s needs are being met. The best of both worlds.

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