MedCity News

JANUARY 21, 2025

In this second of a two-part article, we’ll cover common obstacles and offer insights on how to overcome these barriers to achieve success in the healthcare market. The post Market Acceptance: Key Challenges for Health Tech appeared first on MedCity News.

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MedCity News

DECEMBER 27, 2023

While it may appear that hospital administrators and biotech CEOs have quite dissimilar jobs because they face different challenges daily, this article attempts to conveys the value of some of the underlying principles that one can develop in the field of hospital administration, that may have some value in other healthcare fields and in other executive (..)

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Impetus Digital

OCTOBER 29, 2024

A version of this article was previously published on PharmaPhorum. It is easy to assume that healthcare providers (HCPs) all want to go back to in-person meetings after having been confined to Zoom and Microsoft Teams meetings during the pandemic years. appeared first on Impetus Digital.

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MedCity News

AUGUST 3, 2023

I am a practicing UK general practitioner and in this article, I take a magnifying glass to quality indicators including access, affordability, healthcare inequalities and population health, staffing and equipment, and patient and provider experience to discuss how we can shape up.

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InCrowd

DECEMBER 5, 2022

healthcare resources,” Daniel S. Click to read the article here and download the report. The post See the MM&M article about RSV tracking appeared first on InCrowd. We will continue to track the voice of clinicians as an important barometer for U.S.

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Pharma Marketing Network

APRIL 18, 2025

The pace of transformation in healthcare marketing has accelerated dramatically in recent years. As we dive deeper into 2025, the convergence of digital technology, patient-centric strategies, and precision targeting is redefining how pharma brands communicate with both healthcare professionals and patients.

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Pharma Marketing Network

MARCH 20, 2025

Introduction The healthcare industry is undergoing a significant transformation, and ad budgeting is at the center of this shift. But what is driving this surge in healthcare ad spend? These drivers are reshaping how pharma companies and healthcare organizations allocate their marketing funds.

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Infuse Medical

FEBRUARY 4, 2025

In todays rapidly advancing healthcare landscape, the demands placed on medical professionals are greater than ever. Traditional approachestextbooks, live demonstrations, and hands-on workshopswhile valuable, are no longer sufficient to meet the complexities of modern healthcare. billion by 2025. billion by 2025.

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Medico Reach

JUNE 13, 2022

One of the essential parts of exponential growth in the healthcare emporium is effective marketing strategies. Furthermore, with the increment in the need for hospital beds, healthcare systems are in dire need of such approaches. Like any industry, a relevant marketing strategy can help healthcare practices rise effectively.

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Pharma Marketing Network

APRIL 20, 2025

Introduction In todays fast-evolving healthcare environment, one truth has become increasingly clear: Healthcare Branding is no longer just about recognition; it’s about trust, authenticity, and relevance. In this new landscape, Healthcare Branding is as much about community and education as it is about market share.

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Infuse Medical

SEPTEMBER 9, 2024

The demand for highly qualified individuals is never stronger in the fast-paced and always changing environment of healthcare. Competency-based training healthcare is a novel method emphasizing on the acquisition of the exact skills and information required for healthcare professionals to perform in their positions.

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PM360

APRIL 4, 2025

Healthcare professionals shaping the landscape seek a return not only on financial investments, but also on the investment of time, passion, and purpose. This mission connects with many healthcare professionals on a personal level. They also know the power of shared stories; they foster connection, understanding, and hope.

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Infuse Medical

MARCH 22, 2024

Healthcare training is a crucial aspect of maintaining high standards in patient care and ensuring the competence of medical professionals. This article explores how VR can revolutionize healthcare training, leading to cost reductions and enhanced learning experiences. Introduction to Healthcare Training Costs A.

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Eversana Intouch

DECEMBER 1, 2023

Recently, Ad Forum published an article highlighting five campaigns it found to be “ Raising the Bar for Health Equity in Advertising.” And, you can read the Ad Forum article here ! One was our ongoing work with The Chrysalis Initiative, a nonprofit working to eliminate racial disparities in breast cancer treatment.

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PM360

DECEMBER 20, 2024

In the high-stakes world of healthcare, the relationship between pharmaceutical advertising and the people it aims to reach is at a critical crossroads. For far too long, underserved communities have seen little in these ads that speak to their lives let alone their unique healthcare journeys.

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Infuse Medical

OCTOBER 21, 2024

VR healthcare training is fast becoming popular in the medical sector and is transforming the way that doctors are taught and educated. Introduction to VR in healthcare Virtual reality medical education is the use of VR technology to create virtual settings where healthcare professionals may practice and refine their abilities.

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Pharma Marketing Network

MARCH 28, 2025

From navigating HCP engagement strategies to optimizing branded content under FDA oversight, the articles are far from generic. The article “How Has Social Media Advertising Changed in Pharma” explores not only emerging formats but also the risks of engagement without proper oversight. Stay curious. Stay informed.

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Pharma Marketing Network

APRIL 7, 2025

In this article, well unpack the most effective sources of website traffic in 2025from organic search to paid campaignsand explore how marketing leaders can turn clicks into meaningful engagement. Paid media offers immediate visibility and precision targetingespecially when paired with healthcare-specific networks.

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PM360

OCTOBER 25, 2023

When it comes to healthcare decisions, patients are not the only ones calling the shots. This relationship between the patient and their provider is the backbone of modern healthcare, but we often overlook influential and extremely common stakeholders that medical brands sometimes miss: the patient’s family.

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Eversana Intouch

JANUARY 28, 2025

In PM360 ‘s article, What Is Pharma Marketing in 2025 ? Angela Tenuta Globalization and Health Equity Healthcare systems face challenges, including rising chronic diseases, aging populations, workforce shortages and sustainability concerns. Angela Tenuta Read the full article from PM360 here.

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Healthcare Success

APRIL 3, 2025

Trimming your marketing budget might seem like a quick way to cut costs, but it can hurt your healthcare business more than you thinkespecially during economic uncertainty. With uncertainty surrounding impending tariffs, inflation, a tightening labor market, and rising healthcare costs, consumer confidence is beginning to dip.

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Salesforce

APRIL 12, 2023

Pediatric care is perhaps one of the most sensitive areas of healthcare. This unique situation means healthcare organizations must ensure that the information they share in regards to a patient’s condition is only distributed to approved parties so pediatric patients can receive the best, most ethical care possible.

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Healthcare Success

MAY 9, 2023

A successful health system, hospital, practice, or healthcare organization website facilitates patient communication and helps you win more of the patients you want. To get on page #1 for an organic search, you need a strong healthcare marketing SEO company, a solid website, an even stronger medical SEO strategy, and a tactical SEO team.

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pharmaphorum

JANUARY 19, 2023

With a new year comes an opportunity for professionals in the healthcare industry to evaluate goals and initiatives for 2023. In this article, I’ll outline some of the challenges that I anticipate for 2023. The healthcare industry is next, as providers must build digital relationships with their consumers.

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PM360

JULY 13, 2023

During the COVID-19 pandemic, we saw healthcare organizations spend and scramble to implement numerous virtual care point solutions. The global healthcare IT market was valued at $280.3 Solving this will require reassembling these solutions to put the patient at the center of the healthcare experience. fitness trackers).

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European Pharmaceutical Review

JANUARY 25, 2024

They are vital to ensuring the safe and effective use of medicines, making them an integral part of healthcare in Europe. 3 Moreover, digital platforms can be tailored to the needs of patients and healthcare professionals, offering accessible, trustworthy and up-to-date information on medicines precisely when required.

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Healthcare Success

DECEMBER 2, 2024

And when woven into your content marketing strategy, a strong value proposition becomes essential for increasing patient volume and revenue in the healthcare industry. This article from the International Journal for Quality Healthcare further explains how personalized care enhances patient loyalty and engagement.

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Medico Reach

DECEMBER 15, 2022

In modern healthcare industry, medical organizations and institutions generates huge data. To extract insights from this massive complex data organizations are turning towards healthcare data analytics tools to leverage the benefits in this regard effectively. This article looks at four of the most prominent solutions available.

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PM360

AUGUST 24, 2023

As healthcare advertisers work to maximize their promotional budgets, an ongoing shift is occurring from broad-based to niche market spending. For the last decade-plus, healthcare marketing has shifted its focus away from targeting PCPs. Understanding the Shift—How Did We Get Here?

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World of DTC Marketing

AUGUST 16, 2022

The new Inflation Bill will not reduce healthcare costs in the U.S. A New York Times article said, “Poor diet is the leading cause of mortality in the U.S.” As long as we ignore the issue of obesity, our healthcare costs will continue to climb rapidly. An analysis predicts that by 2030, 48.9% will be severely obese.

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European Pharmaceutical Review

MARCH 28, 2025

Artificial intelligence (AI) and Big Data are set to remain the most disruptive powers in the healthcare sector for the next two years, with Pharma executives prioritizing these innovations for the near future, according to GlobalData. Future of Work in Healthcare Strategic Intelligence. Interested? Internet] GlobalData.

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Healthcare Success

NOVEMBER 21, 2022

Just like your brick-and-mortar business has to be ADA compliant, your healthcare website must also be accessible to people with disabilities. In this article, you’ll learn: Why You Need an Accessible Website SEO Best Practices That Support ADA Website Compliance How to Make a Website ADA compliant. The problem? The bigger problem?

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LEVO Health

DECEMBER 20, 2022

Healthcare is a rapidly changing industry, and if you want to stay ahead of the curve, you’ll need to adopt some cutting-edge marketing strategies. As 2023 approaches, there are several strategies you can adopt to improve your healthcare marketing efforts and grow your practice. 6 Medical Marketing Strategies to Adopt in 2023.

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Eversana Intouch

FEBRUARY 28, 2025

Ann Cave, president of full-service agencies at EVERSANA INTOUCH, shares invaluable insights in her article, “How Harnessing Creativity, Data and Innovation Can Help Make a Difference in a Rare Disease Patients Journey,” published in Med Ad News. Here are the key takeaways for senior pharmaceutical marketers.

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MedCity News

JUNE 12, 2023

One of the fastest-growing frontiers of healthcare is Digital Therapeutics (DTx), which utilizes clinically tested software to prevent, treat, and manage a growing range of medical conditions. The goal was simple: provide access and focused support to patients remotely while simultaneously relieving overtaxed healthcare facilities.

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PM360

OCTOBER 1, 2022

Arising out of Calcium’s DEI initiatives, the healthcare marketing agency has launched the “I DON’T HAVE A BOX” campaign to drive awareness of the “race box” used in health data collection and its shortcomings in capturing true racial and ethnic diversity. According to the 2020 U.S.

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Impetus Digital

MARCH 6, 2025

A version of this article was previously published on PharmaPhorum. As the demands of modern healthcare grow, new therapies are introduced at record speeds, and guidelines are quickly updated, it is key that medical education evolves to keep up.

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