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How AI Relationship Intelligence Boosts Medical Sales

Salesforce

Visits to a doctor’s office to hand out drug samples are more limited, as are “lunch and learn” sessions to explain the latest technology to staff. In the healthcare and life sciences industries, those relationships have traditionally developed in person.

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Digital Advertising Campaigns for Pharma: Strategies to Improve HCP and Patient Engagement

Pharma Marketing Network

Leverage Contextual Targeting: Instead of using invasive tracking, contextual advertising places ads next to relevant medical articles or clinical research. Short-Form Video Ads Quick, informative clips highlighting new drug mechanisms, clinical trial data, or FDA approvals. Ensure your ads are responsive and load quickly.

Pharma 52
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Digital Advertising Campaigns for Pharma: Strategies to Improve HCP and Patient Engagement

Pharma Marketing Network

Leverage Contextual Targeting: Instead of using invasive tracking, contextual advertising places ads next to relevant medical articles or clinical research. Short-Form Video Ads Quick, informative clips highlighting new drug mechanisms, clinical trial data, or FDA approvals. Ensure your ads are responsive and load quickly.

Pharma 52