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Medical Sales Strategies: How to Drive Doctors’ Recommendations

MaBiCo

Medical Sales Strategies: How to Drive Doctors’ Recommendations Medical sales are a set of activities and skills whose purpose is to influence health care professionals to recommend or prescribe a product. Selling to private practice doctors is different than selling to healthcare organizations.

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Telehealth will be worth about $25 billion in 2021

World of DTC Marketing

SUMMARY: Deloitte predicts that the percentage of virtual video visits to doctors will rise to 5% globally in 2021, up from an estimated 1% in 2019. billion doctor’s visits, worth a total of approximately US$500 billion. While 5% may not sound like much, consider that 8.5 The media also could play a huge part.

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Fostering Better Communication Between COPD Patients and their Doctors—And Why It’s Critical

PM360

Patients living with chronic obstructive pulmonary disease (COPD) need help having earlier, more honest, and more effective conversations with their doctors about their illness. That insight and others came from a Phreesia survey that collected responses from 1,994 COPD patients as they checked in for their doctors’ appointments.

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Just how bad is Facebook health information? Really bad

World of DTC Marketing

They should also be reminded that the most credible sources of information are their doctors and medical journal studies which can be accessed online. I wanted to reach out to each one and send links to articles on treatments I found in various medical journals. Pharma has spent a LOT of money to protect profits via lobbying.

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What Will the Future Hold for Pharma Marketing in 2025?

eMediWrite

Pharmaceutical marketing is evolving rapidly, driven by technological advancements, shifting doctor preferences, and heightened regulatory scrutiny. AI-Driven Personalization in Doctor Engagement* Artificial Intelligence (AI) is transforming the way pharmaceutical brands interact with healthcare professionals (HCPs).

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Um, about that diabetes drug that helped patients lose weight

World of DTC Marketing

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? Novo’s PR department did a great job and most articles about the drug did talk about the side effects but how many people really read that deep?

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Top 5 Doctor Lead Generation Strategies for Busy Sales Reps in Nova Scotia

Scott’s Directories

Navigating the healthcare landscape to connect with doctors can be challenging, especially for busy sales reps. Here, we discuss five top doctor lead generation strategies that will streamline your outreach and help you connect with healthcare professionals effectively. Use keywords related to the medical community in Nova Scotia.

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