Pharma Marketing Network

OCTOBER 13, 2023

Pharmaceutical marketers are facing a more competitive landscape than ever before, with a variety of new technologies and strategies to keep up with. As such, it is essential to rethink and refine PPC strategies to stay competitive. Understanding the Pharma PPC Landscape The pharma PPC landscape is complex and ever-evolving.

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Pharma Marketing Network

APRIL 12, 2025

In this article, well explore powerful SEO strategies aligned with pharma marketing trends that your competitors are already usingso you can get ahead and stay there. For examples of industry-leading content, visit the Pharma Marketing Networks Featured Articles. The same principle applies to search engine results. Absolutely.

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Pharma Marketing Network

OCTOBER 7, 2024

In the fiercely competitive pharmaceutical industry, effective brand positioning is crucial for marketers striving to distinguish their products and services. Pharma marketers must consider various factors, such as regulatory constraints, target audience needs, and the competitive landscape, to effectively position their brands.

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Pharma Marketing Network

OCTOBER 23, 2024

It’s about knowing what the market wants, understanding your competition, and predicting the next trend before it happens. In this article, we’ll break it down, explaining how you can leverage market research to not just survive but thrive in the ever-competitive pharma world. That’s where competitive analysis comes in.

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Pharma Marketing Network

MARCH 11, 2025

Understanding audience behaviors, market trends, and competitive insights allows marketers to make informed decisions. Organizations like Pharma Marketing Network offer in-depth articles that help marketers tailor their strategies to real patient needs. Read articles built for Pharma Marketing Teams at Pharma Marketing Network.

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Pharma Marketing Network

MARCH 24, 2025

For pharma marketing executives and their teams, staying current helps maintain competitive advantage, ensures compliance, and unlocks opportunities for smarter, faster campaign decisions. Their tools and articles provide visibility into campaign metrics, programmatic healthcare ad trends, and digital innovation across pharma verticals.

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Pharma Marketing Network

MARCH 17, 2025

Introduction In todays competitive pharmaceutical landscape, marketing strategies must evolve to meet changing customer expectations. This article explores why omnichannel marketing is critical for pharma success and how you can implement it effectively. Read more featured articles on Pharma Marketing Network.

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Infuse Medical

MAY 4, 2021

In this article, we give you the strategies you need to be using to grow your sales in 2021 and beyond. Study Your Competition That is Crushing It. Whether you are the leader in your industry, or just getting started, there is a lot that can be learned by studying your competition. Medical device sales teams were no exception.

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Pharma Marketing Network

MARCH 16, 2025

While it offers precise targeting, competition for high-intent HCP audiences can drive up costs. Brand-related keywords to ensure visibility in competitive markets. Platforms like Tap Native help pharma brands integrate ads into relevant medical articles, blogs, and research hubs. Highly competitive markets (e.g.,

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Pharma Marketing Network

MARCH 20, 2025

Second, competition among pharmaceutical brands is growing. The rise in digital engagement, AI-driven marketing, and competitive pharmaceutical landscapes are key factors driving increased ad spending. For expert articles and industry updates, visit Pharma Marketing Network. For more insights, visit Pharma Marketing Network.

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PM360

NOVEMBER 27, 2023

This is the second article in a three-part series examining the commercial dynamics surrounding combination therapy in oncology across the U.S. In this article, we investigate strategies that manufacturers could consider to optimize pricing and access opportunities for their combinations in today’s environment. and Europe.

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pharmaphorum

NOVEMBER 16, 2022

A Bloomberg article citing people close to the matter claims that Novartis is engaged in early discussions about the sale of the two units, which could raise billions of dollars in capital that could be reinvested into the pharma group’s pipeline. billion in the first nine months of this year.

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Pharma Marketing Network

MARCH 18, 2025

The pharmaceutical industry is competitive, fast-paced, and highly regulated, making it essential for marketers to stay ahead of trends, build strong industry relationships, and continuously improve their strategic thinking. Introduction Climbing the ladder in marketing pharma requires more than just technical skills.

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Pharma Marketing Network

DECEMBER 31, 2024

Pharma marketing executives face unique challenges like regulatory restrictions, stiff competition, and shifting consumer expectations. This article breaks down key strategies to help you master pharmaceutical marketing while staying ahead of the curve. So, how can you build trust, boost brand awareness, and still drive sales?

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Contrarian Sales Techniques

DECEMBER 8, 2024

Emphasizing your products efficacy and global backing can give you a competitive edge. Competitive salaries, performance-based bonuses, and opportunities for career growth in Malaysia and beyond. Disclaimer: This article is based on general observations of medical sales roles in MNCs in Malaysia.

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Pharma Marketing Network

APRIL 16, 2025

In this article, we explore how data-driven marketing empowers pharma brands to be more precise, predictive, and effective in their outreach efforts. Benefits of a Data-Driven Approach With increasing competition and regulatory scrutiny, pharma brands need strategies that are not only effective but also measurable and agile.

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European Pharmaceutical Review

NOVEMBER 14, 2023

Article: Are we globally prepared for the next pandemic? Yet these industries have faced disruptions and changes in operating environments, resulting in major challenges to overcome, in addition to a new era of global competition driven by targeted national industrial strategies, according to the ABPI.

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Pharma Marketing Network

APRIL 18, 2025

For pharma brands navigating the 2025 landscape, real-time insight into market trends, regulatory shifts, and competitive moves can mean the difference between stagnation and strategic advantage. New articles and features are published weekly, with regular newsletters and alerts covering critical developments in the industry.

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Pharma Marketing Network

NOVEMBER 15, 2024

But how do you make your campaigns stand out in such a highly regulated and competitive industry? Being proactive will give you a competitive edge. Resource: Stay updated with emerging trends and best practices by visiting Pharma Marketing or check out this external article.

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European Pharmaceutical Review

MARCH 13, 2023

“Not only does the location has offer competitive costs [but it has] proximity to our existing European-based production and commercial operations.” The new plant will support the growing biosimilars sector. Sandoz CEO Richard Saynor highlighted that biosimilars are “projected to grow double-digit annually over the next decade.”

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Clarivate

APRIL 27, 2023

The research landscape is highly competitive on the global stage, with a focus on driving innovation and making breakthroughs. remains a leading science and technology power, it faces increasing competition from new science-based economies in Asia and an expanded EU network. For many years the U.S. over the last 15 years.

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Pharma Marketing Network

MARCH 13, 2025

Those who adapt early will gain a competitive advantage in the evolving regulatory landscape. Native Advertising : Sponsored articles and healthcare content on trusted medical websites can drive awareness without violating regulatory guidelines. For more insights into pharma marketing shifts, visit Pharma Marketing Network.

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PM360

APRIL 4, 2025

Instead of manually determining what messaging will resonate, AI combined with analytics can suggest content themes based on past engagement patterns, emerging treatment trends, and competitive analysis.

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Pharma Marketing Network

APRIL 3, 2025

This article explores the benefits, barriers, and strategic roadmap for cross-platform PPC reporting tailored to pharma campaigns. Pharma marketers can gain a competitive edge by continuously testing creatives, audiences, and bidding strategies across platforms. Automate Reporting Workflows Manual aggregation wastes valuable time.

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Pharma Marketing Network

APRIL 18, 2025

Instead, marketers must embrace agility, data-driven insights, and innovation to remain competitive. In this article, we explore the cutting-edge approaches that are reshaping the future of pharma communications and offer tangible steps to get ahead. Check out the latest updates and featured articles on the Pharma Marketing Network.

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Pharma Marketing Network

MARCH 31, 2025

This article explores the top trends, technologies, and targeting strategies shaping the future of pharmaceutical marketing. Staying competitive requires more than flashy campaignsit calls for transparency, agility, and alignment with emerging industry norms.

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Eversana Intouch

AUGUST 12, 2024

Mary Manna Anderson, Managing Director and Head of Medical Communications, and Francis Namouk, SVP, Global Strategic Development, explore this transformation in a recent PM360 article , emphasizing the need for meaningful engagement across channels. While the US market is less restrictive, it’s fiercely competitive.

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Pharma Marketing Network

FEBRUARY 27, 2025

With increasing competition, strict regulations, and changing consumer behavior, pharmaceutical brands must embrace digital transformation to stay relevant. Think of digital marketing as the GPS guiding your brand through a crowded, competitive landscape. Without the right strategy, you risk getting lost in a sea of content.

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Pharma Marketing Network

JANUARY 11, 2025

For instance, articles like How Stelara Works for Crohns Disease can establish authority and provide value. Because a well-executed SEO strategy ensures your brand not only reaches its target audience but also builds trust and credibility. Video Marketing: Videos are a powerful tool in SEO campaigns.

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PM360

APRIL 4, 2025

Companies that connect these efforts, rather than running AI in silos, are gaining a competitive advantage. Intelligent Compliance Automation AI is reducing the burden of regulatory reporting, compliance monitoring, and administrative tasks, allowing teams to focus on high-value work. Scaling AI: What Needs to Change?

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European Pharmaceutical Review

JUNE 28, 2024

Credit: Suanfarma CDMO Register to discover the full article on why biofermentation benefits from additional processing to produce a viable drug candidate. The combination of both technologies is a challenge in the development of therapeutic products but brings competitive advantages that we will address in this article.

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Impetus Digital

JUNE 17, 2024

A version of this article was previously published in the Journal of mHealth. In this article, we take a look at 10 of the hottest trends in medical education and learning programs. The days of cookie-cutter medical education sessions and unengaging, didactic data presentations are–mostly–over.

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World of DTC Marketing

JUNE 22, 2021

SKIMMERS SUMMARY: There is one and only one social responsibility of business–to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud. billion to $29 billion on the drug in a single year.

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Healthcare Success

JULY 15, 2024

If they want to market online or rebuild their websites, they must conduct a thorough competitive analysis of these primary competitors. Visit their Competitive Analysis tool, enter your website and the websites you’d like to analyze, and get started. Review the anchor text commonly used in your competitor’s backlinks.

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European Pharmaceutical Review

APRIL 28, 2023

Yet the EFPIA President cautioned that while the revised legislation was meant to “improve Europe’s competitiveness, the ‘net’ impact of policies set out across these proposals, in their current form, puts European competitiveness at risk.”

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PM360

SEPTEMBER 21, 2023

This article covers some of the reasons these drugs were chosen, how the process for price negotiation will occur, and the impact for the industry and for patients. They do not have biosimilar or generic competition available in the market. However, the impact of the new law will reverberate in the industry for years to come.

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Integrity Solutions

MAY 23, 2023

Selling has become increasingly competitive. In addition to making the sales environment more challenging, these variables have made the competition to win new customers that much fiercer. Share links to related, interesting articles rather than just posting your own company’s content.

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