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We’re proud to partner with and regularly contribute to Top Sales World. You may have seen articles like this one , by our CEO, Mike Esterday, who was also a panelist on a recent lively and insight-filled Top Sales Roundtable. Follow Top Sales World on Twitter. . Colleen Francis. Like us, Lori is a partner of AA-ISP.
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While persistently iterating for optimal solutions, I’ve also noticed the opportunities for improvement with counterparts in the B2B space. More specifically, their failure to apply a more comprehensive approach to their salesstrategies. In comparison, B2B campaigns lack the collaboration required.
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Here’s a better way to measure sales effectiveness in your organization. Align KPI tracking with salesstrategy. Sales effectiveness, in part, is the ability of your sales team to execute on your salesstrategy. For this reason, it’s not useful to measure KPIs that don’t impact the salesstrategy.
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