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The alliance is another example of the shift by the pharma industry towards decentralised clinical trials (DCTs), which use technology to communicate with participants and collect data, via telemedicine and mobile/local healthcareproviders, often with the help of wearable devices and sensors.
Online healthcare marketplaces have also become more prominent, allowing patients to compare and purchase health insurance, find healthcareproviders, and even book appointments. These digital platforms make it easier for consumers to shop for and access healthcare services as they would any other service.
By 2030, global spending on digital health is projected to represent 8% of all healthcare expenditure, up from 3% currently 2. Digital health is the revolution in healthcare,” says Doug Ward, the general manager of MEDIC at Mohawk College in Hamilton, Canada. The global market size is estimated to be more than $95.3bn 1.
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