How Patent Expiry Makes Medicines More Affordable
Contrarian Sales Techniques
NOVEMBER 19, 2024
For pharma sales reps, this shift changes the conversation. million by 2030, exhibiting a compound annual growth rate (CAGR) of 4.08% during the forecast period from 2023 to 2030 [ source ]. On one hand, it opens the door for generic manufacturers to step in, offering more affordable options to patients.
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