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Navigating the rapidly changing oncology treatment landscape: how digital tools can help

Impetus Digital

In 2022, global spending on cancer medicines was approximately 196 billion USD, and this number is forecasted to reach $375 billion by 2027. In fact, for the past five years, the number of treated patients with cancer has seen an average annual increase of 5% globally (1). The field of oncology is rapidly growing and evolving.

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9 Steps to Build Digital Healthcare Solutions that Meet Patient’s Growing Expectations

PM360

The global healthcare IT market was valued at $280.3 1 This increased technology spending has led to industry fragmentation, creating siloed data—which can leave providers with an incomplete picture of a patient’s health record—and an often-cumbersome experience for patients, leaving them to shoulder the burden of managing their own care.

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Benefits and Challenges of Telehealth to Consider in Healthcare

Medico Reach

However, over 95% of healthcare providers use this technology after the global viral outbreak. Adopting this technology can offer numerous benefits to healthcare companies and professionals. Hence, organizations can utilize cost savings to plan more effective healthcare marketing campaigns. Improved Patient Engagement.

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FOCUS ON: Connected TV

PM360

From connecting with patients by interactive ads to dabbling into cross-platform integration, here is what our specialists had to say. What are new and effective ways of engaging patients who are now using streaming services? What are new and effective ways of engaging patients who are now using streaming services?

Media 105
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How to Successfully Market Your GLP-1 Program: Strategies for Standing Out

LEVO Health

billion by 2027. This growth presents a significant opportunity for healthcare organizations and businesses, but it also means the market is becoming increasingly saturated. Businesses looking to enter this market must differentiate their offerings to attract and retain patients. In 2021, the GLP-1 market was valued at $16.53

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4 Ways to Meet the Needs of an Increasing Health-conscious Audience

PM360

Healthcare and pharma companies are watching this trend and refining their strategies to meet tomorrow’s health consumer. But to succeed, players must deeply understand both the end-to-end consumer and patient experience and create an ecosystem of partners to deliver the care, products, and experiences that health-conscious consumers need.

Retail 97
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Specialty Treatments Require a New Approach to Affordability

PM360

As a mission-driven company and digital healthcare leader, GoodRx has helped patients obtain an estimated 80 million prescriptions they otherwise may not have been able to afford. Insurance approval and distribution for specialty drugs can cause significant treatment delays up to three to four weeks for many patients.