Impetus Digital

MARCH 15, 2024

In 2022, global spending on cancer medicines was approximately 196 billion USD, and this number is forecasted to reach $375 billion by 2027. In turn, these insights can be used as a basis for digital education initiatives for other healthcare providers and patients on the currently available treatment choices and therapies in development.

Recruitment 79

Recruitment Healthcare Provider Patients Healthcare 79

PM360

MAY 21, 2024

“Streaming video provides life sciences advertisers with an efficient and effective way to reach patients at any stage of treatment and can help advance their patient marketing efforts.” Biopharma marketers are following their audiences and investment in this channel continues to increase.

Media 105

Media Healthcare Healthcare Marketing 105

Clarivate

SEPTEMBER 5, 2024

1: CMS obtained steep price cuts in its first round of negotiations Source: The Centers for Medicare & Medicaid Services By 2027, 20 additional drugs per year will be negotiated, including often complex and expensive physician-administered Medicare Part B drugs, such as infusible biologics.

Insurance 52

Insurance Marketing Manufacturing Prescription 52

Clarivate

APRIL 18, 2024

The downsizing is not a total reversal of Walgreens’ aggressive primary-care clinic expansion plan (which in 2021 imagined 1,000 VillageMD clinics by 2027), but rather a reallocation of capital to increase VillageMD’s density in “high-opportunity” markets—i.e., those with high patient volumes.

Retail 52

Retail Healthcare Healthcare Physicians 52

Clarivate

APRIL 24, 2023

In 2019, while Walgreens was selling off the last of its healthcare clinics to partnering health systems, CVS announced a transition of its nearly 1,200 MinuteClinics to larger format HealthHUBs focused on chronic disease management and preventive medicine.

Healthcare 89

Healthcare Healthcare Marketing Physicians 89